Head to head
ContentCal vs Meta Business Suite
Last updated 4 June 2026
vs
ContentCal was a well-liked UK content calendar built around planning and approvals. Adobe bought it in December 2021, closed the standalone product on 31 March 2023, and rolled its features into Adobe Express, so it's here for the record rather than as a tool you can buy.
- From
- Custom
- Free plan
Meta Business Suite is the free, official way to schedule and manage Facebook and Instagram. It handles posts, Reels, and Stories, has a shared inbox and basic insights, and doubles as Meta's ads tool, but it only covers Meta's own networks.
- From
- Custom
- Free plan
Bottom line
ContentCal and Meta Business Suite both cover the basics; the right one comes down to how you post.
Features compared
| Feature | ContentCal | Meta Business Suite |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Not assessed | No |
| Bulk upload | Not assessed | No |
| Evergreen recycling | Not assessed | No |
| Team roles | Yes | Yes |
| Approvals | Yes | Not assessed |
| Link in bio | Not assessed | No |
Platforms compared
| Network | ContentCal | Meta Business Suite |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | No |
| Auto | No | |
| TikTok | Reminder | No |
| Auto | No | |
| Google Business | Auto | No |
Pricing
ContentCal
- ContentCal was acquired by Adobe in December 2021 and the standalone product closed on 31 March 2023. You can no longer buy it.
- Its content calendar and scheduling features were folded into Adobe Express as the Content Scheduler, which is reviewed separately.
- When it ran, ContentCal sold flat monthly plans (a Pro tier and a larger Company tier); those plans no longer exist, so no current pricing applies.
Meta Business Suite
Free
Free
- Seats
- Unlimited
- Accounts
- 2
- Free for any Facebook Page and connected Instagram account
- Schedule posts, Reels, and Stories up to 75 days ahead, up to 25 a day per account
- Shared inbox, insights, and Meta ad management included
- Meta Business Suite is free. It only covers Meta's own networks, Facebook and Instagram, so there's no paid tier and no cost to weigh, just the limit of which networks it reaches.
- Scheduling runs up to 75 days in advance, with a cap of about 25 scheduled posts a day per account.
- It doubles as Meta's ads tool, so you can boost posts and run paid campaigns from the same place.
- Threads has its own scheduling path rather than full management here; that's covered separately.
Pros and cons
ContentCal
- Clean, approachable content calendar and content hub
- Strong, simple approval workflows
- Good team and client collaboration
- Discontinued on 31 March 2023; no longer sold
- Folded into Adobe Express, with a different shape and focus
- Existing comparisons that still list it are out of date
Meta Business Suite
- Free and official, with the newest formats first
- Direct publishing of posts, Reels, and Stories
- Shared inbox for Facebook, Instagram, and WhatsApp
- Built-in ad management and audience insights
- Only covers Facebook and Instagram
- No evergreen recycling, bulk upload, or advanced reporting
- No real listening, and only Page benchmarking
- Interface can be clunky
ContentCal vs Meta Business Suite: FAQ
- Is ContentCal or Meta Business Suite cheaper?
- Both ContentCal and Meta Business Suite are quoted custom, so you have to ask each one for a price.
- Does ContentCal or Meta Business Suite have a free plan?
- Meta Business Suite has a free plan; ContentCal does not.
- Which is better, ContentCal or Meta Business Suite?
- ContentCal is the stronger pick for most people, while Meta Business Suite is the better fit for small businesses and creators focused only on Facebook and Instagram. We don't score them; the right call comes down to how you post.