Is Birdeye or SocialPilot cheaper?

SocialPilot is cheaper to start, from $17 against $299 for Birdeye. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Birdeye or SocialPilot have a free plan?

Neither has a free plan. You get a free trial to test things, then you pay.

Which is better, Birdeye or SocialPilot?

Birdeye is the stronger pick for multi-location brands and franchises focused on reviews and reputation, while SocialPilot is the better fit for agencies and SMBs who want broad coverage and client reporting on a budget. We don't score them; the right call comes down to how you post.

Head to head

Birdeye vs SocialPilot

Last updated 4 June 2026

Birdeye

Birdeye is a reputation and customer-experience platform, reviews, listings, messaging, surveys, with social media management bolted on. It's priced per location, from around $299 a month, and aimed at multi-location brands rather than creators or small teams.

From: $299 per location / mo
Free plan

Visit Birdeye

SocialPilot

SocialPilot is the value pick for agencies and small businesses: ten networks, bulk scheduling, a social inbox, AI, and white-label client reports, at prices well under the big suites. Plans run from $17 a month on annual billing, with extra accounts and users sold cheaply on the side.

From: $17 /mo
Free plan

Visit SocialPilot

Bottom line

Birdeye and SocialPilot both cover the basics; the right one comes down to how you post. Birdeye is the stronger pick for Multi-location brands and franchises focused on reviews and reputation; choose SocialPilot for Agencies and SMBs who want broad coverage and client reporting on a budget.

Features compared

Feature	Birdeye	SocialPilot
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Yes
Bulk upload	Not assessed	Yes
Evergreen recycling	No	Partial
Team roles	Yes	Yes
Approvals	Yes	Yes
Link in bio	Not assessed	No

Platforms compared

Network	Birdeye	SocialPilot
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	No	Auto
Bluesky	No	Auto
Google Business	Auto	Auto

Pricing

Birdeye

Starter

$299 per location / mo

About $299 per location/mo
Core review management and reputation tools
Basic social publishing

Growth

Popular

$349 per location / mo

About $349 per location/mo
Adds Social AI for publishing and replies
Reviews, listings, messaging, and analytics

Dominate

$449 per location / mo

About $449 per location/mo
Adds a dedicated chatbot AI
Full reputation, social, and customer-experience suite

Birdeye is priced per location, starting around $299 (Starter), $349 (Growth), and $449 (Dominate) a month per location. These are starting rates; multi-location and enterprise deals are custom-quoted, and many buyers negotiate.
It's a reputation and customer-experience platform first, reviews, listings, webchat, surveys, and referrals, with social media management as one module. Social AI arrives on Growth.
There's no free plan and no public self-serve checkout; you go through sales.
Prices are USD from current listings; Birdeye doesn't publish a fixed price ladder, so treat these as approximate starting points.

SocialPilot

Essentials

$20 /mo

$17/mo billed annually

Seats: 1
Accounts: 5
Scheduled posts: Unlimited

$20/mo, $17 on annual ($204/yr)
5 social accounts, 1 user, 500 AI credits
Scheduling, content library, analytics

Standard

$40 /mo

$34/mo billed annually

Seats: 3
Accounts: 10
Scheduled posts: Unlimited

$40/mo, $34 on annual ($408/yr)
10 social accounts, 3 users, 1,000 AI credits
Adds bulk scheduling, the social inbox, and team collaboration

Premium

Popular

$100 /mo

$85/mo billed annually

Seats: 6
Accounts: 20
Scheduled posts: Unlimited

$100/mo, $85 on annual ($1,020/yr)
20 social accounts, 6 users, 5,000 AI credits
Adds advanced analytics, client approvals, custom and white-label reports

Ultimate

$200 /mo

$170/mo billed annually

Seats: Unlimited
Accounts: 40
Scheduled posts: Unlimited

$200/mo, $170 on annual ($2,040/yr)
40 social accounts, unlimited users, unlimited AI credits
Advanced security, dedicated account manager, migration support

Enterprise

Custom

Seats: Unlimited
Scheduled posts: Unlimited

Custom pricing, custom accounts, unlimited users
Unlimited AI credits, dedicated account manager
SSO and API access

Flat, quota-bundled plans: each tier bundles social accounts, users, and AI credits. Extra accounts are $4 a month each on every plan, and extra users are $5 a month on Standard and Premium, so the real cost depends on how many of each you add.
There's no free plan, only a 14-day trial, no card required.
Annual billing is a flat 15% off: Essentials works out to $17 a month, Standard $34, Premium $85, Ultimate $170.
AI credits are metered per plan (500, 1,000, 5,000, then unlimited). White-label reports and client approvals start on Premium.
Prices are USD. The live pricing page geo-located to Australia and showed AUD here, so the USD figures were taken from the page's USD view and cross-checked by converting the AUD (for example A$263.50 times about 0.66 lands near the $170 Ultimate annual rate).

Pros and cons

Birdeye

Best-in-class review and reputation management
Social publishing, inbox, and AI in the same platform
Revenue-tied outcome dashboards and listening
Built for multi-location scale
Social is a secondary module, not a dedicated scheduler
Expensive: per-location pricing from ~$299/mo, sales-led only
No free plan or self-serve checkout
Overkill if reputation isn't your priority

SocialPilot

Excellent value: ten networks and agency features well under the big suites
Bulk scheduling, social inbox, and white-label client reports
Cheap extra-account and extra-user add-ons
Clear, flat plans with a flat 15% annual discount
No real evergreen recycling and no visual feed planner
No broad social listening or link-in-bio
AI is metered by credits on the lower plans
Client approvals and white-label start on Premium

Birdeye vs SocialPilot: FAQ

Is Birdeye or SocialPilot cheaper?: SocialPilot is cheaper to start, from $17 against $299 for Birdeye. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Birdeye or SocialPilot have a free plan?: Neither has a free plan. You get a free trial to test things, then you pay.
Which is better, Birdeye or SocialPilot?: Birdeye is the stronger pick for multi-location brands and franchises focused on reviews and reputation, while SocialPilot is the better fit for agencies and SMBs who want broad coverage and client reporting on a budget. We don't score them; the right call comes down to how you post.