Head to head
Airtable vs Postr
Last updated 4 June 2026
Airtable isn't a social media scheduler. It's a flexible database that a lot of social teams use as their content calendar and planning hub, mapping campaigns, drafting copy, and routing approvals, then hand off to a real scheduler to actually publish.
- From
- $20 per editor / mo
- Free plan
Postr is a cheap, AI-first scheduler aimed at creators. It posts to six networks, leans on unlimited AI content generation, and keeps things simple, with no analytics, inbox, or team features to speak of.
- From
- $6 /mo
- Free plan
Bottom line
Airtable and Postr both cover the basics; the right one comes down to how you post. Airtable is the stronger pick for Teams that want a custom content calendar and planning hub; choose Postr for Solo creators who want AI content plus simple scheduling.
Features compared
| Feature | Airtable | Postr |
|---|---|---|
| AI captions | Partial | Yes |
| Basic analytics | No | No |
| Advanced reports | Not assessed | Not assessed |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Not assessed | No |
| Team roles | Yes | No |
| Approvals | Partial | Not assessed |
| Link in bio | Not assessed | Not assessed |
Platforms compared
| Network | Airtable | Postr |
|---|---|---|
| No | Auto | |
| X (Twitter) | No | Auto |
| TikTok | No | Auto |
| YouTube | No | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
Pricing
Airtable
Free
- Seats
- 5
- Up to 5 editors, 1,000 records per base
- 100 automation runs a month, Interface Designer
- Enough to build a basic content calendar
Team
$20/mo billed annually
- $24 per editor/mo, $20 on annual
- 50,000 records per base, 25,000 automation runs a month
- Custom workflows and richer permissions
Business
Popular$45/mo billed annually
- $54 per editor/mo, $45 on annual
- 125,000 records per base, 100,000 automation runs a month
- Unlimited API calls, advanced admin
Enterprise Scale
- Custom pricing, 500,000+ records per base
- Enterprise admin, security, and support
- Airtable is a flexible database and spreadsheet platform priced per editor (seat), not a social media scheduler. Teams use it to build content calendars, plan and approve posts, and track campaigns.
- It does not publish to social networks on its own. To actually post, you connect it to a scheduler or wire up automations through Make, Zapier, or scripts.
- Per-editor billing is the main cost: Team is $20 and Business $45 per editor a month on annual billing; viewers, commenters, and form submitters are free. The Free plan allows up to 5 editors.
- Add-ons include client portals (priced per guest) and extra AI credits.
- Prices are USD, read off Airtable's pricing page. It's included here because many social teams plan in Airtable, not because it publishes.
Postr
Basic
$6/mo billed annually
- Accounts
- 5
- Scheduled posts
- 50
- $6/mo on annual ($72/yr), about $10 monthly
- 5 connected accounts, 50 posts a month
- Unlimited AI content generation, basic AI models, current-month scheduling
Pro
Popular$12/mo billed annually
- Accounts
- 15
- Scheduled posts
- Unlimited
- $12/mo on annual ($144/yr), about $20 monthly
- 15 connected accounts, unlimited posts and scheduling
- Advanced AI models, X threads, larger uploads
Max
$21/mo billed annually
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $21/mo on annual ($252/yr), about $35 monthly
- Unlimited connected accounts, unlimited bulk uploads
- 500MB uploads, for power users
- Three simple flat plans. Annual billing is 40% off, so the headline $6 / $12 / $21 are the annual per-month rates; monthly billing is higher (the monthly figures here are derived from the stated 40% discount).
- There's no free plan, only a 7-day trial.
- Postr is creator-focused: unlimited AI content generation is on every plan, but it skips analytics and an inbox.
- Prices are USD, read off the live pricing page.
Pros and cons
Airtable
- Endlessly flexible content calendar and planning database
- Strong collaboration, statuses, and approval-style workflows
- Free for up to 5 editors, with free viewers and commenters
- Full API and automations to connect to publishing tools
- Not a scheduler: no native publishing to any network
- Posting requires Make, Zapier, or custom builds
- No social analytics, inbox, or listening
- Per-editor pricing climbs for larger teams
Postr
- Unlimited AI content generation on every plan
- Cheap, with simple flat pricing
- Covers the core creator networks, with X threads
- Mobile app and bulk uploads
- No analytics, inbox, or team features
- No Facebook, LinkedIn, or Pinterest
- No free plan
- Young product with little public history
Airtable vs Postr: FAQ
- Is Airtable or Postr cheaper?
- Postr is cheaper to start, from $6 against $20 for Airtable. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Airtable or Postr have a free plan?
- Airtable has a free plan; Postr does not, though it offers a 7-day trial.
- Which is better, Airtable or Postr?
- Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while Postr is the better fit for solo creators who want AI content plus simple scheduling. We don't score them; the right call comes down to how you post.