Is eClincher or Post Planner cheaper?

Post Planner is cheaper to start, from $7 against $149 for eClincher. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does eClincher or Post Planner have a free plan?

Post Planner has a free plan; eClincher does not, though it offers a 14-day trial.

Which is better, eClincher or Post Planner?

eClincher is the stronger pick for agencies managing social, reviews, and local presence for clients, while Post Planner is the better fit for solo creators and small businesses on a tight budget. We don't score them; the right call comes down to how you post.

Head to head

eClincher vs Post Planner

Last updated 4 June 2026

eClincher

eClincher is an agency-grade suite where the inbox, review moderation, and local marketing matter as much as publishing. It moderates reviews across Google, the app stores, and Trustpilot, runs brand monitoring and local SEO, and prices in flat plans from $149 a month, with no free tier.

From: $149 /mo
Free plan

Visit eClincher

Post Planner

Post Planner is a budget scheduler built around content discovery: it surfaces proven, high-engagement posts to share, lets you recycle your best content, and schedules to eight networks. Plans run from a free tier up to $57 a month on annual billing.

From: $7 /mo
Free plan

Visit Post Planner

Bottom line

eClincher and Post Planner both cover the basics; the right one comes down to how you post. eClincher is the stronger pick for Agencies managing social, reviews, and local presence for clients; choose Post Planner for Solo creators and small businesses on a tight budget.

Features compared

Feature	eClincher	Post Planner
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	No
Bulk upload	Yes	Not assessed
Evergreen recycling	Yes	Yes
Team roles	Yes	Yes
Approvals	Yes	No
Link in bio	Yes	No

Platforms compared

Network	eClincher	Post Planner
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Google Business	Auto	Auto

Pricing

eClincher

Standard

$149 /mo

Seats: 1
Accounts: 15
Scheduled posts: Unlimited

$149/mo, 1 brand, 1 user (max 2), 15 profiles (max 20)
Publishing and scheduling, Instagram/TikTok feed scheduler
Unified inbox with automation, review moderation, custom link-in-bio
Advanced analytics and external client dashboards

Professional

Popular

$349 /mo

Seats: 5
Accounts: 25
Scheduled posts: Unlimited

$349/mo, unlimited brands, 5 users (max 10), 25 profiles (max 40)
Adds Smart Queues, RSS auto-posting, approval workflows, multi-channel reports
AI automation, AI inbox auto-reply, CRM integrations, local listings management
Employee advocacy and client dashboards with post approval

Enterprise

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Custom pricing, unlimited brands, custom users and profiles
Real-time inbox collision detection, brand monitoring and social listening
Local SEO ranking and keyword auditor, SSO, API access
Onboarding, unlimited training, dedicated account executive

Flat, quota-bundled plans: each tier bundles brands, users, and social profiles, with caps you can grow into (Standard runs 1 user and 15 profiles, up to 2 and 20; Professional 5 users and 25 profiles, up to 10 and 40). Enterprise is custom.
There's no free plan, only a 14-day trial.
Annual billing is cheaper than monthly, but the page headlines the monthly rates ($149 and $349) and didn't show a per-month annual figure when checked.
Several things sit on top as add-ons or separate tools: Brand Monitoring and Social Listening (an add-on on Professional, included on Enterprise), an AI Blog Creation agent (add-on on every plan), and a standalone Local SEO Automation tool at $300 a month.
eClincher revamped its lineup; the current plans are Standard, Professional, and Enterprise, replacing an older Basic / Premier / Agency structure, so older listings ($65 / $175 / $425) are out of date.
Prices are USD, read off the live pricing page (rendered twice); aggregator listings lag the revamp.

Post Planner

Free

Seats: 1
Accounts: 1
Scheduled posts: 15

1 social account, 1 user, 15 scheduled posts
3 daily posts per account, 100 AI credits a day
Basic scheduling and content discovery

Starter

$12 /mo

$7/mo billed annually

Seats: 1
Accounts: 3
Scheduled posts: 150

$12/mo, $7 on annual ($84/yr)
3 social accounts, 1 user, 150 scheduled posts
12 daily posts per account, 1,000 AI credits a day

Growth

Popular

$49 /mo

$37/mo billed annually

Seats: 2
Accounts: 12
Scheduled posts: 1000

$49/mo, $37 on annual ($444/yr)
12 social accounts, 2 users, 1,000 scheduled posts
18 daily posts per account, 20,000 AI credits a day, analytics

Business

$79 /mo

$57/mo billed annually

Seats: 5
Accounts: 25
Scheduled posts: 5000

$79/mo, $57 on annual ($684/yr)
25 social accounts, 5 users, 5,000 scheduled posts
24 daily posts per account, 40,000 AI credits a day, analytics

Flat, quota-bundled plans: each tier bundles social accounts, users, scheduled posts, a daily posting cap per account, and a daily AI credit allowance. You move up a plan to grow; for more than Business you contact them.
There's a genuine Free plan (1 account, 15 scheduled posts) plus a 7-day trial of the paid features.
Annual billing is roughly 30-40% cheaper: Starter is $7 a month, Growth $37, Business $57.
Analytics arrive on the Growth plan and up; the AI features are metered by a daily credit allowance.
Prices are USD, read off the live plans page by toggling monthly and annual, and cross-checked against current third-party listings.

Pros and cons

eClincher

Strong unified inbox with AI auto-replies and automation rules
Review moderation across Google, app stores, Trustpilot, and Tripadvisor
Brand monitoring, local listings, and local SEO under one roof
Smart Queues for evergreen auto-posting and solid agency reporting
No free plan, and a $149 entry price
Brand monitoring, the AI blog agent, and local SEO are paid add-ons or separate tools
More tool than you need for simple scheduling
Annual pricing isn't shown clearly on the page

Post Planner

Strong content-discovery engine with predicted-performance ratings
Cheap, with a real free plan and a $7 entry on annual billing
Evergreen recycling and a simple posting plan
Publishes to eight networks with AI content built in
No social inbox, and no Threads or Bluesky
Analytics are basic and only from the Growth plan up
AI is capped by a daily credit allowance
No approval workflows, client workspaces, or white-label

eClincher vs Post Planner: FAQ

Is eClincher or Post Planner cheaper?: Post Planner is cheaper to start, from $7 against $149 for eClincher. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does eClincher or Post Planner have a free plan?: Post Planner has a free plan; eClincher does not, though it offers a 14-day trial.
Which is better, eClincher or Post Planner?: eClincher is the stronger pick for agencies managing social, reviews, and local presence for clients, while Post Planner is the better fit for solo creators and small businesses on a tight budget. We don't score them; the right call comes down to how you post.