Head to head
ContentCal vs Rella
Last updated 4 June 2026
ContentCal was a well-liked UK content calendar built around planning and approvals. Adobe bought it in December 2021, closed the standalone product on 31 March 2023, and rolled its features into Adobe Express, so it's here for the record rather than as a tool you can buy.
- From
- Custom
- Free plan
A collaboration tool first and a scheduler second, built for managers and agencies who work with clients.
- From
- $24 per member / mo
- Free plan
Bottom line
Rella is the pick for social media managers, and it's the cheaper start, from $24 per member / mo. ContentCal fits most setups better.
Rella publishes a price, from $24 per member / mo; ContentCal is quote-only.
Key differences
Where the two actually diverge, before the full tables.
- Rella starts at $24 per member / mo; ContentCal is quote-only.
- ContentCal posts to 7 networks, Rella to 8.
- Only ContentCal reaches Google Business.
- Only Rella reaches YouTube and Threads.
- Rella auto-publishes TikTok; ContentCal sends a reminder to post.
Features compared
| Feature | ContentCal | Rella |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Yes | Partial |
| Advanced reports | Not assessed | Not assessed |
| Bulk upload | Not assessed | Partial |
| Evergreen recycling | Not assessed | Not assessed |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Not assessed | No |
Platforms compared
| Network | ContentCal | Rella |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Reminder | Auto |
| Auto | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Google Business | Auto | No |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
ContentCal
- ContentCal was acquired by Adobe in December 2021 and the standalone product closed on 31 March 2023. You can no longer buy it.
- Its content calendar and scheduling features were folded into Adobe Express as the Content Scheduler, which is reviewed separately.
- When it ran, ContentCal sold flat monthly plans (a Pro tier and a larger Company tier); those plans no longer exist, so no current pricing applies.
Rella
Pro
$24/mo billed annually
- Accounts
- Unlimited
- $24 per member/mo (annual)
- Unlimited client spaces
- Calendar and Kanban
- Approvals
Premium
Popular$36/mo billed annually
- Accounts
- Unlimited
- Branded sharing
- Social inbox (Instagram)
- Ella AI assistant
Premium Plus
$48/mo billed annually
- Accounts
- Unlimited
- 1:1 onboarding
- Priority support
- More Ella AI
- Custom branding
- Priced per member (editor) seat; client 'Social Spaces' are unlimited and free.
- The page defaults to annual prices; monthly figures are rendered client-side and were not captured.
- The rella.co domain is a parked listing; the live product is at getrella.com.
Pros and cons
ContentCal
- Clean, approachable content calendar and content hub
- Strong, simple approval workflows
- Good team and client collaboration
- Discontinued on 31 March 2023; no longer sold
- Folded into Adobe Express, with a different shape and focus
- Existing comparisons that still list it are out of date
Rella
- Unlimited client spaces included
- Strong approval workflows and client-facing sharing
- Kanban and task management
- Instagram social inbox
- Cost scales per seat
- No link-in-bio
- No Bluesky, Google Business, or Mastodon
- Web app only, no native mobile app
ContentCal vs Rella: FAQ
- Is ContentCal or Rella cheaper?
- Rella starts at $24 per member / mo, while ContentCal is quoted custom, so Rella is the one with a public entry price.
- Does ContentCal or Rella have a free plan?
- Neither has a free plan. You get a free trial to test things, then you pay.
- Which is better, ContentCal or Rella?
- ContentCal is the stronger pick for most people, while Rella is the better fit for social media managers. We don't score them; the right call comes down to how you post.