Head to head
Birdeye vs Metricool
Last updated 13 October 2026
Birdeye combines location-based reputation, listings and social management. Its current Social offering includes AI-assisted publishing and engagement, while pricing is quoted for the products and locations deployed.
- From
- Quoteon request
- Free scheduling
- No
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
Bottom line
Birdeye is the pick for multi-location brands managing reviews, listings and social. Metricool fits analytics-led marketers who want organic and paid in one report better, and it's the only one of the two with a free scheduling plan.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms. Metricool adds ad management that Birdeye leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Metricool has a free scheduling plan; Birdeye doesn't.
- Birdeye posts to 6 networks, Metricool to 10.
- Only Metricool reaches Threads and Bluesky.
- Metricool has ad management; Birdeye doesn't.
Features compared
| Feature | Birdeye | Metricool |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | No | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Not assessed | Yes |
Platforms compared
| Network | Birdeye | Metricool |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Not confirmed | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Not confirmed | Auto | |
| YouTube | Auto | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | Auto | Auto |
| Twitch | Not assessed | No |
| WordPress | Not assessed | No |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Birdeye
Custom quote
- Quote based on deployed products and locations
- Confirm Social, reporting, AI and integration entitlements in the proposal
- The current official pricing page is quote-based and does not publish a fixed dollar ladder. Older $299/$349/$449 estimates are not verified current prices.
- Pricing depends on products deployed at locations; the current page says it is not based on seat counts.
- Confirm billing term, currency, location count, social accounts and AI/API entitlements with sales.
Metricool
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Pros and cons
Birdeye
- Location-based reputation and social workflows
- Publishing and engagement with configurable AI review
- Social reporting and official API/MCP documentation
- Corporate brand rules with location-level configuration
- No fixed price ladder on the current official pricing page
- Product and location scope must be established in the quote
- Engagement actions differ by social network
- Some network and advanced reporting claims need a product-specific demonstration
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Birdeye vs Metricool: FAQ
- Is Birdeye or Metricool cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Birdeye or Metricool have a free plan?
- Metricool has a free plan; Birdeye does not.
- Which is better, Birdeye or Metricool?
- Birdeye is the stronger pick for multi-location brands managing reviews, listings and social, while Metricool is the better fit for analytics-led marketers who want organic and paid in one report. We don't score them; the right call comes down to how you post.