Head to head
Beplan vs Metricool
Last updated 15 October 2026
Beplan
Creator-focused visual scheduler combining a calendar, Kanban planning, media library and per-network previews.
- From
- Free
- Free scheduling
- Yes
Metricool
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
Bottom line
Beplan is the pick for creators planning content visually. Metricool fits analytics-led marketers who want organic and paid in one report better.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Features compared
| Feature | Beplan | Metricool |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Not assessed | Partial |
| Team roles | Partial | Yes |
| Approvals | Partial | Yes |
| Link in bio | Not assessed | Yes |
Platforms compared
| Network | Beplan | Metricool |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Not assessed | Auto |
| Twitch | Not assessed | No |
| WordPress | Not assessed | No |
| Discord | Auto | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Beplan
Free
Free
- Accounts
- 10
- Scheduled posts
- 30
- 1 social set; 30 scheduled/published posts per month; 100 drafts
Starter
$15/month displayed; dollar currency unconfirmed
- Accounts
- 10
- Scheduled posts
- Unlimited
- 1 social set: one account on each of 10 platforms
- Paid allowance is separate from the free plan.
- One social set means one account on each of ten networks. Collaboration and approvals cost an extra $10/month on paid plans.
- Team collaboration/approvals is a separate $10/month add-on with unlimited users.
- Growth $30 (2 social sets); Studio $60 (5 sets).
- The checked vendor pages show a dollar symbol without an explicit currency code. Paid comparison amounts remain unverified.
- Entry annual bill: $150.
Metricool
Free
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$25a month
$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$67a month
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Pros and cons
Beplan
- Quick-Fill posting slots and visual planning; Growth adds diagnostic analytics and long-video-to-shorts tools.
- Team collaboration and approvals add $10/month.
- A social set permits one account per platform.
- The dollar currency needs confirmation.
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Beplan vs Metricool: FAQ
- Is Beplan or Metricool cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Beplan or Metricool have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Beplan or Metricool?
- Beplan is the stronger pick for creators planning content visually, while Metricool is the better fit for analytics-led marketers who want organic and paid in one report. We don't score them; the right call comes down to how you post.