Head to head
Birdeye vs OneUp
Last updated 4 June 2026
Birdeye is a reputation and customer-experience platform, reviews, listings, messaging, surveys, with social media management bolted on. It's priced per location, from around $299 a month, and aimed at multi-location brands rather than creators or small teams.
- From
- $299 per location / mo
- Free plan
OneUp is a no-nonsense scheduler with an unusually wide network list and genuine automation: post recycling, RSS auto-posting, and auto-crossposting. It's priced by how many accounts you connect, from $25 a month, and skips the engagement and reporting depth of the bigger suites.
- From
- $25 per month
- Free plan
Bottom line
OneUp is the pick for power users publishing to many networks at once, and it's the cheaper start, from $25 per month. Birdeye fits multi-location brands and franchises focused on reviews and reputation better, and it adds social listening and social inbox that OneUp leaves out.
OneUp starts cheaper, $25 per month against $299 per location / mo for Birdeye. They bill on different units, so the real gap depends on how much you run. Birdeye brings social listening that OneUp skips, while OneUp has evergreen recycling Birdeye doesn't.
Key differences
Where the two actually diverge, before the full tables.
- OneUp starts at $25 per month, Birdeye at $299 per location / mo.
- Birdeye posts to 8 networks, OneUp to 12.
- Only OneUp reaches Threads, Bluesky, Reddit, and Snapchat.
- Birdeye has social listening; OneUp doesn't.
- Birdeye has social inbox; OneUp doesn't.
- OneUp has evergreen recycling; Birdeye doesn't.
Features compared
| Feature | Birdeye | OneUp |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | No | Yes |
| Team roles | Yes | Yes |
| Approvals | Yes | Not assessed |
| Link in bio | Not assessed | Not assessed |
Platforms compared
| Network | Birdeye | OneUp |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | Auto | Auto |
| No | Auto | |
| Snapchat | No | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Birdeye
Starter
- About $299 per location/mo
- Core review management and reputation tools
- Basic social publishing
Growth
Popular- About $349 per location/mo
- Adds Social AI for publishing and replies
- Reviews, listings, messaging, and analytics
Dominate
- About $449 per location/mo
- Adds a dedicated chatbot AI
- Full reputation, social, and customer-experience suite
- Birdeye is priced per location, starting around $299 (Starter), $349 (Growth), and $449 (Dominate) a month per location. These are starting rates; multi-location and enterprise deals are custom-quoted, and many buyers negotiate.
- It's a reputation and customer-experience platform first, reviews, listings, webchat, surveys, and referrals, with social media management as one module. Social AI arrives on Growth.
- There's no free plan and no public self-serve checkout; you go through sales.
- Prices are USD from current listings; Birdeye doesn't publish a fixed price ladder, so treat these as approximate starting points.
OneUp
Starter
- Accounts
- 5
- Scheduled posts
- Unlimited
- $25/mo, 5 social accounts
- 1 cross-posting workflow
- Scheduling, recycling, AI captions, RSS auto-posting
Intermediate
- Accounts
- 15
- Scheduled posts
- Unlimited
- $60/mo, 15 social accounts
- 3 cross-posting workflows
Growth
Popular- Accounts
- 30
- Scheduled posts
- Unlimited
- $120/mo, 30 social accounts
- 5 cross-posting workflows
Business
- Accounts
- 80
- Scheduled posts
- Unlimited
- $300/mo, 80 social accounts (extra at $1/mo each)
- 8 cross-posting workflows
Enterprise
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- From $1,000/mo
- Everything in Business, plus SOC 2 and ISO 27001
- Priced by how many social accounts you connect: the plan steps up with the band you land in, 5, 15, 30, then 80 accounts. On Business you can add extra accounts at $1 a month each.
- Every connected destination counts as one account, including Facebook profiles, pages, and groups, Instagram, LinkedIn profiles and pages, X, YouTube, Threads, Reddit, Bluesky, Snapchat, TikTok, Pinterest, Discord servers, and Google Business locations.
- There's no free plan, but a 7-day trial with nothing due upfront.
- Annual billing may carry a discount; the live page shows monthly rates.
- Prices are USD, read off the live pricing page.
Pros and cons
Birdeye
- Best-in-class review and reputation management
- Social publishing, inbox, and AI in the same platform
- Revenue-tied outcome dashboards and listening
- Built for multi-location scale
- Social is a secondary module, not a dedicated scheduler
- Expensive: per-location pricing from ~$299/mo, sales-led only
- No free plan or self-serve checkout
- Overkill if reputation isn't your priority
OneUp
- Very wide network list, including Reddit, Snapchat, and Discord
- Strong automation: recycling, RSS, and auto-crossposting
- Account-based pricing with cheap add-on accounts
- AI captions, first comment, and X threads
- No engagement inbox and only basic analytics
- No listening or visual feed planner
- No free plan
- Higher tiers get pricey for many accounts
Birdeye vs OneUp: FAQ
- Is Birdeye or OneUp cheaper?
- OneUp is cheaper to start, from $25 against $299 for Birdeye. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Birdeye or OneUp have a free plan?
- Neither has a free plan. You get a free trial to test things, then you pay.
- Which is better, Birdeye or OneUp?
- Birdeye is the stronger pick for multi-location brands and franchises focused on reviews and reputation, while OneUp is the better fit for power users publishing to many networks at once. We don't score them; the right call comes down to how you post.