Head to head
Feedly vs Google Business Profile post scheduling
Last updated 4 June 2026
Feedly isn't a social media scheduler at all. It's a content-discovery and monitoring tool, an RSS reader with AI on top, that social media managers use to find and track content. To actually schedule, you pair it with a real scheduler.
- From
- $6 /mo
- Free plan
Google Business Profile finally schedules its own posts. Since late 2025 you can set Updates, Offers, and Events to publish later, free, right in the profile dashboard, which closes a long-standing gap for single-location businesses.
- From
- Custom
- Free plan
Bottom line
Feedly and Google Business Profile post scheduling both cover the basics; the right one comes down to how you post. Feedly is the stronger pick for Social media managers who need a steady stream of content ideas; choose Google Business Profile post scheduling for Single-location businesses keeping one Google Business Profile fresh.
Features compared
| Feature | Feedly | Google Business Profile post scheduling |
|---|---|---|
| AI captions | No | Not assessed |
| Basic analytics | Not assessed | Yes |
| Advanced reports | Not assessed | No |
| Bulk upload | Not assessed | No |
| Evergreen recycling | Not assessed | No |
| Team roles | Not assessed | Not assessed |
| Approvals | Not assessed | Not assessed |
| Link in bio | Not assessed | Not assessed |
Platforms compared
| Network | Feedly | Google Business Profile post scheduling |
|---|---|---|
| Analytics | No | |
| X (Twitter) | Analytics | No |
| Analytics | No | |
| Google Business | No | Auto |
Pricing
Feedly
Free
- Seats
- 1
- Up to 100 sources, organised into feeds
- No Feedly AI
- Read and organise content
Pro
$6/mo billed annually
- Seats
- 1
- $6.99/mo, $6 on annual ($72/yr)
- Up to 1,000 sources, search, notes, and highlights
- Share to X, Facebook, LinkedIn, Buffer, and Hootsuite
Pro+
Popular$8.25/mo billed annually
- Seats
- 1
- $12.99/mo, $8.25 on annual ($99/yr)
- Adds Feedly AI (Leo): AI feeds, deduplication, prioritisation
- Up to 2,500 sources, 75 newsletter slots, RSS Builder
Enterprise
- Seats
- Unlimited
- From about $1,600/mo, for team market and threat intelligence
- Shared boards, team AI feeds, integrations
- Feedly is a content reader and discovery tool, not a social scheduler. It does not schedule or auto-publish social posts; it surfaces content you can then share manually or push into a scheduler like Buffer or Hootsuite (often via Zapier), which means paying for two tools.
- Plans: a free tier (100 sources), Pro at $6 a month on annual billing, Pro+ at $8.25 (adds Feedly AI / Leo), and an Enterprise market-intelligence plan from around $1,600 a month.
- Prices are USD from current listings.
- It's included here because social media managers use it to find and monitor content, not because it publishes.
Google Business Profile post scheduling
Free
- Seats
- Unlimited
- Accounts
- 1
- Free, built into Google Business Profile
- Schedule Updates, Offers, and Events from the dashboard
- Toggle 'Schedule this post', pick a date and time, and it publishes itself
- Google added native post scheduling to Business Profile in late 2025. It's free and built in, with nothing to buy.
- It suits a single-location business well. Multi-location businesses and agencies still tend to use a third-party tool for bulk scheduling, approvals, and unified reporting across profiles.
- Google also offers a Business Profile API, which is how cross-network schedulers (SocialPilot, Hootsuite, Sendible, and others) post to Google Business alongside other platforms.
Pros and cons
Feedly
- Best-in-class content discovery and RSS aggregation
- Feedly AI filters, deduplicates, and prioritises sources
- Strong monitoring and market intelligence on higher tiers
- Cheap Pro and Pro+ plans, plus a free tier
- Not a scheduler: no publishing, calendar, or auto-posting
- Needs a separate tool (and often Zapier) to actually post
- Enterprise market intelligence is expensive
- Social 'sharing' is manual, one article at a time
Google Business Profile post scheduling
- Free and native, no third-party tool needed
- Schedules Updates, Offers, and Events
- Publishes automatically at the set time
- Built right into the profile dashboard
- No bulk scheduling or multi-location management
- No calendar view or recycling
- Google Business only
- No dedicated app since the GBP app was retired
Feedly vs Google Business Profile post scheduling: FAQ
- Is Feedly or Google Business Profile post scheduling cheaper?
- Feedly starts at $6 per month, while Google Business Profile post scheduling is quoted custom, so Feedly is the one with a public entry price.
- Does Feedly or Google Business Profile post scheduling have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Feedly or Google Business Profile post scheduling?
- Feedly is the stronger pick for social media managers who need a steady stream of content ideas, while Google Business Profile post scheduling is the better fit for single-location businesses keeping one Google Business Profile fresh. We don't score them; the right call comes down to how you post.