Head to head
ContentCal vs Pinterest scheduler
Last updated 4 June 2026
ContentCal was a well-liked UK content calendar built around planning and approvals. Adobe bought it in December 2021, closed the standalone product on 31 March 2023, and rolled its features into Adobe Express, so it's here for the record rather than as a tool you can buy.
- From
- Custom
- Free plan
Pinterest lets business accounts schedule pins natively, free. It's the simplest way to queue pins in advance, but the caps are tight: one pin at a time, up to 30 days out, and only ten waiting in the queue.
- From
- Custom
- Free plan
Bottom line
Pinterest scheduler is the pick for light pinners who want free scheduling, and it's the only one of the two with a free plan. ContentCal fits most setups better, and it reaches Facebook and Instagram among others, which Pinterest scheduler doesn't.
Both are quote-only, so a real number means a call with each one. ContentCal adds social inbox that Pinterest scheduler leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Pinterest scheduler has a free plan; ContentCal doesn't.
- Pinterest scheduler starts at $null a month; ContentCal is quote-only.
- ContentCal posts to 7 networks, Pinterest scheduler to 1.
- Only ContentCal reaches Instagram, Facebook, X (Twitter), LinkedIn, TikTok, and Google Business.
- ContentCal has social inbox; Pinterest scheduler doesn't.
- ContentCal has content calendar; Pinterest scheduler doesn't.
Features compared
| Feature | ContentCal | Pinterest scheduler |
|---|---|---|
| AI captions | Not assessed | Not assessed |
| Basic analytics | Yes | Yes |
| Advanced reports | Not assessed | No |
| Bulk upload | Not assessed | No |
| Evergreen recycling | Not assessed | No |
| Team roles | Yes | Not assessed |
| Approvals | Yes | Not assessed |
| Link in bio | Not assessed | Not assessed |
Platforms compared
| Network | ContentCal | Pinterest scheduler |
|---|---|---|
| Auto | No | |
| Auto | No | |
| X (Twitter) | Auto | No |
| Auto | No | |
| TikTok | Reminder | No |
| Auto | Auto | |
| Google Business | Auto | No |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
ContentCal
- ContentCal was acquired by Adobe in December 2021 and the standalone product closed on 31 March 2023. You can no longer buy it.
- Its content calendar and scheduling features were folded into Adobe Express as the Content Scheduler, which is reviewed separately.
- When it ran, ContentCal sold flat monthly plans (a Pro tier and a larger Company tier); those plans no longer exist, so no current pricing applies.
Pinterest scheduler
Free
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- 10
- Free for any Pinterest business account
- Schedule pins up to 30 days ahead, one at a time
- Up to 10 pins can be scheduled and waiting at once
- Pinterest's native scheduler is free for business accounts; there's nothing to buy.
- You schedule one pin at a time, up to 30 days out, with a maximum of 10 scheduled pins waiting. After scheduling you can change the date, title, board, description, and link, but not the image or video.
- There's no bulk upload, which is the main reason high-volume pinners move to a third-party tool.
Pros and cons
ContentCal
- Clean, approachable content calendar and content hub
- Strong, simple approval workflows
- Good team and client collaboration
- Discontinued on 31 March 2023; no longer sold
- Folded into Adobe Express, with a different shape and focus
- Existing comparisons that still list it are out of date
Pinterest scheduler
- Free and built into Pinterest
- Schedule up to 30 days ahead
- Native analytics right alongside
- Works on desktop and in the app
- Only 10 scheduled pins at a time, one at a time
- No bulk upload, calendar, or recycling
- Can't change a pin's image after scheduling
- Pinterest only
ContentCal vs Pinterest scheduler: FAQ
- Is ContentCal or Pinterest scheduler cheaper?
- Both ContentCal and Pinterest scheduler are quoted custom, so you have to ask each one for a price.
- Does ContentCal or Pinterest scheduler have a free plan?
- Pinterest scheduler has a free plan; ContentCal does not.
- Which is better, ContentCal or Pinterest scheduler?
- ContentCal is the stronger pick for most people, while Pinterest scheduler is the better fit for light pinners who want free scheduling. We don't score them; the right call comes down to how you post.