Is Birdeye or Later cheaper?

Later is cheaper to start, from $18.75 against $299 for Birdeye. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Birdeye or Later have a free plan?

Later has a free plan; Birdeye does not.

Which is better, Birdeye or Later?

Birdeye is the stronger pick for multi-location brands and franchises focused on reviews and reputation, while Later is the better fit for Instagram-first creators and brands. We don't score them; the right call comes down to how you post.

Head to head

Birdeye vs Later

Last updated 4 June 2026

Birdeye

Birdeye is a reputation and customer-experience platform, reviews, listings, messaging, surveys, with social media management bolted on. It's priced per location, from around $299 a month, and aimed at multi-location brands rather than creators or small teams.

From: $299 per location / mo
Free plan

Visit Birdeye

Later

Later is the visual-first scheduler, built around an Instagram feed planner and a strong Link in Bio, and it sells access in social sets (one profile of each network) rather than per channel. The cheapest paid plan is $25 a month, or $18.75 on annual billing, for one social set and one user.

From: $18.75 per social set / mo
Free plan

Visit Later

Bottom line

Birdeye and Later both cover the basics; the right one comes down to how you post. Birdeye is the stronger pick for Multi-location brands and franchises focused on reviews and reputation; choose Later for Instagram-first creators and brands.

Features compared

Feature	Birdeye	Later
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Yes
Bulk upload	Not assessed	No
Evergreen recycling	No	No
Team roles	Yes	Yes
Approvals	Yes	Yes
Link in bio	Not assessed	Yes

Platforms compared

Network	Birdeye	Later
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	No
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	No	Auto
Google Business	Auto	No
Snapchat	No	Auto

Pricing

Birdeye

Starter

$299 per location / mo

About $299 per location/mo
Core review management and reputation tools
Basic social publishing

Growth

Popular

$349 per location / mo

About $349 per location/mo
Adds Social AI for publishing and replies
Reviews, listings, messaging, and analytics

Dominate

$449 per location / mo

About $449 per location/mo
Adds a dedicated chatbot AI
Full reputation, social, and customer-experience suite

Birdeye is priced per location, starting around $299 (Starter), $349 (Growth), and $449 (Dominate) a month per location. These are starting rates; multi-location and enterprise deals are custom-quoted, and many buyers negotiate.
It's a reputation and customer-experience platform first, reviews, listings, webchat, surveys, and referrals, with social media management as one module. Social AI arrives on Growth.
There's no free plan and no public self-serve checkout; you go through sales.
Prices are USD from current listings; Birdeye doesn't publish a fixed price ladder, so treat these as approximate starting points.

Later

Starter

$25 per social set / mo

$18.75/mo billed annually

Seats: 1
Accounts: 8
Scheduled posts: 30

$25/mo, $18.75 on annual
1 social set (8 profiles, one per network)
1 user, 30 posts per profile / month
Link in Bio, best-time-to-post, AI captions
Capped at one social set; no extra sets, users, or AI credits

Growth

Popular

$50 per social set / mo

$37.5/mo billed annually

Seats: 2
Accounts: 16
Scheduled posts: 180

$50/mo, $37.50 on annual
2 social sets (16 profiles), 2 users
180 posts per profile / month
Social inbox, approvals, and collaboration
Extra social sets $15/mo each ($11.25 on annual)

Scale

$110 per social set / mo

$82.5/mo billed annually

Seats: 4
Accounts: 48
Scheduled posts: Unlimited

$110/mo, $82.50 on annual
6 social sets (48 profiles), 4 users
Unlimited posts
Custom analytics, competitive benchmarking, brand listening
Extra social sets $15/mo each ($11.25 on annual)

Priced per social set. A social set is one profile on each of the eight networks Later supports, so the headline price covers a whole brand across networks rather than a single channel.
Starter is capped at one social set and one user with no add-ons, so its column in the cost table stays flat. Only Growth and Scale let you add social sets, at $15 each per month ($11.25 on annual).
Extra users are $5 a month each on Growth and Scale ($3.75 on annual). Growth's two included sets and Scale's six converge in price once you pass six sets, since both add extra sets at the same $15 rate; above that you pay Scale only for its deeper features.
Annual billing gives three months free (about 25% off): Starter $18.75 vs $25, Growth $37.50 vs $50, Scale $82.50 vs $110 per month.
Later still has a limited free plan (Link in Bio plus a small posting allowance, aimed at creators joining brand campaigns), but it's off the main pricing page, which now leads with a 14-day trial.
Prices are USD list, read off the live pricing page, which bills in USD worldwide. The monthly and annual figures were confirmed by toggling the page's billing switch and cross-checked against current third-party listings.

Pros and cons

Birdeye

Best-in-class review and reputation management
Social publishing, inbox, and AI in the same platform
Revenue-tied outcome dashboards and listening
Built for multi-location scale
Social is a secondary module, not a dedicated scheduler
Expensive: per-location pricing from ~$299/mo, sales-led only
No free plan or self-serve checkout
Overkill if reputation isn't your priority

Later

Strong visual planner and Link in Bio, the features it's known for
Clean, Instagram-first workflow
Auto-publishing across all eight supported networks
Social-set pricing is fair if you run a single brand
No X support since 2025
No reorderable evergreen queue and no CSV bulk upload
Listening and competitor benchmarking are locked to the top Scale plan
Starter caps at one social set, so growing past it pushes you up a plan fast

Birdeye vs Later: FAQ

Is Birdeye or Later cheaper?: Later is cheaper to start, from $18.75 against $299 for Birdeye. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Birdeye or Later have a free plan?: Later has a free plan; Birdeye does not.
Which is better, Birdeye or Later?: Birdeye is the stronger pick for multi-location brands and franchises focused on reviews and reputation, while Later is the better fit for Instagram-first creators and brands. We don't score them; the right call comes down to how you post.