Head to head
Airtable vs Sendible for Agencies
Last updated 4 June 2026
vs
Airtable isn't a social media scheduler. It's a flexible database that a lot of social teams use as their content calendar and planning hub, mapping campaigns, drafting copy, and routing approvals, then hand off to a real scheduler to actually publish.
- From
- $20 per editor / mo
- Free plan
Sendible for Agencies is the same Sendible, pitched at the people it was really built for. Its agency tiers add white-label dashboards, Client Connect onboarding, per-client dashboards, and approval rounds, with white labelling sold as a paid add-on on Advanced and Enterprise.
- From
- $170 /mo
- Free plan
Bottom line
Airtable and Sendible for Agencies both cover the basics; the right one comes down to how you post. Airtable is the stronger pick for Teams that want a custom content calendar and planning hub; choose Sendible for Agencies for Agencies wanting white-label dashboards and client onboarding.
Features compared
| Feature | Airtable | Sendible for Agencies |
|---|---|---|
| AI captions | Partial | Not assessed |
| Basic analytics | No | Not assessed |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Not assessed | Yes |
| Team roles | Yes | Yes |
| Approvals | Partial | Yes |
| Link in bio | Not assessed | Not assessed |
Platforms compared
| Network | Airtable | Sendible for Agencies |
|---|---|---|
| No | Auto | |
| No | Auto | |
| X (Twitter) | No | Auto |
| No | Auto | |
| TikTok | No | Auto |
| YouTube | No | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | No | Auto |
| WordPress | No | Auto |
Pricing
Airtable
Free
Free
- Seats
- 5
- Up to 5 editors, 1,000 records per base
- 100 automation runs a month, Interface Designer
- Enough to build a basic content calendar
Team
$24 per editor / mo
$20/mo billed annually
- $24 per editor/mo, $20 on annual
- 50,000 records per base, 25,000 automation runs a month
- Custom workflows and richer permissions
Business
Popular$54 per editor / mo
$45/mo billed annually
- $54 per editor/mo, $45 on annual
- 125,000 records per base, 100,000 automation runs a month
- Unlimited API calls, advanced admin
Enterprise Scale
Custom
- Custom pricing, 500,000+ records per base
- Enterprise admin, security, and support
- Airtable is a flexible database and spreadsheet platform priced per editor (seat), not a social media scheduler. Teams use it to build content calendars, plan and approve posts, and track campaigns.
- It does not publish to social networks on its own. To actually post, you connect it to a scheduler or wire up automations through Make, Zapier, or scripts.
- Per-editor billing is the main cost: Team is $20 and Business $45 per editor a month on annual billing; viewers, commenters, and form submitters are free. The Free plan allows up to 5 editors.
- Add-ons include client portals (priced per guest) and extra AI credits.
- Prices are USD, read off Airtable's pricing page. It's included here because many social teams plan in Airtable, not because it publishes.
Sendible for Agencies
Scale
Popular$199 /mo
$170/mo billed annually
- Seats
- 7
- Accounts
- 49
- Scheduled posts
- Unlimited
- $199/mo, $170 on annual
- 7 users, 49 social profiles
- Custom and automated reports, content library, campaigns, 1:1 onboarding
Advanced
$299 /mo
$255/mo billed annually
- Seats
- 20
- Accounts
- 100
- Scheduled posts
- Unlimited
- $299/mo, $255 on annual
- 20 users, 100 social profiles
- Advanced permissions, live report sharing, white-label add-on (from $315/mo)
Enterprise
$750 /mo
$638/mo billed annually
- Seats
- 80
- Accounts
- 400
- Scheduled posts
- Unlimited
- $750/mo, $638 on annual; 80 users, 400 profiles
- Optional SSO, dedicated success, white label (from $790/mo)
- This is the same product as Sendible, reviewed in full separately; this entry highlights the agency-oriented tiers (Scale, Advanced, Enterprise) and the white-label add-on.
- Sendible bundles users and profiles per plan and lets you add a user-plus-profile bundle without upgrading. White labelling is a paid add-on on Advanced and Enterprise (from $315 and $790 a month with it).
- Agency-specific strengths are Client Connect onboarding (clients don't need admin access), per-client dashboards, and approval rounds.
- Prices are USD; the full lineup including the cheaper Creator and Traction plans is in the main Sendible review.
Pros and cons
Airtable
- Endlessly flexible content calendar and planning database
- Strong collaboration, statuses, and approval-style workflows
- Free for up to 5 editors, with free viewers and commenters
- Full API and automations to connect to publishing tools
- Not a scheduler: no native publishing to any network
- Posting requires Make, Zapier, or custom builds
- No social analytics, inbox, or listening
- Per-editor pricing climbs for larger teams
Sendible for Agencies
- Client Connect onboarding without sharing admin access
- White-label dashboards and client reports (add-on)
- Approval rounds and per-client dashboards
- Smart Queue recycling and monitoring included
- Same product as Sendible, just the higher tiers
- White label costs extra on top of the plan
- Pinterest faded; no Instagram DMs in the inbox
- Some features have been sunset over the years
Airtable vs Sendible for Agencies: FAQ
- Is Airtable or Sendible for Agencies cheaper?
- Airtable is cheaper to start, from $20 against $170 for Sendible for Agencies. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Airtable or Sendible for Agencies have a free plan?
- Airtable has a free plan; Sendible for Agencies does not, though it offers a 14-day trial.
- Which is better, Airtable or Sendible for Agencies?
- Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while Sendible for Agencies is the better fit for agencies wanting white-label dashboards and client onboarding. We don't score them; the right call comes down to how you post.