Head to head
ContentCal vs Postiz
Last updated 4 June 2026
ContentCal was a well-liked UK content calendar built around planning and approvals. Adobe bought it in December 2021, closed the standalone product on 31 March 2023, and rolled its features into Adobe Express, so it's here for the record rather than as a tool you can buy.
- From
- Custom
- Free plan
Postiz is an open-source scheduler that you can self-host for free or pay to run hosted. It covers more than thirty networks, including rare ones like Reddit, Mastodon, Bluesky, and Discord, and bundles an AI copilot, a Canva-like editor, analytics, and a real API.
- From
- $29 /mo
- Free plan
Bottom line
Postiz is the pick for developers and privacy-minded teams who want to self-host and own their data, and it's the only one of the two with a free plan. ContentCal fits most setups better, and it adds social inbox that Postiz leaves out.
Postiz publishes a price, from $29 a month; ContentCal is quote-only. ContentCal adds social inbox that Postiz leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Postiz has a free plan; ContentCal doesn't.
- Postiz starts at $29 a month; ContentCal is quote-only.
- ContentCal posts to 7 networks, Postiz to 13.
- Only Postiz reaches YouTube, Threads, Bluesky, Mastodon, Reddit, and Telegram.
- Postiz auto-publishes TikTok; ContentCal sends a reminder to post.
- ContentCal has social inbox; Postiz doesn't.
Features compared
| Feature | ContentCal | Postiz |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Not assessed | Not assessed |
| Bulk upload | Not assessed | Not assessed |
| Evergreen recycling | Not assessed | Yes |
| Team roles | Yes | Yes |
| Approvals | Yes | Not assessed |
| Link in bio | Not assessed | Not assessed |
Platforms compared
| Network | ContentCal | Postiz |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Reminder | Auto |
| Auto | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | Auto | Auto |
| Mastodon | No | Auto |
| No | Auto | |
| Telegram | No | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Free plan available.
- Cheapest paid plan
- $29/mo
Whole-plan price; it doesn't scale per unit.
ContentCal
- ContentCal was acquired by Adobe in December 2021 and the standalone product closed on 31 March 2023. You can no longer buy it.
- Its content calendar and scheduling features were folded into Adobe Express as the Content Scheduler, which is reviewed separately.
- When it ran, ContentCal sold flat monthly plans (a Pro tier and a larger Company tier); those plans no longer exist, so no current pricing applies.
Postiz
Self-hosted
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Free and open-source (AGPL-3.0)
- Run it on your own server (Docker); no monthly fee
- You handle hosting and maintenance
Standard
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- 400
- $29/mo, hosted
- 5 channels, 1 user, 400 posts a month
- AI copilot, design editor, analytics
Team
Popular- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- Unlimited
- $39/mo, hosted
- 10 channels, unlimited team members, unlimited posts
- AI images and videos included
Pro
- Seats
- Unlimited
- Accounts
- 30
- Scheduled posts
- Unlimited
- $49/mo, hosted
- 30 channels, unlimited users and posts
Ultimate
- Seats
- Unlimited
- Accounts
- 100
- Scheduled posts
- Unlimited
- $99/mo, hosted
- 100 channels, unlimited users and posts
- For agencies
- Postiz is open-source (AGPL-3.0): you can self-host it for free on your own server with Docker, trading money for the work of hosting and maintenance.
- If you'd rather not run it yourself, the hosted plans are priced by channels: Standard $29 (5), Team $39 (10), Pro $49 (30), Ultimate $99 (100). Team and up include unlimited team members and posts.
- There's a 7-day trial on the hosted plans, and annual billing is discounted.
- AI images and videos are metered per plan. Prices are USD, read off the live pricing page.
Pros and cons
ContentCal
- Clean, approachable content calendar and content hub
- Strong, simple approval workflows
- Good team and client collaboration
- Discontinued on 31 March 2023; no longer sold
- Folded into Adobe Express, with a different shape and focus
- Existing comparisons that still list it are out of date
Postiz
- Open-source and free to self-host (AGPL-3.0)
- Thirty-plus networks, including rarely-supported ones
- AI copilot, design editor with AI images and video, and a real API
- Cheap hosted plans with unlimited team members from Team up
- Self-hosting takes technical work and maintenance
- No engagement inbox or social listening
- Young, fast-moving project
- Hosted plans are channel-capped
ContentCal vs Postiz: FAQ
- Is ContentCal or Postiz cheaper?
- Postiz starts at $29 per month, while ContentCal is quoted custom, so Postiz is the one with a public entry price.
- Does ContentCal or Postiz have a free plan?
- Postiz has a free plan; ContentCal does not.
- Which is better, ContentCal or Postiz?
- ContentCal is the stronger pick for most people, while Postiz is the better fit for developers and privacy-minded teams who want to self-host and own their data. We don't score them; the right call comes down to how you post.