Head to head
Feedly vs Metricool
Last updated 4 June 2026
vs
Feedly isn't a social media scheduler at all. It's a content-discovery and monitoring tool, an RSS reader with AI on top, that social media managers use to find and track content. To actually schedule, you pair it with a real scheduler.
- From
- $6 /mo
- Free plan
Metricool started as an analytics tool and it still leads with reporting, pulling paid ads in next to organic and going deeper than the price suggests. Pricing is set by how many brands you connect, the free plan is one of the most generous around, and a few networks sit behind a paywall.
- From
- $20 per month
- Free plan
Bottom line
Feedly and Metricool both cover the basics; the right one comes down to how you post. Feedly is the stronger pick for Social media managers who need a steady stream of content ideas; choose Metricool for Analytics-led marketers who want organic and paid in one report.
Features compared
| Feature | Feedly | Metricool |
|---|---|---|
| AI captions | No | Yes |
| Basic analytics | Not assessed | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Not assessed | Partial |
| Team roles | Not assessed | Yes |
| Approvals | Not assessed | Yes |
| Link in bio | Not assessed | Yes |
Platforms compared
| Network | Feedly | Metricool |
|---|---|---|
| No | Auto | |
| Analytics | Auto | |
| X (Twitter) | Analytics | Auto |
| Analytics | Auto | |
| TikTok | No | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | No | Auto |
| Twitch | No | Analytics |
| WordPress | No | Auto |
Pricing
Feedly
Free
Free
- Seats
- 1
- Up to 100 sources, organised into feeds
- No Feedly AI
- Read and organise content
Pro
$6.99 /mo
$6/mo billed annually
- Seats
- 1
- $6.99/mo, $6 on annual ($72/yr)
- Up to 1,000 sources, search, notes, and highlights
- Share to X, Facebook, LinkedIn, Buffer, and Hootsuite
Pro+
Popular$12.99 /mo
$8.25/mo billed annually
- Seats
- 1
- $12.99/mo, $8.25 on annual ($99/yr)
- Adds Feedly AI (Leo): AI feeds, deduplication, prioritisation
- Up to 2,500 sources, 75 newsletter slots, RSS Builder
Enterprise
Custom
- Seats
- Unlimited
- From about $1,600/mo, for team market and threat intelligence
- Shared boards, team AI feeds, integrations
- Feedly is a content reader and discovery tool, not a social scheduler. It does not schedule or auto-publish social posts; it surfaces content you can then share manually or push into a scheduler like Buffer or Hootsuite (often via Zapier), which means paying for two tools.
- Plans: a free tier (100 sources), Pro at $6 a month on annual billing, Pro+ at $8.25 (adds Feedly AI / Leo), and an Enterprise market-intelligence plan from around $1,600 a month.
- Prices are USD from current listings.
- It's included here because social media managers use it to find and monitor content, not because it publishes.
Metricool
Free
Free
- Scheduled posts
- 20
- 1 brand, 20 scheduled posts a month
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$25 per month
$20/mo billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$67 per month
$53/mo billed annually
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X (Twitter) is a paid add-on at $5 per connected account on every plan. LinkedIn is included from Starter up but not on the Free plan.
- Listed prices exclude VAT, which is added before checkout.
- The Free plan is genuine: 1 brand, 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
- Prices are USD read off the live pricing page, which has a EUR/USD switch and a brand slider and renders client-side. Figures were read with the USD toggle selected, across both billing periods and the brand bands, and cross-checked against current third-party 2026 listings.
Pros and cons
Feedly
- Best-in-class content discovery and RSS aggregation
- Feedly AI filters, deduplicates, and prioritises sources
- Strong monitoring and market intelligence on higher tiers
- Cheap Pro and Pro+ plans, plus a free tier
- Not a scheduler: no publishing, calendar, or auto-posting
- Needs a separate tool (and often Zapier) to actually post
- Enterprise market intelligence is expensive
- Social 'sharing' is manual, one article at a time
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Feedly vs Metricool: FAQ
- Is Feedly or Metricool cheaper?
- Feedly is cheaper to start, from $6 against $20 for Metricool. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Feedly or Metricool have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Feedly or Metricool?
- Feedly is the stronger pick for social media managers who need a steady stream of content ideas, while Metricool is the better fit for analytics-led marketers who want organic and paid in one report. We don't score them; the right call comes down to how you post.