Head to head
ContentCal vs RecurPost
Last updated 4 June 2026
vs
ContentCal was a well-liked UK content calendar built around planning and approvals. Adobe bought it in December 2021, closed the standalone product on 31 March 2023, and rolled its features into Adobe Express, so it's here for the record rather than as a tool you can buy.
- From
- Custom
- Free plan
RecurPost is a budget-friendly take on evergreen recycling: sort posts into content libraries and it republishes them automatically over time, with bulk upload, AI captions and images, and a free plan. It publishes to ten networks at prices well below the bigger suites.
- From
- $7.5 /mo
- Free plan
Bottom line
ContentCal and RecurPost both cover the basics; the right one comes down to how you post.
Features compared
| Feature | ContentCal | RecurPost |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Not assessed | Partial |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Not assessed | Yes |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Not assessed | No |
Platforms compared
| Network | ContentCal | RecurPost |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Reminder | Auto |
| Auto | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | Auto | Auto |
Pricing
ContentCal
- ContentCal was acquired by Adobe in December 2021 and the standalone product closed on 31 March 2023. You can no longer buy it.
- Its content calendar and scheduling features were folded into Adobe Express as the Content Scheduler, which is reviewed separately.
- When it ran, ContentCal sold flat monthly plans (a Pro tier and a larger Company tier); those plans no longer exist, so no current pricing applies.
RecurPost
Free
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 10
- 3 social profiles, 1 user
- 10 recurring posts
- Evergreen recycling and scheduling
Starter
$9 /mo
$7.5/mo billed annually
- Seats
- 1
- Accounts
- 2
- Scheduled posts
- Unlimited
- $9/mo, $7.50 on annual ($90/yr)
- 2 social accounts (extra $4/mo each), 1 user
- 10 posts a day per account
Personal
Popular$25 /mo
$21/mo billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- Unlimited
- $25/mo, about $21 on annual ($250/yr)
- 5 social accounts (extra $4/mo each), 1 user
- 20 posts a day per account, content libraries, AI
Agency
$79 /mo
$66/mo billed annually
- Seats
- 3
- Accounts
- 20
- Scheduled posts
- Unlimited
- $79/mo, about $66 on annual ($790/yr)
- 20 social accounts (extra $4/mo each), 3 users (extra $20/mo each)
- 80 posts a day per account, approval workflows, team collaboration
Enterprise
Custom
- Seats
- Unlimited
- Accounts
- 100
- Scheduled posts
- Unlimited
- Custom pricing for 100+ accounts
- Custom users and limits
- Flat, quota-bundled plans plus a free plan. Extra social accounts are $4 a month each and extra team members $20 a month each.
- Annual billing is two months free: Starter works out to $7.50 a month, Personal about $21, Agency about $66.
- RecurPost's signature is evergreen recycling: you sort posts into content libraries that automatically republish over time, the same idea as SocialBee and MeetEdgar.
- Prices are USD, read off the live pricing page; the page also offers EUR, GBP, INR, and many other currencies.
Pros and cons
ContentCal
- Clean, approachable content calendar and content hub
- Strong, simple approval workflows
- Good team and client collaboration
- Discontinued on 31 March 2023; no longer sold
- Folded into Adobe Express, with a different shape and focus
- Existing comparisons that still list it are out of date
RecurPost
- Strong evergreen recycling with content libraries
- Very affordable, with a free plan and cheap add-ons
- Bulk upload plus AI captions and images
- Ten networks, including Bluesky and Threads
- No unified inbox, listening, or competitor tracking
- No visual feed planner or link-in-bio
- Reporting is fairly basic
- Extra users are pricey at $20 a month each
ContentCal vs RecurPost: FAQ
- Is ContentCal or RecurPost cheaper?
- RecurPost starts at $7.5 per month, while ContentCal is quoted custom, so RecurPost is the one with a public entry price.
- Does ContentCal or RecurPost have a free plan?
- RecurPost has a free plan; ContentCal does not.
- Which is better, ContentCal or RecurPost?
- ContentCal is the stronger pick for most people, while RecurPost is the better fit for solos and small businesses who want evergreen recycling cheaply. We don't score them; the right call comes down to how you post.