Head to head
ContentCal vs Planable for Agencies
Last updated 4 June 2026
ContentCal was a well-liked UK content calendar built around planning and approvals. Adobe bought it in December 2021, closed the standalone product on 31 March 2023, and rolled its features into Adobe Express, so it's here for the record rather than as a tool you can buy.
- From
- Custom
- Free plan
Planable for Agencies is the same Planable, framed for client work. Each client gets a workspace with its own pages and approval flow, comments sit inline on the post, and users are unlimited, so the whole team and the client can pile in at no extra cost. It's priced per workspace.
- From
- $33 per workspace / mo
- Free plan
Bottom line
Planable for Agencies is the pick for agencies whose bottleneck is client review and approval, and it's the only one of the two with a free plan. ContentCal fits most setups better.
Planable for Agencies publishes a price, from $33 per workspace / mo; ContentCal is quote-only.
Key differences
Where the two actually diverge, before the full tables.
- Planable for Agencies has a free plan; ContentCal doesn't.
- Planable for Agencies starts at $33 per workspace / mo; ContentCal is quote-only.
- ContentCal posts to 7 networks, Planable for Agencies to 9.
- Only Planable for Agencies reaches YouTube and Threads.
- Planable for Agencies auto-publishes TikTok; ContentCal sends a reminder to post.
Features compared
| Feature | ContentCal | Planable for Agencies |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Not assessed | Not assessed |
| Bulk upload | Not assessed | Not assessed |
| Evergreen recycling | Not assessed | Not assessed |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Not assessed | Not assessed |
Platforms compared
| Network | ContentCal | Planable for Agencies |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Reminder | Auto |
| Auto | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Google Business | Auto | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Free plan available.
- 1 workspace
- $39/mo~$33/mo annual
- 5 workspacesTypical
- $195/mo~$165/mo annual
Cheapest plan: Basic.
ContentCal
- ContentCal was acquired by Adobe in December 2021 and the standalone product closed on 31 March 2023. You can no longer buy it.
- Its content calendar and scheduling features were folded into Adobe Express as the Content Scheduler, which is reviewed separately.
- When it ran, ContentCal sold flat monthly plans (a Pro tier and a larger Company tier); those plans no longer exist, so no current pricing applies.
Planable for Agencies
Basic
$33/mo billed annually
- Seats
- Unlimited
- Accounts
- 4
- Scheduled posts
- 60
- $39 per workspace/mo, $33 on annual
- Unlimited users, 4 social pages and 60 posts per workspace
- Feed and Calendar views, optional approval
Pro
Popular$49/mo billed annually
- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- 150
- $59 per workspace/mo, $49 on annual
- Unlimited users, 10 pages and 150 posts per workspace
- Grid view, required approval, version history
Enterprise
- Seats
- Unlimited
- Accounts
- 50
- Scheduled posts
- Unlimited
- Custom pricing, for more than 5 workspaces
- Multi-level approvals, SSO, dedicated account manager
- 50 pages per workspace, unlimited posts
- This is the same product as Planable, reviewed in full separately; this entry frames its agency use, a separate workspace per client with unlimited users.
- Priced per workspace (Planable's word for a brand or client): $39 or $59 a month each, up to five before Enterprise. Users are unlimited on every plan, which is the key agency saving.
- Two paid add-ons sit on top per workspace: Analytics at $14/mo and the Engagement inbox at $9/mo.
- Prices are USD; the full plan and feature detail are in the main Planable review.
What it really costs
Planable for Agencies charges per workspace, so the headline price is for one. Here is the monthly cost as you connect more, with the 5-workspace row marked as a realistic setup.
| workspaces | Basic | Pro |
|---|---|---|
| 1 | $39/mo | $59/mo |
| 3 | $117/mo | $177/mo |
| 5Typical | $195/mo | $295/mo |
| 10 | $390/mo | $590/mo |
| 25 | $975/mo | $1475/mo |
| 50 | $1950/mo | $2950/mo |
Monthly billing. Annual billing takes about 2 months off.
Pros and cons
ContentCal
- Clean, approachable content calendar and content hub
- Strong, simple approval workflows
- Good team and client collaboration
- Discontinued on 31 March 2023; no longer sold
- Folded into Adobe Express, with a different shape and focus
- Existing comparisons that still list it are out of date
Planable for Agencies
- A workspace per client with its own approval flow
- Unlimited users and client reviewers at no extra cost
- Inline comments, per-network previews, and version history
- Multi-level approvals on Enterprise
- Same product as Planable, just the agency lens
- Per-workspace pricing adds up across many clients
- Analytics and inbox are paid add-ons
- No recycling, Bluesky, or Mastodon
ContentCal vs Planable for Agencies: FAQ
- Is ContentCal or Planable for Agencies cheaper?
- Planable for Agencies starts at $33 per workspace / mo, while ContentCal is quoted custom, so Planable for Agencies is the one with a public entry price.
- Does ContentCal or Planable for Agencies have a free plan?
- Planable for Agencies has a free plan; ContentCal does not.
- Which is better, ContentCal or Planable for Agencies?
- ContentCal is the stronger pick for most people, while Planable for Agencies is the better fit for agencies whose bottleneck is client review and approval. We don't score them; the right call comes down to how you post.