Is Gain or Metricool cheaper?

Metricool is cheaper to start, from $20 against $99 for Gain. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Gain or Metricool have a free plan?

Metricool has a free plan; Gain does not, though it offers a 14-day trial.

Which is better, Gain or Metricool?

Gain is the stronger pick for agencies whose bottleneck is client review and sign-off, while Metricool is the better fit for analytics-led marketers who want organic and paid in one report. We don't score them; the right call comes down to how you post.

Head to head

Gain vs Metricool

Last updated 4 June 2026

Gain

Gain is a content-approval tool first and a scheduler second. Its whole point is getting client sign-off without friction: clients review and approve posts by email or SMS without logging in, channels are unlimited, and you pay by team size and client count rather than per account.

From: $99 /mo
Free plan

Visit Gain

Metricool

Metricool started as an analytics tool and it still leads with reporting, pulling paid ads in next to organic and going deeper than the price suggests. Pricing is set by how many brands you connect, the free plan is one of the most generous around, and a few networks sit behind a paywall.

From: $20 per month
Free plan

Visit Metricool

Bottom line

Gain and Metricool both cover the basics; the right one comes down to how you post. Gain is the stronger pick for Agencies whose bottleneck is client review and sign-off; choose Metricool for Analytics-led marketers who want organic and paid in one report.

Features compared

Feature	Gain	Metricool
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	No	Yes
Bulk upload	Not assessed	Yes
Evergreen recycling	No	Partial
Team roles	Yes	Yes
Approvals	Yes	Yes
Link in bio	No	Yes

Platforms compared

Network	Gain	Metricool
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	No	Auto
Threads	Auto	Auto
Bluesky	No	Auto
Google Business	Auto	Auto
Twitch	No	Analytics
WordPress	No	Auto

Pricing

Gain

Starter

$119 /mo

$99/mo billed annually

Seats: 3
Accounts: Unlimited
Scheduled posts: Unlimited

$119/mo, $99 on annual
Up to 3 team members, up to 6 client workspaces, unlimited social accounts
Unlimited approval workflows and client reviewers, content calendar, AI writing assistant

Agency

Popular

$239 /mo

$199/mo billed annually

Seats: 6
Accounts: Unlimited
Scheduled posts: Unlimited

$239/mo, $199 on annual
Up to 6 team members, up to 12 client workspaces, unlimited social accounts
Adds white-label and more capacity

Agency Premium

$479 /mo

$399/mo billed annually

Seats: 20
Accounts: Unlimited
Scheduled posts: Unlimited

$479/mo, $399 on annual
Up to 20 team members, up to 30 client workspaces, unlimited social accounts

Enterprise

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Custom pricing, as many team members and workspaces as you need
Unlimited social accounts, advanced support

Flat, quota-bundled plans: each tier bundles team members and workspaces (one per client), with unlimited social accounts on every plan, so the price scales by team size and client count rather than per channel.
Client reviewers are unlimited and don't count against your seats: clients approve or reject posts by email or SMS without needing a Gain account.
There's no free plan, only a 14-day trial, no card required.
Annual billing is about 17% cheaper: Starter is $99 a month versus $119, Agency $199 versus $239, Agency Premium $399 versus $479.
White-label is included from the Agency plan up.
Prices are USD, read off the live pricing page by toggling monthly and annual.

Metricool

Free

Scheduled posts: 20

1 brand, 20 scheduled posts a month
All networks except LinkedIn and X
5 competitor profiles, 30 days of analytics, AI assistant

Starter

Popular

$25 per month

$20/mo billed annually

Scheduled posts: Unlimited

From $25/mo ($20 annual) for up to 5 brands
Up to 10 brands for $45/mo ($36 annual)
Unlimited publishing, LinkedIn, 100 competitor analyses
Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
X is a +$5 per-account add-on

Advanced

$67 per month

$53/mo billed annually

Scheduled posts: Unlimited

From $67/mo ($53 annual) for up to 15 brands
25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
Team and client management, role management, post approvals
Full X analytics, custom report templates, Looker Studio connector, API

Custom

Quote-only for more than 50 brands
White label, dedicated account manager, custom AI credits
Business integration

Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
Annual billing saves up to 24% depending on the band.
X (Twitter) is a paid add-on at $5 per connected account on every plan. LinkedIn is included from Starter up but not on the Free plan.
Listed prices exclude VAT, which is added before checkout.
The Free plan is genuine: 1 brand, 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Prices are USD read off the live pricing page, which has a EUR/USD switch and a brand slider and renders client-side. Figures were read with the USD toggle selected, across both billing periods and the brand bands, and cross-checked against current third-party 2026 listings.

Pros and cons

Gain

Best-in-class client approvals: sign off by email or SMS, no account needed
Unlimited client reviewers and unlimited social accounts on every plan
Flat pricing by team and client count, with white-label from Agency up
Revision tracking through each feedback round
No social inbox, listening, or evergreen recycling
Light analytics and reporting
No YouTube or Bluesky
Priced for teams, with the entry plan at $99 a month

Metricool

Deepest analytics for the price, with paid ads alongside organic
Unusually generous free plan
Wide network list, including Twitch analytics and Google Business
Strong agency value with brand-band pricing and white-label reports
Brand-band pricing takes a minute to work out
X is a paid add-on and LinkedIn is paid-only
Listed prices exclude VAT
No category-based evergreen recycling and no broad listening

Gain vs Metricool: FAQ

Is Gain or Metricool cheaper?: Metricool is cheaper to start, from $20 against $99 for Gain. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Gain or Metricool have a free plan?: Metricool has a free plan; Gain does not, though it offers a 14-day trial.
Which is better, Gain or Metricool?: Gain is the stronger pick for agencies whose bottleneck is client review and sign-off, while Metricool is the better fit for analytics-led marketers who want organic and paid in one report. We don't score them; the right call comes down to how you post.