Is Gain or Publer cheaper?

Publer is cheaper to start, from $4 against $99 for Gain. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Gain or Publer have a free plan?

Publer has a free plan; Gain does not, though it offers a 14-day trial.

Which is better, Gain or Publer?

Gain is the stronger pick for agencies whose bottleneck is client review and sign-off, while Publer is the better fit for power users posting to many networks at once. We don't score them; the right call comes down to how you post.

Head to head

Gain vs Publer

Last updated 4 June 2026

Gain

Gain is a content-approval tool first and a scheduler second. Its whole point is getting client sign-off without friction: clients review and approve posts by email or SMS without logging in, channels are unlimited, and you pay by team size and client count rather than per account.

From: $99 /mo
Free plan

Visit Gain

Publer

The value pick: Publer posts to thirteen networks, Telegram and WordPress included, and bundles bulk upload, recycling, and RSS automation for less than most rivals charge. It's priced per connected account, the interface is busy, and X needs a paid plan.

From: $4 per account / mo
Free plan

Visit Publer

Bottom line

Gain and Publer both cover the basics; the right one comes down to how you post. Gain is the stronger pick for Agencies whose bottleneck is client review and sign-off; choose Publer for Power users posting to many networks at once.

Features compared

Feature	Gain	Publer
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	No	Yes
Bulk upload	Not assessed	Yes
Evergreen recycling	No	Yes
Team roles	Yes	Yes
Approvals	Yes	Yes
Link in bio	No	Yes

Platforms compared

Network	Gain	Publer
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	No	Auto
Threads	Auto	Auto
Bluesky	No	Auto
Google Business	Auto	Auto
Mastodon	No	Auto
Telegram	No	Auto
WordPress	No	Auto

Pricing

Gain

Starter

$119 /mo

$99/mo billed annually

Seats: 3
Accounts: Unlimited
Scheduled posts: Unlimited

$119/mo, $99 on annual
Up to 3 team members, up to 6 client workspaces, unlimited social accounts
Unlimited approval workflows and client reviewers, content calendar, AI writing assistant

Agency

Popular

$239 /mo

$199/mo billed annually

Seats: 6
Accounts: Unlimited
Scheduled posts: Unlimited

$239/mo, $199 on annual
Up to 6 team members, up to 12 client workspaces, unlimited social accounts
Adds white-label and more capacity

Agency Premium

$479 /mo

$399/mo billed annually

Seats: 20
Accounts: Unlimited
Scheduled posts: Unlimited

$479/mo, $399 on annual
Up to 20 team members, up to 30 client workspaces, unlimited social accounts

Enterprise

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Custom pricing, as many team members and workspaces as you need
Unlimited social accounts, advanced support

Flat, quota-bundled plans: each tier bundles team members and workspaces (one per client), with unlimited social accounts on every plan, so the price scales by team size and client count rather than per channel.
Client reviewers are unlimited and don't count against your seats: clients approve or reject posts by email or SMS without needing a Gain account.
There's no free plan, only a 14-day trial, no card required.
Annual billing is about 17% cheaper: Starter is $99 a month versus $119, Agency $199 versus $239, Agency Premium $399 versus $479.
White-label is included from the Agency plan up.
Prices are USD, read off the live pricing page by toggling monthly and annual.

Publer

Free

Seats: 1
Accounts: 3
Scheduled posts: 10

1 user, 1 workspace, 3 social accounts (no X)
10 scheduled posts per account, 24-hour post history, 25 drafts
Branded link-in-bio for Instagram

Professional

Popular

$5 per account / mo

$4/mo billed annually

Scheduled posts: Unlimited

$5 per account/mo, $4 on annual
Unlimited scheduling and drafts, eternal post history
First comments and threads, unlimited RSS automations, unlimited workspaces
Unbranded link-in-bio, X/Twitter integration

Business

$10 per account / mo

$8/mo billed annually

Scheduled posts: Unlimited

$10 per account/mo, $8 on annual
Everything in Professional, plus unlimited AI prompts
Analytics and reports, best times to post, competitor analysis
Hashtag suggestions, Spintax post recycling, Publer API

Enterprise

Custom

Quote-only for large organisations
Higher volume discounts, 1:1 onboarding, priority support

Priced per connected social account: the headline $5 / $10 is for one account and multiplies by how many you connect. Every 10th account (and every 10th extra member) is free, so the effective rate dips about 10% at higher counts.
Team members are a second, separate cost: $2 a month each on Professional, $3 on Business, with the plan owner already included.
X (Twitter) needs a paid plan because of X's API pricing; it can't be connected on the Free plan at all.
There's a permanent Free plan (3 accounts, no X) plus a 7-day trial of Professional and a 14-day trial of Business, no card required.
Annual billing is roughly 20% cheaper per account ($5 to $4 on Professional, $10 to $8 on Business). Listed prices exclude VAT, and there's a 14-day money-back guarantee.
Prices are USD. The live pricing page renders client-side and geo-located to Australia here, showing AUD, but it also prints an explicit US-dollar figure per plan; the USD numbers were read directly and confirmed by toggling monthly and yearly, and they match current third-party 2026 listings.

Pros and cons

Gain

Best-in-class client approvals: sign off by email or SMS, no account needed
Unlimited client reviewers and unlimited social accounts on every plan
Flat pricing by team and client count, with white-label from Agency up
Revision tracking through each feedback round
No social inbox, listening, or evergreen recycling
Light analytics and reporting
No YouTube or Bluesky
Priced for teams, with the entry plan at $99 a month

Publer

Excellent value on per-account pricing, with every 10th account free
Widest network list here, including Telegram, Mastodon, and WordPress
Bulk CSV upload, auto-scheduling queue, Spintax recycling, and RSS automation
Genuinely useful free plan
Per-account pricing and separate member fees still add up at scale
No unified inbox for comments or DMs
X/Twitter is paid-only and analytics sit on the Business tier
Dense interface, and listed prices exclude VAT

Gain vs Publer: FAQ

Is Gain or Publer cheaper?: Publer is cheaper to start, from $4 against $99 for Gain. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Gain or Publer have a free plan?: Publer has a free plan; Gain does not, though it offers a 14-day trial.
Which is better, Gain or Publer?: Gain is the stronger pick for agencies whose bottleneck is client review and sign-off, while Publer is the better fit for power users posting to many networks at once. We don't score them; the right call comes down to how you post.