Head to head
Gain vs Planable for Agencies
Last updated 4 June 2026
vs
Gain is a content-approval tool first and a scheduler second. Its whole point is getting client sign-off without friction: clients review and approve posts by email or SMS without logging in, channels are unlimited, and you pay by team size and client count rather than per account.
- From
- $99 /mo
- Free plan
Planable for Agencies is the same Planable, framed for client work. Each client gets a workspace with its own pages and approval flow, comments sit inline on the post, and users are unlimited, so the whole team and the client can pile in at no extra cost. It's priced per workspace.
- From
- $33 per workspace / mo
- Free plan
Bottom line
Gain and Planable for Agencies both cover the basics; the right one comes down to how you post. Gain is the stronger pick for Agencies whose bottleneck is client review and sign-off; choose Planable for Agencies for Agencies whose bottleneck is client review and approval.
Features compared
| Feature | Gain | Planable for Agencies |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | No | Not assessed |
| Bulk upload | Not assessed | Not assessed |
| Evergreen recycling | No | Not assessed |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | No | Not assessed |
Platforms compared
| Network | Gain | Planable for Agencies |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | No | Auto |
| Threads | Auto | Auto |
| Google Business | Auto | Auto |
Pricing
Gain
Starter
$119 /mo
$99/mo billed annually
- Seats
- 3
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $119/mo, $99 on annual
- Up to 3 team members, up to 6 client workspaces, unlimited social accounts
- Unlimited approval workflows and client reviewers, content calendar, AI writing assistant
Agency
Popular$239 /mo
$199/mo billed annually
- Seats
- 6
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $239/mo, $199 on annual
- Up to 6 team members, up to 12 client workspaces, unlimited social accounts
- Adds white-label and more capacity
Agency Premium
$479 /mo
$399/mo billed annually
- Seats
- 20
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $479/mo, $399 on annual
- Up to 20 team members, up to 30 client workspaces, unlimited social accounts
Enterprise
Custom
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing, as many team members and workspaces as you need
- Unlimited social accounts, advanced support
- Flat, quota-bundled plans: each tier bundles team members and workspaces (one per client), with unlimited social accounts on every plan, so the price scales by team size and client count rather than per channel.
- Client reviewers are unlimited and don't count against your seats: clients approve or reject posts by email or SMS without needing a Gain account.
- There's no free plan, only a 14-day trial, no card required.
- Annual billing is about 17% cheaper: Starter is $99 a month versus $119, Agency $199 versus $239, Agency Premium $399 versus $479.
- White-label is included from the Agency plan up.
- Prices are USD, read off the live pricing page by toggling monthly and annual.
Planable for Agencies
Basic
$39 per workspace / mo
$33/mo billed annually
- Seats
- Unlimited
- Accounts
- 4
- Scheduled posts
- 60
- $39 per workspace/mo, $33 on annual
- Unlimited users, 4 social pages and 60 posts per workspace
- Feed and Calendar views, optional approval
Pro
Popular$59 per workspace / mo
$49/mo billed annually
- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- 150
- $59 per workspace/mo, $49 on annual
- Unlimited users, 10 pages and 150 posts per workspace
- Grid view, required approval, version history
Enterprise
Custom
- Seats
- Unlimited
- Accounts
- 50
- Scheduled posts
- Unlimited
- Custom pricing, for more than 5 workspaces
- Multi-level approvals, SSO, dedicated account manager
- 50 pages per workspace, unlimited posts
- This is the same product as Planable, reviewed in full separately; this entry frames its agency use, a separate workspace per client with unlimited users.
- Priced per workspace (Planable's word for a brand or client): $39 or $59 a month each, up to five before Enterprise. Users are unlimited on every plan, which is the key agency saving.
- Two paid add-ons sit on top per workspace: Analytics at $14/mo and the Engagement inbox at $9/mo.
- Prices are USD; the full plan and feature detail are in the main Planable review.
Pros and cons
Gain
- Best-in-class client approvals: sign off by email or SMS, no account needed
- Unlimited client reviewers and unlimited social accounts on every plan
- Flat pricing by team and client count, with white-label from Agency up
- Revision tracking through each feedback round
- No social inbox, listening, or evergreen recycling
- Light analytics and reporting
- No YouTube or Bluesky
- Priced for teams, with the entry plan at $99 a month
Planable for Agencies
- A workspace per client with its own approval flow
- Unlimited users and client reviewers at no extra cost
- Inline comments, per-network previews, and version history
- Multi-level approvals on Enterprise
- Same product as Planable, just the agency lens
- Per-workspace pricing adds up across many clients
- Analytics and inbox are paid add-ons
- No recycling, Bluesky, or Mastodon
Gain vs Planable for Agencies: FAQ
- Is Gain or Planable for Agencies cheaper?
- Planable for Agencies is cheaper to start, from $33 against $99 for Gain. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Gain or Planable for Agencies have a free plan?
- Planable for Agencies has a free plan; Gain does not, though it offers a 14-day trial.
- Which is better, Gain or Planable for Agencies?
- Gain is the stronger pick for agencies whose bottleneck is client review and sign-off, while Planable for Agencies is the better fit for agencies whose bottleneck is client review and approval. We don't score them; the right call comes down to how you post.