Head to head
Crowdfire vs Rella
Last updated 4 June 2026
Crowdfire's social media app shut down in 2025, so this is here for the record rather than as a recommendation. In its day it leaned on content curation, surfacing articles and images to share, plus scheduling, light analytics, and the follower management it started life with as JustUnfollow.
- From
- $7.48 /mo
- Free plan
A collaboration tool first and a scheduler second, built for managers and agencies who work with clients.
- From
- $24 per member / mo
- Free plan
Bottom line
Crowdfire is the pick for most setups, and it's the only one of the two with a free plan. Rella fits social media managers better.
Crowdfire starts cheaper, $7.48 a month against $24 per member / mo for Rella. They bill on different units, so the real gap depends on how much you run.
Key differences
Where the two actually diverge, before the full tables.
- Crowdfire has a free plan; Rella doesn't, though it offers a 14-day trial.
- Crowdfire starts at $7.48 a month, Rella at $24 per member / mo.
- Only Crowdfire reaches WordPress.
- Only Rella reaches Threads.
- Rella auto-publishes Instagram; Crowdfire sends a reminder to post.
- Rella auto-publishes TikTok; Crowdfire sends a reminder to post.
- Rella has team roles; Crowdfire doesn't.
Features compared
| Feature | Crowdfire | Rella |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Yes | Partial |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Yes | Partial |
| Evergreen recycling | No | Not assessed |
| Team roles | No | Yes |
| Approvals | Not assessed | Yes |
| Link in bio | No | No |
Platforms compared
| Network | Crowdfire | Rella |
|---|---|---|
| Reminder | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Reminder | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | No | Auto |
| WordPress | Auto | No |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Crowdfire
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 10
- 3 accounts, 10 scheduled posts per account
- Article and image curation, basic analytics
Plus
$7.48/mo billed annually
- $9.99/mo, $7.48 on annual (25% off)
- More accounts and scheduling, content curation
Premium
Popular$37.48/mo billed annually
- $49.99/mo, $37.48 on annual
- Bulk scheduling, deeper analytics, more accounts
VIP
$74.98/mo billed annually
- $99.99/mo, $74.98 on annual
- Most accounts, full analytics and curation
- Crowdfire's social media management product shut down in 2025 (widely reported as May 15, 2025). The figures here are its last-known plans, kept for reference; you can no longer subscribe.
- The brand has pivoted to a media site covering social media, Web3, and AI, and no longer offers scheduling, curation, or analytics.
- Flat, quota-bundled plans: Free plus Plus, Premium, and VIP, each with more accounts and scheduling than the last. Annual billing was 25% off.
Rella
Pro
$24/mo billed annually
- Accounts
- Unlimited
- $24 per member/mo (annual)
- Unlimited client spaces
- Calendar and Kanban
- Approvals
Premium
Popular$36/mo billed annually
- Accounts
- Unlimited
- Branded sharing
- Social inbox (Instagram)
- Ella AI assistant
Premium Plus
$48/mo billed annually
- Accounts
- Unlimited
- 1:1 onboarding
- Priority support
- More Ella AI
- Custom branding
- Priced per member (editor) seat; client 'Social Spaces' are unlimited and free.
- The page defaults to annual prices; monthly figures are rendered client-side and were not captured.
- The rella.co domain is a parked listing; the live product is at getrella.com.
Pros and cons
Crowdfire
- Strong content curation, suggesting articles and images to share
- Mobile-first and simple to use
- Audience management roots from its JustUnfollow days
- Discontinued in 2025; you can no longer sign up
- No team collaboration or evergreen recycling
- Leaned on reminder publishing for Instagram
Rella
- Unlimited client spaces included
- Strong approval workflows and client-facing sharing
- Kanban and task management
- Instagram social inbox
- Cost scales per seat
- No link-in-bio
- No Bluesky, Google Business, or Mastodon
- Web app only, no native mobile app
Crowdfire vs Rella: FAQ
- Is Crowdfire or Rella cheaper?
- Crowdfire is cheaper to start, from $7.48 against $24 for Rella. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Crowdfire or Rella have a free plan?
- Crowdfire has a free plan; Rella does not, though it offers a 14-day trial.
- Which is better, Crowdfire or Rella?
- Crowdfire is the stronger pick for most people, while Rella is the better fit for social media managers. We don't score them; the right call comes down to how you post.