Head to head

Feedly vs Google Business Profile post scheduling

vs

Feedly isn't a social media scheduler at all. It's a content-discovery and monitoring tool, an RSS reader with AI on top, that social media managers use to find and track content. To actually schedule, you pair it with a real scheduler.

From
$6 /mo
Free plan

Google Business Profile finally schedules its own posts. Since late 2025 you can set Updates, Offers, and Events to publish later, free, right in the profile dashboard, which closes a long-standing gap for single-location businesses.

From
Custom
Free plan

Bottom line

Feedly and Google Business Profile post scheduling both cover the basics; the right one comes down to how you post. Feedly is the stronger pick for Social media managers who need a steady stream of content ideas; choose Google Business Profile post scheduling for Single-location businesses keeping one Google Business Profile fresh.

Features compared

FeatureFeedlyGoogle Business Profile post scheduling
AI captionsNoNot assessed
Basic analyticsNot assessedYes
Advanced reportsNot assessedNo
Bulk uploadNot assessedNo
Evergreen recyclingNot assessedNo
Team rolesNot assessedNot assessed
ApprovalsNot assessedNot assessed
Link in bioNot assessedNot assessed

Platforms compared

NetworkFeedlyGoogle Business Profile post scheduling
FacebookAnalyticsNo
X (Twitter)AnalyticsNo
LinkedInAnalyticsNo
Google BusinessNoAuto

Pricing

Feedly

Free

Free
Seats
1
  • Up to 100 sources, organised into feeds
  • No Feedly AI
  • Read and organise content

Pro

$6.99 /mo

$6/mo billed annually

Seats
1
  • $6.99/mo, $6 on annual ($72/yr)
  • Up to 1,000 sources, search, notes, and highlights
  • Share to X, Facebook, LinkedIn, Buffer, and Hootsuite

Pro+

Popular
$12.99 /mo

$8.25/mo billed annually

Seats
1
  • $12.99/mo, $8.25 on annual ($99/yr)
  • Adds Feedly AI (Leo): AI feeds, deduplication, prioritisation
  • Up to 2,500 sources, 75 newsletter slots, RSS Builder

Enterprise

Custom
Seats
Unlimited
  • From about $1,600/mo, for team market and threat intelligence
  • Shared boards, team AI feeds, integrations
  • Feedly is a content reader and discovery tool, not a social scheduler. It does not schedule or auto-publish social posts; it surfaces content you can then share manually or push into a scheduler like Buffer or Hootsuite (often via Zapier), which means paying for two tools.
  • Plans: a free tier (100 sources), Pro at $6 a month on annual billing, Pro+ at $8.25 (adds Feedly AI / Leo), and an Enterprise market-intelligence plan from around $1,600 a month.
  • Prices are USD from current listings.
  • It's included here because social media managers use it to find and monitor content, not because it publishes.

Google Business Profile post scheduling

Free

Free
Seats
Unlimited
Accounts
1
  • Free, built into Google Business Profile
  • Schedule Updates, Offers, and Events from the dashboard
  • Toggle 'Schedule this post', pick a date and time, and it publishes itself
  • Google added native post scheduling to Business Profile in late 2025. It's free and built in, with nothing to buy.
  • It suits a single-location business well. Multi-location businesses and agencies still tend to use a third-party tool for bulk scheduling, approvals, and unified reporting across profiles.
  • Google also offers a Business Profile API, which is how cross-network schedulers (SocialPilot, Hootsuite, Sendible, and others) post to Google Business alongside other platforms.

Pros and cons

Feedly

  • Best-in-class content discovery and RSS aggregation
  • Feedly AI filters, deduplicates, and prioritises sources
  • Strong monitoring and market intelligence on higher tiers
  • Cheap Pro and Pro+ plans, plus a free tier
  • Not a scheduler: no publishing, calendar, or auto-posting
  • Needs a separate tool (and often Zapier) to actually post
  • Enterprise market intelligence is expensive
  • Social 'sharing' is manual, one article at a time

Google Business Profile post scheduling

  • Free and native, no third-party tool needed
  • Schedules Updates, Offers, and Events
  • Publishes automatically at the set time
  • Built right into the profile dashboard
  • No bulk scheduling or multi-location management
  • No calendar view or recycling
  • Google Business only
  • No dedicated app since the GBP app was retired

Feedly vs Google Business Profile post scheduling: FAQ

Is Feedly or Google Business Profile post scheduling cheaper?
Feedly starts at $6 per month, while Google Business Profile post scheduling is quoted custom, so Feedly is the one with a public entry price.
Does Feedly or Google Business Profile post scheduling have a free plan?
Both have a free plan, so you can try either one before paying.
Which is better, Feedly or Google Business Profile post scheduling?
Feedly is the stronger pick for social media managers who need a steady stream of content ideas, while Google Business Profile post scheduling is the better fit for single-location businesses keeping one Google Business Profile fresh. We don't score them; the right call comes down to how you post.