Head to head

ContentCal vs SocialBee

vs

ContentCal was a well-liked UK content calendar built around planning and approvals. Adobe bought it in December 2021, closed the standalone product on 31 March 2023, and rolled its features into Adobe Express, so it's here for the record rather than as a tool you can buy.

From
Custom
Free plan

SocialBee is built around content categories: you sort posts into buckets and it cycles through them on a schedule, recycling the evergreen ones so the queue keeps going without you refilling it by hand. Plans are set by how many social profiles you connect, from $29 a month for five up to the agency tiers, with no permanent free plan, just a 14-day trial.

From
$29 per month
Free plan

Bottom line

ContentCal and SocialBee both cover the basics; the right one comes down to how you post.

Features compared

FeatureContentCalSocialBee
AI captionsNot assessedYes
Basic analyticsYesYes
Advanced reportsNot assessedYes
Bulk uploadNot assessedYes
Evergreen recyclingNot assessedYes
Team rolesYesYes
ApprovalsYesYes
Link in bioNot assessedNo

Platforms compared

NetworkContentCalSocialBee
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokReminderAuto
PinterestAutoAuto
YouTubeNoAuto
ThreadsNoAuto
BlueskyNoAuto
Google BusinessAutoAuto
MastodonNoReminder
TelegramNoReminder

Pricing

ContentCal

  • ContentCal was acquired by Adobe in December 2021 and the standalone product closed on 31 March 2023. You can no longer buy it.
  • Its content calendar and scheduling features were folded into Adobe Express as the Content Scheduler, which is reviewed separately.
  • When it ran, ContentCal sold flat monthly plans (a Pro tier and a larger Company tier); those plans no longer exist, so no current pricing applies.

SocialBee

Bootstrap

$29 per month
Seats
1
Accounts
5
  • $29/mo (billed monthly or annually; no annual discount at list)
  • 5 social profiles, 1 user, 1 workspace
  • 10 content categories, 10 RSS / content sources
  • Unlimited AI content; analytics history 3 months

Accelerate

Popular
$49 per month
Seats
1
Accounts
10
  • $49/mo
  • 10 social profiles, 1 user, 1 workspace
  • 50 content categories, 30 content sources
  • Adds advanced analytics, hashtag organizer, bulk editor, CSV upload, approvals

Pro

$99 per month
Seats
3
Accounts
25
  • $99/mo
  • 25 social profiles, 3 users, 5 workspaces
  • Unlimited content categories and content sources
  • Adds report export and internal notes; analytics history 2 years

Pro50

$179 per month
Seats
5
Accounts
50
  • $179/mo (agency tier)
  • 50 social profiles, 5 users, 10 workspaces
  • Everything in Pro

Pro100

$329 per month
Seats
5
Accounts
100
  • $329/mo (agency tier)
  • 100 social profiles, 5 users, 20 workspaces

Pro150

$449 per month
Seats
5
Accounts
150
  • $449/mo (agency tier)
  • 150 social profiles, 5 users, 30 workspaces
  • Plans are chosen by how many social profiles you connect, from 5 on Bootstrap up to 150 on the top agency tier. The price isn't multiplied per profile; it steps up with the band you land in.
  • No permanent free plan. There's a 14-day free trial of the Pro plan, no card required.
  • Annual billing doesn't lower the per-month rate at list price: the yearly plan is twelve times the monthly one (Bootstrap $348/yr, Accelerate $588/yr, Pro $1,188/yr). The discounts come from frequent promotions; a 50%-off birthday sale (code SBDAY2026) was live when this was checked, ending June 10, 2026.
  • Add-ons stack on top of any plan: extra profiles are $15/mo per 5, extra users $10/mo each ($100/yr), and extra workspaces $10/mo each.
  • ConciergeBee is SocialBee's separate done-for-you service (managed posting, strategy, ad management) and is billed apart from these software plans.
  • Prices are USD list, read off the live pricing page and its plan-comparison table; the agency tiers were cross-checked against the page's Agency view and current third-party listings.

Pros and cons

ContentCal

  • Clean, approachable content calendar and content hub
  • Strong, simple approval workflows
  • Good team and client collaboration
  • Discontinued on 31 March 2023; no longer sold
  • Folded into Adobe Express, with a different shape and focus
  • Existing comparisons that still list it are out of date

SocialBee

  • Category-based queue with automatic evergreen recycling, the thing it does best
  • RSS import and CSV bulk upload for filling the queue fast
  • Wide network list, including X, TikTok, and Google Business, plus reminder posting for the rest
  • AI Copilot and built-in DALL·E image generation
  • Profile-band pricing is simple to read
  • No permanent free plan, only a 14-day trial
  • No standing annual discount; you rely on promotions
  • Add-ons for extra profiles, users, and workspaces stack up for agencies
  • No link-in-bio or visual feed planner
  • Listening is limited to your own mentions, not keyword tracking

ContentCal vs SocialBee: FAQ

Is ContentCal or SocialBee cheaper?
SocialBee starts at $29 per month, while ContentCal is quoted custom, so SocialBee is the one with a public entry price.
Does ContentCal or SocialBee have a free plan?
Neither has a free plan. You get a free trial to test things, then you pay.
Which is better, ContentCal or SocialBee?
ContentCal is the stronger pick for most people, while SocialBee is the better fit for solopreneurs and small businesses who want a recycling content queue. We don't score them; the right call comes down to how you post.