Head to head
ContentCal vs Postr
Last updated 4 June 2026
vs
ContentCal was a well-liked UK content calendar built around planning and approvals. Adobe bought it in December 2021, closed the standalone product on 31 March 2023, and rolled its features into Adobe Express, so it's here for the record rather than as a tool you can buy.
- From
- Custom
- Free plan
Postr is a cheap, AI-first scheduler aimed at creators. It posts to six networks, leans on unlimited AI content generation, and keeps things simple, with no analytics, inbox, or team features to speak of.
- From
- $6 /mo
- Free plan
Bottom line
ContentCal and Postr both cover the basics; the right one comes down to how you post.
Features compared
| Feature | ContentCal | Postr |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Yes | No |
| Advanced reports | Not assessed | Not assessed |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Not assessed | No |
| Team roles | Yes | No |
| Approvals | Yes | Not assessed |
| Link in bio | Not assessed | Not assessed |
Platforms compared
| Network | ContentCal | Postr |
|---|---|---|
| Auto | Auto | |
| Auto | No | |
| X (Twitter) | Auto | Auto |
| Auto | No | |
| TikTok | Reminder | Auto |
| Auto | No | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | Auto | No |
Pricing
ContentCal
- ContentCal was acquired by Adobe in December 2021 and the standalone product closed on 31 March 2023. You can no longer buy it.
- Its content calendar and scheduling features were folded into Adobe Express as the Content Scheduler, which is reviewed separately.
- When it ran, ContentCal sold flat monthly plans (a Pro tier and a larger Company tier); those plans no longer exist, so no current pricing applies.
Postr
Basic
$10 /mo
$6/mo billed annually
- Accounts
- 5
- Scheduled posts
- 50
- $6/mo on annual ($72/yr), about $10 monthly
- 5 connected accounts, 50 posts a month
- Unlimited AI content generation, basic AI models, current-month scheduling
Pro
Popular$20 /mo
$12/mo billed annually
- Accounts
- 15
- Scheduled posts
- Unlimited
- $12/mo on annual ($144/yr), about $20 monthly
- 15 connected accounts, unlimited posts and scheduling
- Advanced AI models, X threads, larger uploads
Max
$35 /mo
$21/mo billed annually
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $21/mo on annual ($252/yr), about $35 monthly
- Unlimited connected accounts, unlimited bulk uploads
- 500MB uploads, for power users
- Three simple flat plans. Annual billing is 40% off, so the headline $6 / $12 / $21 are the annual per-month rates; monthly billing is higher (the monthly figures here are derived from the stated 40% discount).
- There's no free plan, only a 7-day trial.
- Postr is creator-focused: unlimited AI content generation is on every plan, but it skips analytics and an inbox.
- Prices are USD, read off the live pricing page.
Pros and cons
ContentCal
- Clean, approachable content calendar and content hub
- Strong, simple approval workflows
- Good team and client collaboration
- Discontinued on 31 March 2023; no longer sold
- Folded into Adobe Express, with a different shape and focus
- Existing comparisons that still list it are out of date
Postr
- Unlimited AI content generation on every plan
- Cheap, with simple flat pricing
- Covers the core creator networks, with X threads
- Mobile app and bulk uploads
- No analytics, inbox, or team features
- No Facebook, LinkedIn, or Pinterest
- No free plan
- Young product with little public history
ContentCal vs Postr: FAQ
- Is ContentCal or Postr cheaper?
- Postr starts at $6 per month, while ContentCal is quoted custom, so Postr is the one with a public entry price.
- Does ContentCal or Postr have a free plan?
- Neither has a free plan. You get a free trial to test things, then you pay.
- Which is better, ContentCal or Postr?
- ContentCal is the stronger pick for most people, while Postr is the better fit for solo creators who want AI content plus simple scheduling. We don't score them; the right call comes down to how you post.