Head to head

ContentCal vs Pinterest scheduler

vs

ContentCal was a well-liked UK content calendar built around planning and approvals. Adobe bought it in December 2021, closed the standalone product on 31 March 2023, and rolled its features into Adobe Express, so it's here for the record rather than as a tool you can buy.

From
Custom
Free plan

Pinterest lets business accounts schedule pins natively, free. It's the simplest way to queue pins in advance, but the caps are tight: one pin at a time, up to 30 days out, and only ten waiting in the queue.

From
Custom
Free plan

Bottom line

ContentCal and Pinterest scheduler both cover the basics; the right one comes down to how you post.

Features compared

FeatureContentCalPinterest scheduler
AI captionsNot assessedNot assessed
Basic analyticsYesYes
Advanced reportsNot assessedNo
Bulk uploadNot assessedNo
Evergreen recyclingNot assessedNo
Team rolesYesNot assessed
ApprovalsYesNot assessed
Link in bioNot assessedNot assessed

Platforms compared

NetworkContentCalPinterest scheduler
InstagramAutoNo
FacebookAutoNo
X (Twitter)AutoNo
LinkedInAutoNo
TikTokReminderNo
PinterestAutoAuto
Google BusinessAutoNo

Pricing

ContentCal

  • ContentCal was acquired by Adobe in December 2021 and the standalone product closed on 31 March 2023. You can no longer buy it.
  • Its content calendar and scheduling features were folded into Adobe Express as the Content Scheduler, which is reviewed separately.
  • When it ran, ContentCal sold flat monthly plans (a Pro tier and a larger Company tier); those plans no longer exist, so no current pricing applies.

Pinterest scheduler

Free

Free
Seats
1
Accounts
1
Scheduled posts
10
  • Free for any Pinterest business account
  • Schedule pins up to 30 days ahead, one at a time
  • Up to 10 pins can be scheduled and waiting at once
  • Pinterest's native scheduler is free for business accounts; there's nothing to buy.
  • You schedule one pin at a time, up to 30 days out, with a maximum of 10 scheduled pins waiting. After scheduling you can change the date, title, board, description, and link, but not the image or video.
  • There's no bulk upload, which is the main reason high-volume pinners move to a third-party tool.

Pros and cons

ContentCal

  • Clean, approachable content calendar and content hub
  • Strong, simple approval workflows
  • Good team and client collaboration
  • Discontinued on 31 March 2023; no longer sold
  • Folded into Adobe Express, with a different shape and focus
  • Existing comparisons that still list it are out of date

Pinterest scheduler

  • Free and built into Pinterest
  • Schedule up to 30 days ahead
  • Native analytics right alongside
  • Works on desktop and in the app
  • Only 10 scheduled pins at a time, one at a time
  • No bulk upload, calendar, or recycling
  • Can't change a pin's image after scheduling
  • Pinterest only

ContentCal vs Pinterest scheduler: FAQ

Is ContentCal or Pinterest scheduler cheaper?
Both ContentCal and Pinterest scheduler are quoted custom, so you have to ask each one for a price.
Does ContentCal or Pinterest scheduler have a free plan?
Pinterest scheduler has a free plan; ContentCal does not.
Which is better, ContentCal or Pinterest scheduler?
ContentCal is the stronger pick for most people, while Pinterest scheduler is the better fit for light pinners who want free scheduling. We don't score them; the right call comes down to how you post.