Head to head
Beplan vs Later
Last updated 15 October 2026
Creator-focused visual scheduler combining a calendar, Kanban planning, media library and per-network previews.
- From
- Free
- Free scheduling
- Yes
Later prices scheduling in social sets: Starter is $25 monthly or $18.75 per month billed yearly for one set and one user. A separate limited Free plan exists. Growth adds collaboration; Story publishing and outside feedback have specific account and format limits.
- From
- Free
- Free scheduling
- Yes
Bottom line
Beplan is the pick for creators planning content visually, and it adds a posting queue that Later leaves out. Later fits Instagram-first creators and brands better.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms. Beplan adds a posting queue that Later leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Beplan posts to 10 networks, Later to 8.
- Only Beplan reaches X (Twitter).
- Beplan has a posting queue; Later doesn't.
Features compared
| Feature | Beplan | Later |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Not assessed | No |
| Evergreen recycling | Not assessed | No |
| Team roles | Partial | Yes |
| Approvals | Partial | Yes |
| Link in bio | Not assessed | Yes |
Platforms compared
| Network | Beplan | Later |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | No |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Not assessed |
| Snapchat | Not assessed | Auto |
| Discord | Auto | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- Free entry plan
- Free
Whole-plan price; it doesn't scale per unit.
Free plan available.
- 1 social set · StarterTypical
- $25/mo~$19/mo annual
Lowest priced plan at each shown workload. Check the plan's included features before choosing it.
Beplan
Free
- Accounts
- 10
- Scheduled posts
- 30
- 1 social set; 30 scheduled/published posts per month; 100 drafts
Starter
$15/month displayed; dollar currency unconfirmed
- Accounts
- 10
- Scheduled posts
- Unlimited
- 1 social set: one account on each of 10 platforms
- Paid allowance is separate from the free plan.
- One social set means one account on each of ten networks. Collaboration and approvals cost an extra $10/month on paid plans.
- Team collaboration/approvals is a separate $10/month add-on with unlimited users.
- Growth $30 (2 social sets); Studio $60 (5 sets).
- The checked vendor pages show a dollar symbol without an explicit currency code. Paid comparison amounts remain unverified.
- Entry annual bill: $150.
Later
Starter
$18.75 per social set a month billed annually
- Seats
- 1
- Accounts
- 8
- Scheduled posts
- 30
- $25/mo, $18.75 on annual
- 1 social set (8 profiles, one per network)
- 1 user, 30 posts per profile / month
- Link in Bio, best-time-to-post, AI captions
- Capped at one social set; no extra sets, users, or AI credits
Growth
Popular$37.50 per social set a month billed annually
- Seats
- 2
- Accounts
- 16
- Scheduled posts
- 180
- $50/mo, $37.50 on annual
- 2 social sets (16 profiles), 2 users
- 180 posts per profile / month
- Social inbox, approvals, and collaboration
- Extra social sets $15/mo each ($11.25 on annual)
Scale
$82.50 per social set a month billed annually
- Seats
- 4
- Accounts
- 48
- Scheduled posts
- Unlimited
- $110/mo, $82.50 on annual
- 6 social sets (48 profiles), 4 users
- Unlimited posts
- Custom analytics, competitive benchmarking, brand listening
- Extra social sets $15/mo each ($11.25 on annual)
- Priced per social set. A social set is one profile on each of the eight networks Later supports, so the headline price covers a whole brand across networks rather than a single channel.
- Starter is capped at one social set and one user with no add-ons, so its column in the cost table stays flat. Only Growth and Scale let you add social sets, at $15 each per month ($11.25 on annual).
- Extra users are $5 a month each on Growth and Scale ($3.75 on annual). Growth's two included sets and Scale's six converge in price once you pass six sets, since both add extra sets at the same $15 rate; above that you pay Scale only for its deeper features.
- Annual billing gives three months free (about 25% off): Starter $18.75 vs $25, Growth $37.50 vs $50, Scale $82.50 vs $110 per month.
- Free is documented separately with limited scheduling and a two-week past/future calendar window. The reviewed plan guide does not state its numerical post allowance.
- The live USD pricing page shows 25% off annual billing (three months free). The help guide mentions four months free, so the live priced tariff is used here. Legacy and promotional plan inclusions may differ.
- Starter AI add-ons are inconsistent across official pages: the priced tariff says unavailable while the help guide says they may be available. Check the subscription screen for an existing account.
What it really costs
Monthly cost by social set count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance, with the 1-social set row marked as a realistic setup.
| social sets | Starter | Growth | Scale |
|---|---|---|---|
| 1Typical | $25/mo | $50/mo | $110/mo |
| 3 | Exceeds plan capacity | $65/mo | $110/mo |
| 5 | Exceeds plan capacity | $95/mo | $110/mo |
| 10 | Exceeds plan capacity | $170/mo | $170/mo |
| 25 | Exceeds plan capacity | $395/mo | $395/mo |
| 50 | Exceeds plan capacity | $770/mo | $770/mo |
Monthly billing. Volume discounts lower the per-social set rate at higher counts. Annual billing takes about 3 months off.
Pros and cons
Beplan
- Quick-Fill posting slots and visual planning; Growth adds diagnostic analytics and long-video-to-shorts tools.
- Team collaboration and approvals add $10/month.
- A social set permits one account per platform.
- The dollar currency needs confirmation.
Later
- Strong visual planner and Link in Bio, the features it's known for
- Clean, Instagram-first workflow
- Auto-publishing across all eight supported networks
- Social-set pricing is fair if you run a single brand
- No X support since 2025
- No reorderable evergreen queue and no CSV bulk upload
- Listening and competitor benchmarking are locked to the top Scale plan
- Starter caps at one social set, so growing past it pushes you up a plan fast
Beplan vs Later: FAQ
- Is Beplan or Later cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Beplan or Later have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Beplan or Later?
- Beplan is the stronger pick for creators planning content visually, while Later is the better fit for Instagram-first creators and brands. We don't score them; the right call comes down to how you post.