Head to head
ContentCal vs Loomly
Last updated 4 June 2026
ContentCal is a historical product. Adobe acquired it and ended the standalone service on March 31, 2023; current buyers should assess Adobe Express Content Scheduler separately.
- From
- Standalone scheduler unavailable
- Free scheduling
- Historical
Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.
- From
- $49a month, billed yearly
- Free scheduling
- No
Bottom line
ContentCal is not a confirmed current scheduling option. Read the availability notice before using historical capabilities in a buying comparison.
Historical or unverified offers are excluded from price comparisons.
Features compared
| Feature | ContentCal | Loomly |
|---|---|---|
| AI captions | Historical | Yes |
| Basic analytics | Historical | Yes |
| Advanced reports | Historical | Yes |
| Bulk upload | Historical | Yes |
| Evergreen recycling | Historical | Partial |
| Team roles | Historical | Yes |
| Approvals | Historical | Yes |
| Link in bio | Historical | No |
Platforms compared
| Network | ContentCal | Loomly |
|---|---|---|
| Historical | Auto | |
| Historical | Auto | |
| X (Twitter) | Historical | Not confirmed |
| Historical | Auto | |
| TikTok | Historical | Auto |
| Historical | Auto | |
| YouTube | Historical | Auto |
| Threads | Historical | Auto |
| Google Business | Historical | Auto |
| Snapchat | Historical | Reminder |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Standalone scheduler unavailable. Historical or unverified offers are excluded from current cost comparisons.
No free plan; 15-day trial.
- Lowest public entry price
- $49 a month, billed yearly
Whole-plan price; it doesn't scale per unit.
ContentCal
Historical plan details only. This standalone scheduler is no longer available.
- Adobe announced the acquisition in December 2021 and subsequently confirmed completion. The standalone ContentCal service ended March 31, 2023.
- No current standalone subscription is available. Adobe Express Content Scheduler is a separate current product; do not assume one-to-one feature parity.
Loomly
Starter
Popular$49 a month billed annually
- Seats
- 3
- Accounts
- 12
- Scheduled posts
- Unlimited
- $65/mo, $49 on annual (25% off)
- 12 social accounts, 3 users, unlimited calendars
- AI Assistant, post generation, and AI replies (capped monthly usage)
- Scheduling, approval workflows, advanced analytics, link shorteners
Beyond
$249 a month billed annually
- Seats
- Unlimited
- Accounts
- 60
- Scheduled posts
- Unlimited
- $332/mo, $249 on annual (25% off)
- 60 social accounts, unlimited users, unlimited calendars
- Everything in Starter, with a larger monthly AI allowance
- Adds custom branding, custom roles and workflows, and calendar 2FA enforcement
Enterprise
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing for 61+ social accounts
- Unlimited users and calendars
- Everything in Beyond, plus priority support and pricing at scale
- Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
- There is no free plan, only a 15-day free trial of the top features, no card required.
- Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
- The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
- Nonprofits get a 50% lifetime discount with documentation.
Pros and cons
ContentCal
- Clean, approachable content calendar and content hub
- Strong, simple approval workflows
- Good team and client collaboration
- Standalone service ended March 31, 2023
- Historical features do not establish Adobe Express feature parity
- No current standalone subscription
Loomly
- Guided post creation with per-network mockups, post ideas, and optimization tips
- Multi-tier approval workflows with private or client-facing comments and version history
- AI for captions, replies, and analytics on every paid plan
- Current directory covers eight direct networks and Snapchat notifications
- Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat
- No free plan and a $65 entry, then a steep jump to $332 for Beyond
- Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
- No evergreen recycling queue and no link-in-bio
- Social listening is capped at a few searches a month
ContentCal vs Loomly: FAQ
- Can I compare ContentCal and Loomly as current schedulers?
- Historical or unverified products are excluded from current price and capability recommendations. Read the availability notice and verify a current subscription before choosing one.