Head to head
Airtable vs Pallyy
Last updated 4 June 2026
Airtable isn't a social media scheduler. It's a flexible database that a lot of social teams use as their content calendar and planning hub, mapping campaigns, drafting copy, and routing approvals, then hand off to a real scheduler to actually publish.
- From
- $20 per editor / mo
- Free plan
Pallyy is an affordable, well-designed scheduler that people reach for mainly for its Instagram grid planner, social inbox, and bio link. It publishes to nine networks and prices in flat plans from $15 a month, with social sets and users added cheaply.
- From
- $11 /mo
- Free plan
Bottom line
Airtable is the pick for teams that want a custom content calendar and planning hub, and it's the only one of the two with a free plan. Pallyy fits creators and freelancers who want an affordable, polished planner better, and it's the cheaper start, from $11 a month.
Pallyy starts cheaper, $11 a month against $20 per editor / mo for Airtable. They bill on different units, so the real gap depends on how much you run. Pallyy adds social inbox that Airtable leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Airtable has a free plan; Pallyy doesn't, though it offers a 14-day trial.
- Pallyy starts at $11 a month, Airtable at $20 per editor / mo.
- Airtable posts to 0 networks, Pallyy to 9.
- Only Pallyy reaches Instagram, Facebook, X (Twitter), LinkedIn, TikTok, Pinterest, YouTube, Threads, and Google Business.
- Pallyy has social inbox; Airtable doesn't.
- Pallyy has basic analytics; Airtable doesn't.
Features compared
| Feature | Airtable | Pallyy |
|---|---|---|
| AI captions | Partial | Yes |
| Basic analytics | No | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Not assessed | Yes |
| Team roles | Yes | Yes |
| Approvals | Partial | Yes |
| Link in bio | Not assessed | Yes |
Platforms compared
| Network | Airtable | Pallyy |
|---|---|---|
| No | Auto | |
| No | Auto | |
| X (Twitter) | No | Auto |
| No | Auto | |
| TikTok | No | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Google Business | No | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Airtable
Free
- Seats
- 5
- Up to 5 editors, 1,000 records per base
- 100 automation runs a month, Interface Designer
- Enough to build a basic content calendar
Team
$20/mo billed annually
- $24 per editor/mo, $20 on annual
- 50,000 records per base, 25,000 automation runs a month
- Custom workflows and richer permissions
Business
Popular$45/mo billed annually
- $54 per editor/mo, $45 on annual
- 125,000 records per base, 100,000 automation runs a month
- Unlimited API calls, advanced admin
Enterprise Scale
- Custom pricing, 500,000+ records per base
- Enterprise admin, security, and support
- Airtable is a flexible database and spreadsheet platform priced per editor (seat), not a social media scheduler. Teams use it to build content calendars, plan and approve posts, and track campaigns.
- It does not publish to social networks on its own. To actually post, you connect it to a scheduler or wire up automations through Make, Zapier, or scripts.
- Per-editor billing is the main cost: Team is $20 and Business $45 per editor a month on annual billing; viewers, commenters, and form submitters are free. The Free plan allows up to 5 editors.
- Add-ons include client portals (priced per guest) and extra AI credits.
- Prices are USD, read off Airtable's pricing page. It's included here because many social teams plan in Airtable, not because it publishes.
What it really costs
Airtable charges per seat, so the headline price is for one. Here is the monthly cost as you connect more, with the 3-seat row marked as a realistic setup.
| seats | Team | Business |
|---|---|---|
| 1 | $24/mo | $54/mo |
| 3Typical | $72/mo | $162/mo |
| 5 | $120/mo | $270/mo |
| 10 | $240/mo | $540/mo |
| 25 | $600/mo | $1350/mo |
| 50 | $1200/mo | $2700/mo |
Monthly billing.
Pallyy
Starter
$11/mo billed annually
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- 20
- $15/mo, 1 social set (max 2 social accounts), 1 user
- 20 posts a month, basic analytics
- Extra social sets $10/mo each
Pro
Popular$19/mo billed annually
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- Unlimited
- $25/mo, 1 social set (max 10 social accounts), 1 user
- Unlimited posts, social inbox, content queue, approvals, advanced analytics
- Extra social sets $10/mo each
Agency
$74/mo billed annually
- Seats
- 3
- Accounts
- 10
- Scheduled posts
- Unlimited
- $99/mo, 10 social sets, 3 users
- Adds custom reporting and tiered user access
- Extra social sets and users $10/mo each
Scale
$149/mo billed annually
- Seats
- 10
- Accounts
- 30
- Scheduled posts
- Unlimited
- $199/mo, 30 social sets, 10 users
- Highest storage and the full feature set
- Flat, quota-bundled plans: each tier bundles social sets and users. A social set holds up to 2 social accounts on Starter and up to 10 from Pro up. Extra social sets and users are $10 a month each.
- There's no free plan (Pallyy dropped its old free tier); the way in is a 14-day trial.
- Annual billing saves up to 25%; the annual per-month figures here are derived from that stated discount.
- Prices are USD, read off the live pricing page.
Pros and cons
Airtable
- Endlessly flexible content calendar and planning database
- Strong collaboration, statuses, and approval-style workflows
- Free for up to 5 editors, with free viewers and commenters
- Full API and automations to connect to publishing tools
- Not a scheduler: no native publishing to any network
- Posting requires Make, Zapier, or custom builds
- No social analytics, inbox, or listening
- Per-editor pricing climbs for larger teams
Pallyy
- Strong Instagram grid planner in a clean, easy interface
- Social inbox, approvals, recycling, and a bio link included
- Cheap, flat pricing with $10 social-set and user add-ons
- Nine networks supported
- No social listening or competitor tracking
- Reporting is light until the Agency plan
- No free plan
- Aimed at solos and small teams, not enterprise
Airtable vs Pallyy: FAQ
- Is Airtable or Pallyy cheaper?
- Pallyy is cheaper to start, from $11 against $20 for Airtable. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Airtable or Pallyy have a free plan?
- Airtable has a free plan; Pallyy does not, though it offers a 14-day trial.
- Which is better, Airtable or Pallyy?
- Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while Pallyy is the better fit for creators and freelancers who want an affordable, polished planner. We don't score them; the right call comes down to how you post.