Head to head
Blog2Social vs Iconosquare
Last updated 15 October 2026
Blog2Social schedules social posts from a WordPress plugin or a separate web app, with a calendar and recurring sharing for older content.
- From
- Check current paid pricing
- Free scheduling
- No
Iconosquare combines social publishing with analytics and report delivery. Its current plans separate automated reports on Launch from post-approval workflows and two-year analytics history on Scale.
- From
- Free
- Free scheduling
- Yes
Bottom line
Blog2Social is the pick for WordPress publishers, and it reaches Google Business and Bluesky among others, which Iconosquare doesn't. Iconosquare fits teams evaluating scheduled report delivery better, and it's the only one of the two with a free scheduling plan.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms. Blog2Social adds evergreen recycling that Iconosquare leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Iconosquare has a free scheduling plan; Blog2Social doesn't, though a trial is advertised.
- Blog2Social posts to 15 networks, Iconosquare to 8.
- Only Blog2Social reaches Bluesky, Google Business, Mastodon, and Reddit.
- Blog2Social has evergreen recycling; Iconosquare doesn't.
Features compared
| Feature | Blog2Social | Iconosquare |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Not assessed | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Not assessed | Not assessed |
| Evergreen recycling | Yes | No |
| Team roles | Not assessed | Yes |
| Approvals | Not assessed | Yes |
| Link in bio | Not assessed | No |
Platforms compared
| Network | Blog2Social | Iconosquare |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | No |
| Google Business | Auto | No |
| Mastodon | Auto | No |
| Auto | No | |
| Telegram | Auto | Not assessed |
| Tumblr | Auto | Not assessed |
| Discord | Auto | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- Free entry plan
- Free
Whole-plan price; it doesn't scale per unit.
Blog2Social
Smart (WordPress plugin); Solo (web app)
Current numerical price and currency require confirmation.
- WordPress-plugin paid plans are billed annually; web-app Solo and Team are separate monthly subscriptions.
- X access is a monthly add-on. Video publishing can have a separate annual charge.
Iconosquare
Free
- Seats
- 1
- Accounts
- 2
- Free tier in the current lineup
- Check current profile, user and publication allowances
Starter
Check current price
- One year of analytics history
- Confirm the required profile and user configuration
Launch
Check current price
- Automated reports
- One year of analytics history
Scale
Check current price
- Post-approval workflows
- Two years of analytics history
Custom
Configuration-dependent; check current price
- Confirm the required profiles, users and reporting scope
- The current public lineup is Free, Starter, Launch, Scale and Custom. Excel is an older plan name.
- Launch includes automated reports. Scale includes post-approval workflows and two years of analytics history; Starter and Launch list one year.
- The plan page describes PDF and XLS exports for profile and custom-dashboard reports. Match the required deliverable to the chosen plan.
- Obtain a current quote in the intended currency and billing term with the required profiles and users. Regional prices converted into dollars are not a verified USD tariff.
Pros and cons
Blog2Social
- WordPress scheduling and a standalone web app
- Calendar rescheduling and content recycling
- Plugin and web-app subscriptions are separate
- X and video publishing can require paid add-ons
Iconosquare
- Automated reports on Launch
- Post-approval workflows on Scale
- PDF and XLS report exports described in the current plans
- Two-year analytics history on Scale
- Required review and reporting features can change the eligible tier
- A current matched-currency quote is needed for price comparison
- Trending audio and other Instagram-native finishing need a specific publishing check
Blog2Social vs Iconosquare: FAQ
- Is Blog2Social or Iconosquare cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Blog2Social or Iconosquare have a free plan?
- Blog2Social: Free edition; scheduling paid. Iconosquare: Free plan available. Check the scheduling allowance, separately from any free research or design features.
- Which is better, Blog2Social or Iconosquare?
- Blog2Social is the stronger pick for WordPress publishers, while Iconosquare is the better fit for teams evaluating scheduled report delivery. We don't score them; the right call comes down to how you post.