Head to head
Airtable vs Sendcove (formerly Postr)
Last updated 15 October 2026
Airtable is a configurable content-planning database. It can publish to Facebook Pages through a built-in automation, while broader social scheduling typically needs a connected publishing service.
- From
- Free
- Free scheduling
- Yes
Sendcove is the social scheduler formerly called Postr. Its official App Store release notes confirm the rename, and the listing names Minner Labs LLC as the developer and seller. The current website, support route and terms describe the service to evaluate; account permissions, trial conversion and cancellation behavior still need account-specific checks.
- From
- Pricing currency requires confirmation
- Free scheduling
- No
Bottom line
Sendcove (formerly Postr) is the pick for existing Postr users checking the current Sendcove identity and billing details, and it reaches X (Twitter) and Instagram among others, which Airtable doesn't. Airtable fits teams that want a custom content calendar and planning hub better, and it's the only one of the two with a free scheduling plan.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- Airtable has a free scheduling plan; Sendcove (formerly Postr) doesn't, though it offers a 7-day trial.
- Airtable posts to 1 networks, Sendcove (formerly Postr) to 6.
- Only Airtable reaches Facebook.
- Only Sendcove (formerly Postr) reaches Instagram, X (Twitter), TikTok, YouTube, Threads, and Bluesky.
Features compared
| Feature | Airtable | Sendcove (formerly Postr) |
|---|---|---|
| AI captions | Partial | Yes |
| Basic analytics | No | Partial |
| Advanced reports | Not assessed | Not assessed |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Not assessed | Partial |
| Team roles | Yes | Not confirmed |
| Approvals | Partial | Not confirmed |
| Link in bio | Not assessed | Not assessed |
Platforms compared
| Network | Airtable | Sendcove (formerly Postr) |
|---|---|---|
| No | Auto | |
| Auto | No | |
| X (Twitter) | No | Auto |
| TikTok | No | Auto |
| YouTube | No | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- 1 seat · Team
- $24/mo~$20/mo annual
- 3 seats · TeamTypical
- $72/mo~$60/mo annual
Lowest priced plan at each shown workload. Check the plan's included features before choosing it.
No free plan; 7-day trial.
Pricing currency requires confirmation
Airtable
Free
- Seats
- 5
- Up to 5 editors, 1,000 records per base
- 100 automation runs a month, Interface Designer
- Enough to build a basic content calendar
Team
$20 per billable collaborator a month billed annually
- $24 per billable collaborator/month, $20 on annual
- 50,000 records per base, 25,000 automation runs a month
- Custom workflows and richer permissions
Business
Popular$45 per billable collaborator a month billed annually
- $54 per billable collaborator/month, $45 on annual
- 125,000 records per base, 100,000 automation runs a month
- Unlimited API calls, advanced admin
Enterprise Scale
- Custom pricing and contracted record capacity
- Enterprise admin, security, and support
- Airtable is a workflow/database platform rather than a purpose-built cross-network scheduler. Billable roles depend on plan.
- A built-in Facebook Pages automation can publish text, links and attachments. Other social workflows can use Hootsuite, Make, Zapier or custom integrations.
- Team costs $24 per billable collaborator/month monthly or $20 annually and bills Commenters as well as Editors/Creators/Owners. Self-serve Business is $54 monthly or $45 annually and bills Editor-or-higher roles; read-only users are free.
- Add-ons include client portals (priced per guest) and extra AI credits.
- Prices are USD. Automation quotas apply per workspace, and failed trigger runs count. Free does not include the Run a script action.
What it really costs
Monthly cost by seat count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance, with the 3-seat row marked as a realistic setup.
| seats | Team | Business |
|---|---|---|
| 1 | $24/mo | $54/mo |
| 3Typical | $72/mo | $162/mo |
| 5 | $120/mo | $270/mo |
| 10 | $240/mo | $540/mo |
| 25 | $600/mo | $1,350/mo |
| 50 | $1,200/mo | $2,700/mo |
Monthly billing.
Sendcove (formerly Postr)
Basic
$72 annually; currency unconfirmed
- Accounts
- 5
- Scheduled posts
- 50
- $72/year displayed; currency unconfirmed
- 5 accounts, 50 posts/month; scheduling within current month
- Basic AI models; 50MB uploads
Pro
$144 annually; currency unconfirmed
- Accounts
- 15
- Scheduled posts
- Unlimited
- $144/year displayed; currency unconfirmed
- 15 accounts; unlimited posts and scheduling
- Advanced AI models, X threads, 100MB uploads
Max
$252 annually; currency unconfirmed
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $252/year displayed; currency unconfirmed
- Unlimited connected accounts and bulk uploads
- 500MB upload limit
- The annual display lists Basic at $72, Pro at $144 and Max at $252, shown as $6, $12 and $21 monthly equivalents. These are annual commitments, not verified month-to-month tariffs.
- The displayed dollar symbol does not establish currency. Confirm currency, tax and the complete renewal amount at checkout.
- A seven-day trial is advertised. Card requirements and automatic paid conversion are unresolved by the public trial headline.
- Current terms describe recurring advance billing, cancellation through account settings at period end, and no refunds for partial subscription periods.
- The current site advertises analytics and evergreen recycling. Their plan-level inclusions and behavior require confirmation.
Pros and cons
Airtable
- Custom content calendar, records and asset fields
- Configurable collaboration and approval-style workflows
- Free plan for up to five Editor-or-higher collaborators
- Built-in Facebook Pages action, REST API and official MCP
- Cross-network publishing requires additional integration work
- No native unified social inbox or social analytics suite
- Automation allowances and API limits apply
- Team Commenters are billable
Sendcove (formerly Postr)
- Current site exposes annual plan totals and a seven-day trial headline
- Published terms explain period-end cancellation and partial-period refund treatment
- A current support contact route is available
- The current site advertises analytics and evergreen recycling
- Current monthly tariffs and displayed-dollar currency need confirmation
- Trial card requirements and automatic paid conversion remain unresolved
- Live permissions, exports and cancellation behavior need account-specific checks
Airtable vs Sendcove (formerly Postr): FAQ
- Is Airtable or Sendcove (formerly Postr) cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Airtable or Sendcove (formerly Postr) have a free plan?
- Airtable has a free plan; Sendcove (formerly Postr) does not, though it offers a 7-day trial.
- Which is better, Airtable or Sendcove (formerly Postr)?
- Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while Sendcove (formerly Postr) is the better fit for existing Postr users checking the current Sendcove identity and billing details. We don't score them; the right call comes down to how you post.