Head to head

Airtable vs Postr

vs

Airtable isn't a social media scheduler. It's a flexible database that a lot of social teams use as their content calendar and planning hub, mapping campaigns, drafting copy, and routing approvals, then hand off to a real scheduler to actually publish.

From
$20 per editor / mo
Free plan

Postr is a cheap, AI-first scheduler aimed at creators. It posts to six networks, leans on unlimited AI content generation, and keeps things simple, with no analytics, inbox, or team features to speak of.

From
$6 /mo
Free plan

Bottom line

Airtable and Postr both cover the basics; the right one comes down to how you post. Airtable is the stronger pick for Teams that want a custom content calendar and planning hub; choose Postr for Solo creators who want AI content plus simple scheduling.

Features compared

FeatureAirtablePostr
AI captionsPartialYes
Basic analyticsNoNo
Advanced reportsNot assessedNot assessed
Bulk uploadNot assessedYes
Evergreen recyclingNot assessedNo
Team rolesYesNo
ApprovalsPartialNot assessed
Link in bioNot assessedNot assessed

Platforms compared

NetworkAirtablePostr
InstagramNoAuto
X (Twitter)NoAuto
TikTokNoAuto
YouTubeNoAuto
ThreadsNoAuto
BlueskyNoAuto

Pricing

Airtable

Free

Free
Seats
5
  • Up to 5 editors, 1,000 records per base
  • 100 automation runs a month, Interface Designer
  • Enough to build a basic content calendar

Team

$24 per editor / mo

$20/mo billed annually

  • $24 per editor/mo, $20 on annual
  • 50,000 records per base, 25,000 automation runs a month
  • Custom workflows and richer permissions

Business

Popular
$54 per editor / mo

$45/mo billed annually

  • $54 per editor/mo, $45 on annual
  • 125,000 records per base, 100,000 automation runs a month
  • Unlimited API calls, advanced admin

Enterprise Scale

Custom
  • Custom pricing, 500,000+ records per base
  • Enterprise admin, security, and support
  • Airtable is a flexible database and spreadsheet platform priced per editor (seat), not a social media scheduler. Teams use it to build content calendars, plan and approve posts, and track campaigns.
  • It does not publish to social networks on its own. To actually post, you connect it to a scheduler or wire up automations through Make, Zapier, or scripts.
  • Per-editor billing is the main cost: Team is $20 and Business $45 per editor a month on annual billing; viewers, commenters, and form submitters are free. The Free plan allows up to 5 editors.
  • Add-ons include client portals (priced per guest) and extra AI credits.
  • Prices are USD, read off Airtable's pricing page. It's included here because many social teams plan in Airtable, not because it publishes.

Postr

Basic

$10 /mo

$6/mo billed annually

Accounts
5
Scheduled posts
50
  • $6/mo on annual ($72/yr), about $10 monthly
  • 5 connected accounts, 50 posts a month
  • Unlimited AI content generation, basic AI models, current-month scheduling

Pro

Popular
$20 /mo

$12/mo billed annually

Accounts
15
Scheduled posts
Unlimited
  • $12/mo on annual ($144/yr), about $20 monthly
  • 15 connected accounts, unlimited posts and scheduling
  • Advanced AI models, X threads, larger uploads

Max

$35 /mo

$21/mo billed annually

Accounts
Unlimited
Scheduled posts
Unlimited
  • $21/mo on annual ($252/yr), about $35 monthly
  • Unlimited connected accounts, unlimited bulk uploads
  • 500MB uploads, for power users
  • Three simple flat plans. Annual billing is 40% off, so the headline $6 / $12 / $21 are the annual per-month rates; monthly billing is higher (the monthly figures here are derived from the stated 40% discount).
  • There's no free plan, only a 7-day trial.
  • Postr is creator-focused: unlimited AI content generation is on every plan, but it skips analytics and an inbox.
  • Prices are USD, read off the live pricing page.

Pros and cons

Airtable

  • Endlessly flexible content calendar and planning database
  • Strong collaboration, statuses, and approval-style workflows
  • Free for up to 5 editors, with free viewers and commenters
  • Full API and automations to connect to publishing tools
  • Not a scheduler: no native publishing to any network
  • Posting requires Make, Zapier, or custom builds
  • No social analytics, inbox, or listening
  • Per-editor pricing climbs for larger teams

Postr

  • Unlimited AI content generation on every plan
  • Cheap, with simple flat pricing
  • Covers the core creator networks, with X threads
  • Mobile app and bulk uploads
  • No analytics, inbox, or team features
  • No Facebook, LinkedIn, or Pinterest
  • No free plan
  • Young product with little public history

Airtable vs Postr: FAQ

Is Airtable or Postr cheaper?
Postr is cheaper to start, from $6 against $20 for Airtable. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Airtable or Postr have a free plan?
Airtable has a free plan; Postr does not, though it offers a 7-day trial.
Which is better, Airtable or Postr?
Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while Postr is the better fit for solo creators who want AI content plus simple scheduling. We don't score them; the right call comes down to how you post.