Head to head
Airtable vs Postr
Last updated 4 June 2026
Airtable isn't a social media scheduler. It's a flexible database that a lot of social teams use as their content calendar and planning hub, mapping campaigns, drafting copy, and routing approvals, then hand off to a real scheduler to actually publish.
- From
- $20 per editor / mo
- Free plan
Postr is a cheap, AI-first scheduler aimed at creators. It posts to six networks, leans on unlimited AI content generation, and keeps things simple, with no analytics, inbox, or team features to speak of.
- From
- $6 /mo
- Free plan
Bottom line
Airtable is the pick for teams that want a custom content calendar and planning hub, and it's the only one of the two with a free plan. Postr fits solo creators who want AI content plus simple scheduling better, and it's the cheaper start, from $6 a month.
Postr starts cheaper, $6 a month against $20 per editor / mo for Airtable. They bill on different units, so the real gap depends on how much you run.
Key differences
Where the two actually diverge, before the full tables.
- Airtable has a free plan; Postr doesn't, though it offers a 7-day trial.
- Postr starts at $6 a month, Airtable at $20 per editor / mo.
- Airtable posts to 0 networks, Postr to 6.
- Only Postr reaches Instagram, X (Twitter), TikTok, YouTube, Threads, and Bluesky.
- Airtable has team roles; Postr doesn't.
Features compared
| Feature | Airtable | Postr |
|---|---|---|
| AI captions | Partial | Yes |
| Basic analytics | No | No |
| Advanced reports | Not assessed | Not assessed |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Not assessed | No |
| Team roles | Yes | No |
| Approvals | Partial | Not assessed |
| Link in bio | Not assessed | Not assessed |
Platforms compared
| Network | Airtable | Postr |
|---|---|---|
| No | Auto | |
| X (Twitter) | No | Auto |
| TikTok | No | Auto |
| YouTube | No | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Airtable
Free
- Seats
- 5
- Up to 5 editors, 1,000 records per base
- 100 automation runs a month, Interface Designer
- Enough to build a basic content calendar
Team
$20/mo billed annually
- $24 per editor/mo, $20 on annual
- 50,000 records per base, 25,000 automation runs a month
- Custom workflows and richer permissions
Business
Popular$45/mo billed annually
- $54 per editor/mo, $45 on annual
- 125,000 records per base, 100,000 automation runs a month
- Unlimited API calls, advanced admin
Enterprise Scale
- Custom pricing, 500,000+ records per base
- Enterprise admin, security, and support
- Airtable is a flexible database and spreadsheet platform priced per editor (seat), not a social media scheduler. Teams use it to build content calendars, plan and approve posts, and track campaigns.
- It does not publish to social networks on its own. To actually post, you connect it to a scheduler or wire up automations through Make, Zapier, or scripts.
- Per-editor billing is the main cost: Team is $20 and Business $45 per editor a month on annual billing; viewers, commenters, and form submitters are free. The Free plan allows up to 5 editors.
- Add-ons include client portals (priced per guest) and extra AI credits.
- Prices are USD, read off Airtable's pricing page. It's included here because many social teams plan in Airtable, not because it publishes.
What it really costs
Airtable charges per seat, so the headline price is for one. Here is the monthly cost as you connect more, with the 3-seat row marked as a realistic setup.
| seats | Team | Business |
|---|---|---|
| 1 | $24/mo | $54/mo |
| 3Typical | $72/mo | $162/mo |
| 5 | $120/mo | $270/mo |
| 10 | $240/mo | $540/mo |
| 25 | $600/mo | $1350/mo |
| 50 | $1200/mo | $2700/mo |
Monthly billing.
Postr
Basic
$6/mo billed annually
- Accounts
- 5
- Scheduled posts
- 50
- $6/mo on annual ($72/yr), about $10 monthly
- 5 connected accounts, 50 posts a month
- Unlimited AI content generation, basic AI models, current-month scheduling
Pro
Popular$12/mo billed annually
- Accounts
- 15
- Scheduled posts
- Unlimited
- $12/mo on annual ($144/yr), about $20 monthly
- 15 connected accounts, unlimited posts and scheduling
- Advanced AI models, X threads, larger uploads
Max
$21/mo billed annually
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $21/mo on annual ($252/yr), about $35 monthly
- Unlimited connected accounts, unlimited bulk uploads
- 500MB uploads, for power users
- Three simple flat plans. Annual billing is 40% off, so the headline $6 / $12 / $21 are the annual per-month rates; monthly billing is higher (the monthly figures here are derived from the stated 40% discount).
- There's no free plan, only a 7-day trial.
- Postr is creator-focused: unlimited AI content generation is on every plan, but it skips analytics and an inbox.
- Prices are USD, read off the live pricing page.
Pros and cons
Airtable
- Endlessly flexible content calendar and planning database
- Strong collaboration, statuses, and approval-style workflows
- Free for up to 5 editors, with free viewers and commenters
- Full API and automations to connect to publishing tools
- Not a scheduler: no native publishing to any network
- Posting requires Make, Zapier, or custom builds
- No social analytics, inbox, or listening
- Per-editor pricing climbs for larger teams
Postr
- Unlimited AI content generation on every plan
- Cheap, with simple flat pricing
- Covers the core creator networks, with X threads
- Mobile app and bulk uploads
- No analytics, inbox, or team features
- No Facebook, LinkedIn, or Pinterest
- No free plan
- Young product with little public history
Airtable vs Postr: FAQ
- Is Airtable or Postr cheaper?
- Postr is cheaper to start, from $6 against $20 for Airtable. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Airtable or Postr have a free plan?
- Airtable has a free plan; Postr does not, though it offers a 7-day trial.
- Which is better, Airtable or Postr?
- Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while Postr is the better fit for solo creators who want AI content plus simple scheduling. We don't score them; the right call comes down to how you post.