Head to head
ContentCal vs Sendible
Last updated 4 June 2026
vs
ContentCal was a well-liked UK content calendar built around planning and approvals. Adobe bought it in December 2021, closed the standalone product on 31 March 2023, and rolled its features into Adobe Express, so it's here for the record rather than as a tool you can buy.
- From
- Custom
- Free plan
An agency-minded scheduler built around client work: white-label dashboards, client onboarding, approval rounds, monitoring, and reporting across nine networks. It sells five quota-bundled tiers from $29 to $750 a month, with no free plan and a 14-day trial.
- From
- $25 /mo
- Free plan
Bottom line
ContentCal and Sendible both cover the basics; the right one comes down to how you post.
Features compared
| Feature | ContentCal | Sendible |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Not assessed | Yes |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Not assessed | No |
Platforms compared
| Network | ContentCal | Sendible |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Reminder | Auto |
| Auto | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | Auto | Auto |
| WordPress | No | Auto |
Pricing
ContentCal
- ContentCal was acquired by Adobe in December 2021 and the standalone product closed on 31 March 2023. You can no longer buy it.
- Its content calendar and scheduling features were folded into Adobe Express as the Content Scheduler, which is reviewed separately.
- When it ran, ContentCal sold flat monthly plans (a Pro tier and a larger Company tier); those plans no longer exist, so no current pricing applies.
Sendible
Creator
$29 /mo
$25/mo billed annually
- Seats
- 1
- Accounts
- 6
- Scheduled posts
- Unlimited
- $29/mo, $25 on annual (15% off)
- 1 user/calendar, 6 social profiles
- Scheduling, Smart Queues, AI Assist, monitoring and the priority inbox, basic reports
Traction
$89 /mo
$76/mo billed annually
- Seats
- 4
- Accounts
- 24
- Scheduled posts
- Unlimited
- $89/mo, $76 on annual
- 4 users/calendars, 24 social profiles
- Adds team collaboration, client dashboards, assignment and approval workflows
Scale
Popular$199 /mo
$170/mo billed annually
- Seats
- 7
- Accounts
- 49
- Scheduled posts
- Unlimited
- $199/mo, $170 on annual
- 7 users/calendars, 49 social profiles
- Adds the custom Report Builder, automated branded reports, content library, campaigns, 1:1 onboarding
Advanced
$299 /mo
$255/mo billed annually
- Seats
- 20
- Accounts
- 100
- Scheduled posts
- Unlimited
- $299/mo, $255 on annual
- 20 users, 100 social profiles
- Adds advanced user permissions, bulk posting with custom tags, live report sharing
- White-label dashboard available as a paid add-on (from $315/mo with it)
Enterprise
$750 /mo
$638/mo billed annually
- Seats
- 80
- Accounts
- 400
- Scheduled posts
- Unlimited
- $750/mo, $638 on annual, for 80 users and 400 profiles
- Scalable users and profiles, built with their team
- Optional SSO, dedicated customer success, white label (from $790/mo with it)
- Flat, quota-bundled tiers: each of the five plans includes a fixed number of users (each user is also a separate calendar) and social profiles, and you move up a plan as you outgrow the quota rather than buying seats or profiles one at a time.
- You can also add a bundle of extra users and profiles without changing plan. On Creator a bundle is one more user and six more profiles for an extra $29 a month, taking the total to $58; the bundle size and price vary by plan.
- White labelling (your own branded dashboard and domain) is a paid add-on on Advanced and Enterprise. With it, Advanced starts at $315 a month and Enterprise at $790.
- There is no free plan, only a 14-day trial; no card to start, and you add one to keep going at the end.
- Annual billing is a flat 15% off, shown on the page as a 'save $X a year' figure, so Creator works out to about $25 a month, Scale to $170, and Enterprise to $638. Nonprofits get 15% off monthly or 25% off annual.
- Prices are USD read off the live pricing page, which renders client-side and defaults to USD with a currency selector (it does not geo-price to local currency). Monthly and annual figures were read by toggling the billing switch and cross-checked against current third-party 2026 listings.
Pros and cons
ContentCal
- Clean, approachable content calendar and content hub
- Strong, simple approval workflows
- Good team and client collaboration
- Discontinued on 31 March 2023; no longer sold
- Folded into Adobe Express, with a different shape and focus
- Existing comparisons that still list it are out of date
Sendible
- Genuinely agency-shaped: white label, Client Connect onboarding, client dashboards, approvals
- Five tiers plus add-on bundles, so scaling up is smoother than a two-plan lineup
- Smart Queues recycle evergreen content, and Monitoring covers keyword and mention tracking
- Direct publishing to nine networks, including Threads and Bluesky
- No free plan, and a 14-day trial is the only way in
- Pinterest has faded and Instagram DMs aren't in the inbox
- Several features have been sunset over the years (content suggestions, review monitoring)
- Listening and competitor analysis are thin next to the bigger suites
ContentCal vs Sendible: FAQ
- Is ContentCal or Sendible cheaper?
- Sendible starts at $25 per month, while ContentCal is quoted custom, so Sendible is the one with a public entry price.
- Does ContentCal or Sendible have a free plan?
- Neither has a free plan. You get a free trial to test things, then you pay.
- Which is better, ContentCal or Sendible?
- ContentCal is the stronger pick for most people, while Sendible is the better fit for agencies and freelancers managing social for multiple clients. We don't score them; the right call comes down to how you post.