Head to head
ContentCal vs Sendible for Agencies
Last updated 4 June 2026
vs
ContentCal was a well-liked UK content calendar built around planning and approvals. Adobe bought it in December 2021, closed the standalone product on 31 March 2023, and rolled its features into Adobe Express, so it's here for the record rather than as a tool you can buy.
- From
- Custom
- Free plan
Sendible for Agencies is the same Sendible, pitched at the people it was really built for. Its agency tiers add white-label dashboards, Client Connect onboarding, per-client dashboards, and approval rounds, with white labelling sold as a paid add-on on Advanced and Enterprise.
- From
- $170 /mo
- Free plan
Bottom line
ContentCal and Sendible for Agencies both cover the basics; the right one comes down to how you post.
Features compared
| Feature | ContentCal | Sendible for Agencies |
|---|---|---|
| AI captions | Not assessed | Not assessed |
| Basic analytics | Yes | Not assessed |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Not assessed | Yes |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Not assessed | Not assessed |
Platforms compared
| Network | ContentCal | Sendible for Agencies |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Reminder | Auto |
| Auto | No | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | Auto | Auto |
| WordPress | No | Auto |
Pricing
ContentCal
- ContentCal was acquired by Adobe in December 2021 and the standalone product closed on 31 March 2023. You can no longer buy it.
- Its content calendar and scheduling features were folded into Adobe Express as the Content Scheduler, which is reviewed separately.
- When it ran, ContentCal sold flat monthly plans (a Pro tier and a larger Company tier); those plans no longer exist, so no current pricing applies.
Sendible for Agencies
Scale
Popular$199 /mo
$170/mo billed annually
- Seats
- 7
- Accounts
- 49
- Scheduled posts
- Unlimited
- $199/mo, $170 on annual
- 7 users, 49 social profiles
- Custom and automated reports, content library, campaigns, 1:1 onboarding
Advanced
$299 /mo
$255/mo billed annually
- Seats
- 20
- Accounts
- 100
- Scheduled posts
- Unlimited
- $299/mo, $255 on annual
- 20 users, 100 social profiles
- Advanced permissions, live report sharing, white-label add-on (from $315/mo)
Enterprise
$750 /mo
$638/mo billed annually
- Seats
- 80
- Accounts
- 400
- Scheduled posts
- Unlimited
- $750/mo, $638 on annual; 80 users, 400 profiles
- Optional SSO, dedicated success, white label (from $790/mo)
- This is the same product as Sendible, reviewed in full separately; this entry highlights the agency-oriented tiers (Scale, Advanced, Enterprise) and the white-label add-on.
- Sendible bundles users and profiles per plan and lets you add a user-plus-profile bundle without upgrading. White labelling is a paid add-on on Advanced and Enterprise (from $315 and $790 a month with it).
- Agency-specific strengths are Client Connect onboarding (clients don't need admin access), per-client dashboards, and approval rounds.
- Prices are USD; the full lineup including the cheaper Creator and Traction plans is in the main Sendible review.
Pros and cons
ContentCal
- Clean, approachable content calendar and content hub
- Strong, simple approval workflows
- Good team and client collaboration
- Discontinued on 31 March 2023; no longer sold
- Folded into Adobe Express, with a different shape and focus
- Existing comparisons that still list it are out of date
Sendible for Agencies
- Client Connect onboarding without sharing admin access
- White-label dashboards and client reports (add-on)
- Approval rounds and per-client dashboards
- Smart Queue recycling and monitoring included
- Same product as Sendible, just the higher tiers
- White label costs extra on top of the plan
- Pinterest faded; no Instagram DMs in the inbox
- Some features have been sunset over the years
ContentCal vs Sendible for Agencies: FAQ
- Is ContentCal or Sendible for Agencies cheaper?
- Sendible for Agencies starts at $170 per month, while ContentCal is quoted custom, so Sendible for Agencies is the one with a public entry price.
- Does ContentCal or Sendible for Agencies have a free plan?
- Neither has a free plan. You get a free trial to test things, then you pay.
- Which is better, ContentCal or Sendible for Agencies?
- ContentCal is the stronger pick for most people, while Sendible for Agencies is the better fit for agencies wanting white-label dashboards and client onboarding. We don't score them; the right call comes down to how you post.