Head to head
Crowdfire vs Iconosquare
Last updated 4 June 2026
vs
Crowdfire's social media app shut down in 2025, so this is here for the record rather than as a recommendation. In its day it leaned on content curation, surfacing articles and images to share, plus scheduling, light analytics, and the follower management it started life with as JustUnfollow.
- From
- $7.48 /mo
- Free plan
Iconosquare started as an Instagram analytics tool and still leads with reporting: deep performance and audience analytics across eight networks, with scheduling, listening, and competitor tracking layered on. Plans run from a free tier up to $116 a month on annual billing, with a profiles slider and per-user pricing on the team plans.
- From
- $33 /mo
- Free plan
Bottom line
Crowdfire and Iconosquare both cover the basics; the right one comes down to how you post.
Features compared
| Feature | Crowdfire | Iconosquare |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Not assessed |
| Evergreen recycling | No | No |
| Team roles | No | Yes |
| Approvals | Not assessed | Not assessed |
| Link in bio | No | No |
Platforms compared
| Network | Crowdfire | Iconosquare |
|---|---|---|
| Reminder | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Reminder | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | No | Auto |
| WordPress | Auto | No |
Pricing
Crowdfire
Free
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 10
- 3 accounts, 10 scheduled posts per account
- Article and image curation, basic analytics
Plus
$9.99 /mo
$7.48/mo billed annually
- $9.99/mo, $7.48 on annual (25% off)
- More accounts and scheduling, content curation
Premium
Popular$49.99 /mo
$37.48/mo billed annually
- $49.99/mo, $37.48 on annual
- Bulk scheduling, deeper analytics, more accounts
VIP
$99.99 /mo
$74.98/mo billed annually
- $99.99/mo, $74.98 on annual
- Most accounts, full analytics and curation
- Crowdfire's social media management product shut down in 2025 (widely reported as May 15, 2025). The figures here are its last-known plans, kept for reference; you can no longer subscribe.
- The brand has pivoted to a media site covering social media, Web3, and AI, and no longer offers scheduling, curation, or analytics.
- Flat, quota-bundled plans: Free plus Plus, Premium, and VIP, each with more accounts and scheduling than the last. Annual billing was 25% off.
Iconosquare
Free
Free
- Seats
- 1
- Accounts
- 2
- Scheduled posts
- 10
- 2 social profiles, 1 user
- 10 scheduled posts per profile a month
- Basic analytics and limited reporting
Launch
$39 /mo
$33/mo billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- 100
- $39/mo, $33 on annual
- 5 social profiles (sliderable), 1 user, 100 posts a month
- Standard analytics and reports, best time to post, AI caption writing
Scale
Popular$83 /mo
$69/mo billed annually
- Seats
- 3
- Accounts
- 5
- Scheduled posts
- Unlimited
- $83/mo, $69 on annual
- 5 social profiles (sliderable), 3 users (extra users $16/mo)
- Adds campaign analytics, social listening, competitor tracking, DM management, collaboration
Excel
$139 /mo
$116/mo billed annually
- Seats
- 6
- Accounts
- 5
- Scheduled posts
- Unlimited
- $139/mo, $116 on annual
- 5 social profiles (sliderable), 6 users (extra users $16/mo)
- Adds white-label reporting, unlimited data retention, API access, unlimited competitor benchmarking
Custom
Custom
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Contact sales, for 20 or more social profiles
- Dedicated customer success manager and personalised onboarding
- Flat plans that differ mainly by users and feature depth, all starting from a base of 5 social profiles, with a slider to add more profiles (which scales the price) and Custom for 20 or more. Extra users are $16 a month each on Scale and Excel.
- There's a genuine free plan (2 profiles, 1 user, 10 posts a month per profile) plus a 14-day trial of the top features, no card required.
- Annual billing is up to 17% cheaper (two months free): Launch works out to $33 a month, Scale $69, Excel $116.
- Iconosquare is analytics-first: listening and competitor tracking arrive on Scale, and white-label reporting and API access on Excel.
- Prices are USD. The live pricing page geo-located to Australia and showed AUD, so the USD figures were taken from Iconosquare's USD listings and cross-checked by converting the AUD (for example AU$53 times about 0.74 lands near the $39 Launch monthly rate).
Pros and cons
Crowdfire
- Strong content curation, suggesting articles and images to share
- Mobile-first and simple to use
- Audience management roots from its JustUnfollow days
- Discontinued in 2025; you can no longer sign up
- No team collaboration or evergreen recycling
- Leaned on reminder publishing for Instagram
Iconosquare
- Deep, analytics-first reporting and audience insights
- Competitor tracking and social listening on Scale and up
- White-label reporting and API on Excel
- Genuine free plan and a clear annual discount
- No evergreen recycling or link-in-bio
- No Google Business; network list stops at eight
- Listening and competitor tracking are Scale-only
- Team plans add per-user fees on top
Crowdfire vs Iconosquare: FAQ
- Is Crowdfire or Iconosquare cheaper?
- Crowdfire is cheaper to start, from $7.48 against $33 for Iconosquare. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Crowdfire or Iconosquare have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Crowdfire or Iconosquare?
- Crowdfire is the stronger pick for most people, while Iconosquare is the better fit for social media managers and agencies who lead with analytics. We don't score them; the right call comes down to how you post.