Is Birdeye or Planoly cheaper?

Planoly is cheaper to start, from $14 against $299 for Birdeye. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Birdeye or Planoly have a free plan?

Planoly has a free plan; Birdeye does not.

Which is better, Birdeye or Planoly?

Birdeye is the stronger pick for multi-location brands and franchises focused on reviews and reputation, while Planoly is the better fit for Instagram-led creators who plan their grid visually. We don't score them; the right call comes down to how you post.

Head to head

Birdeye vs Planoly

Last updated 4 June 2026

Birdeye

Birdeye is a reputation and customer-experience platform, reviews, listings, messaging, surveys, with social media management bolted on. It's priced per location, from around $299 a month, and aimed at multi-location brands rather than creators or small teams.

From: $299 per location / mo
Free plan

Visit Birdeye

Planoly

Planoly grew up as an Instagram feed planner and still leads with the visual side: drag posts around a grid preview until the profile looks right, then schedule them, with a link-in-bio page that can sell digital products. It publishes to eight networks and prices in flat plans from a free mobile tier to $47 a month.

From: $14 /mo
Free plan

Visit Planoly

Bottom line

Birdeye and Planoly both cover the basics; the right one comes down to how you post. Birdeye is the stronger pick for Multi-location brands and franchises focused on reviews and reputation; choose Planoly for Instagram-led creators who plan their grid visually.

Features compared

Feature	Birdeye	Planoly
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	No
Bulk upload	Not assessed	Not assessed
Evergreen recycling	No	No
Team roles	Yes	Yes
Approvals	Yes	Not assessed
Link in bio	Not assessed	Yes

Platforms compared

Network	Birdeye	Planoly
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	No	Auto
Google Business	Auto	No

Pricing

Birdeye

Starter

$299 per location / mo

About $299 per location/mo
Core review management and reputation tools
Basic social publishing

Growth

Popular

$349 per location / mo

About $349 per location/mo
Adds Social AI for publishing and replies
Reviews, listings, messaging, and analytics

Dominate

$449 per location / mo

About $449 per location/mo
Adds a dedicated chatbot AI
Full reputation, social, and customer-experience suite

Birdeye is priced per location, starting around $299 (Starter), $349 (Growth), and $449 (Dominate) a month per location. These are starting rates; multi-location and enterprise deals are custom-quoted, and many buyers negotiate.
It's a reputation and customer-experience platform first, reviews, listings, webchat, surveys, and referrals, with social media management as one module. Social AI arrives on Growth.
There's no free plan and no public self-serve checkout; you go through sales.
Prices are USD from current listings; Birdeye doesn't publish a fixed price ladder, so treat these as approximate starting points.

Planoly

Free

Seats: 1
Accounts: 1
Scheduled posts: 10

1 social set, 1 user (mobile app)
10 uploads a month
Visual planner and link-in-bio

Starter

$16 /mo

$14/mo billed annually

Seats: 1
Accounts: 1
Scheduled posts: Unlimited

$16/mo, $14 on annual
1 social set, 1 user, unlimited uploads
Free link in bio; upgrade to Growth to add sets or users

Growth

Popular

$28 /mo

$24/mo billed annually

Seats: 2
Accounts: 2
Scheduled posts: Unlimited

$28/mo, $24 on annual
2 social sets, 2 users, unlimited uploads
Extra social set $10/mo, extra user $5/mo

Pro

$55 /mo

$47/mo billed annually

Seats: 6
Accounts: 6
Scheduled posts: Unlimited

$55/mo, $47 on annual
6 social sets, 6 users, unlimited uploads
Extra social set $8/mo, extra user $3/mo

Flat, quota-bundled plans: each tier bundles a number of social sets and users. A social set is one account per network (Instagram, TikTok, Pinterest, and so on), so one set covers your presence across the networks you connect.
Starter has no add-ons (you upgrade to grow). Growth and Pro let you buy extra sets ($10 then $8 a month) and extra users ($5 then $3 a month).
There's a free mobile plan (1 social set, 10 uploads a month).
Annual billing is up to 15% cheaper. Annual rates were read off the live pricing page; the Pro monthly figure is derived from the page's stated annual discount.
Prices are USD, read off the live pricing page.

Pros and cons

Birdeye

Best-in-class review and reputation management
Social publishing, inbox, and AI in the same platform
Revenue-tied outcome dashboards and listening
Built for multi-location scale
Social is a secondary module, not a dedicated scheduler
Expensive: per-location pricing from ~$299/mo, sales-led only
No free plan or self-serve checkout
Overkill if reputation isn't your priority

Planoly

Best-known Instagram feed/grid visual planner
Link-in-bio page that can sell digital products
Schedules to eight networks with AI captions and auto-responses
Free mobile plan and clear, cheap add-ons
Analytics are moderate, with no custom reports
No evergreen recycling or broad listening
No Bluesky or Google Business
Starter can't add sets or users without upgrading

Birdeye vs Planoly: FAQ

Is Birdeye or Planoly cheaper?: Planoly is cheaper to start, from $14 against $299 for Birdeye. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Birdeye or Planoly have a free plan?: Planoly has a free plan; Birdeye does not.
Which is better, Birdeye or Planoly?: Birdeye is the stronger pick for multi-location brands and franchises focused on reviews and reputation, while Planoly is the better fit for Instagram-led creators who plan their grid visually. We don't score them; the right call comes down to how you post.