Head to head
Airtable vs MavSocial
Last updated 4 June 2026
Airtable is a configurable content-planning database. It can publish to Facebook Pages through a built-in automation, while broader social scheduling typically needs a connected publishing service.
- From
- Free
- Free scheduling
- Yes
MavSocial combines digital asset management with campaign scheduling, evergreen queues and engagement. Official pages also advertise listening, sentiment and competitor analysis. Confirm the exact networks and plan entitlements needed.
- From
- $24a month, billed yearly
- Free scheduling
- No
Bottom line
Airtable is the pick for teams that want a custom content calendar and planning hub, and it's the only one of the two with a free scheduling plan. MavSocial fits teams that want strong digital asset management built into the scheduler better, and it reaches Instagram and X (Twitter) among others, which Airtable doesn't.
Airtable has a free plan and paid plans from $20 per billable collaborator a month, billed yearly, and MavSocial starts at $24 a month, billed yearly. They bill on different units, so the real gap depends on how much you run. MavSocial adds a social inbox that Airtable leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Airtable has a free scheduling plan; MavSocial doesn't, though it offers a 14-day trial.
- Paid plans start at $20 per billable collaborator a month, billed yearly on Airtable and $24 a month, billed yearly on MavSocial.
- Airtable posts to 1 networks, MavSocial to 6.
- Only MavSocial reaches Instagram, X (Twitter), LinkedIn, YouTube, and Google Business.
- MavSocial has a social inbox; Airtable doesn't.
- MavSocial has basic analytics; Airtable doesn't.
Features compared
| Feature | Airtable | MavSocial |
|---|---|---|
| AI captions | Partial | Not assessed |
| Basic analytics | No | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Not assessed | Yes |
| Team roles | Yes | Yes |
| Approvals | Partial | Yes |
| Link in bio | Not assessed | No |
Platforms compared
| Network | Airtable | MavSocial |
|---|---|---|
| No | Auto | |
| Auto | Auto | |
| X (Twitter) | No | Auto |
| No | Auto | |
| TikTok | No | Not confirmed |
| No | Not confirmed | |
| YouTube | No | Auto |
| Google Business | No | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- 1 seat · Team
- $24/mo~$20/mo annual
- 3 seats · TeamTypical
- $72/mo~$60/mo annual
Lowest priced plan at each shown workload. Check the plan's included features before choosing it.
No free plan; 14-day trial.
- Lowest public entry price
- $24 a month, billed yearly
Whole-plan price; it doesn't scale per unit.
Airtable
Free
- Seats
- 5
- Up to 5 editors, 1,000 records per base
- 100 automation runs a month, Interface Designer
- Enough to build a basic content calendar
Team
$20 per billable collaborator a month billed annually
- $24 per billable collaborator/month, $20 on annual
- 50,000 records per base, 25,000 automation runs a month
- Custom workflows and richer permissions
Business
Popular$45 per billable collaborator a month billed annually
- $54 per billable collaborator/month, $45 on annual
- 125,000 records per base, 100,000 automation runs a month
- Unlimited API calls, advanced admin
Enterprise Scale
- Custom pricing and contracted record capacity
- Enterprise admin, security, and support
- Airtable is a workflow/database platform rather than a purpose-built cross-network scheduler. Billable roles depend on plan.
- A built-in Facebook Pages automation can publish text, links and attachments. Other social workflows can use Hootsuite, Make, Zapier or custom integrations.
- Team costs $24 per billable collaborator/month monthly or $20 annually and bills Commenters as well as Editors/Creators/Owners. Self-serve Business is $54 monthly or $45 annually and bills Editor-or-higher roles; read-only users are free.
- Add-ons include client portals (priced per guest) and extra AI credits.
- Prices are USD. Automation quotas apply per workspace, and failed trigger runs count. Free does not include the Run a script action.
What it really costs
Monthly cost by seat count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance, with the 3-seat row marked as a realistic setup.
| seats | Team | Business |
|---|---|---|
| 1 | $24/mo | $54/mo |
| 3Typical | $72/mo | $162/mo |
| 5 | $120/mo | $270/mo |
| 10 | $240/mo | $540/mo |
| 25 | $600/mo | $1,350/mo |
| 50 | $1,200/mo | $2,700/mo |
Monthly billing.
MavSocial
Advanced
$24 a month billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $29/mo, $24 on annual
- 1 user, 10 social profiles
- Publishing, social inbox, reporting, digital asset management
Pro
Popular$65 a month billed annually
- Seats
- 3
- Accounts
- 30
- Scheduled posts
- Unlimited
- $78/mo, $65 on annual
- 3 users, 30 social profiles
- Adds team collaboration and campaign planning
Business
$208 a month billed annually
- Seats
- 5
- Accounts
- 40
- Scheduled posts
- Unlimited
- $249/mo, $208 on annual
- 5 users, 40 social profiles
- Adds team and permission management and approval workflows
- Extra profiles $6-$7/mo, extra users $20-$24/mo
Enterprise
$333 a month billed annually
- Seats
- Not confirmed
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- From $399/mo, $333 on annual
- Fully customizable users and profiles
- Dedicated support
- Flat, quota-bundled plans: each tier bundles users and social profiles. On Business you can add extras, at about $6-$7 a month per profile and $20-$24 a month per user.
- There's no free plan, only a 14-day trial, no card required.
- Annual billing saves roughly two months: Advanced works out to $24 a month, Pro $65, Business $208, Enterprise from $333.
- MavSocial's distinctive feature is its digital asset management, with a built-in stock photo library; its weak spot is the network list.
- USD tariffs are published on the official pricing page; confirm the required plan entitlements.
Pros and cons
Airtable
- Custom content calendar, records and asset fields
- Configurable collaboration and approval-style workflows
- Free plan for up to five Editor-or-higher collaborators
- Built-in Facebook Pages action, REST API and official MCP
- Cross-network publishing requires additional integration work
- No native unified social inbox or social analytics suite
- Automation allowances and API limits apply
- Team Commenters are billable
MavSocial
- Strong digital asset management with a built-in stock library
- Social inbox, campaign reporting, and approval workflows
- Flat, reasonable pricing with add-ons on Business
- 24/7 support advertised across plans
- Exact listening, competitor and inbox entitlements need confirmation
- Network coverage should be demonstrated for the intended workflow
- Business approval and permission requirements can raise the eligible tier
Airtable vs MavSocial: FAQ
- Is Airtable or MavSocial cheaper?
- Airtable has a free entry plan. MavSocial starts at $24 a month, billed yearly. The plans may cover different workloads, so check the required accounts and features.
- Does Airtable or MavSocial have a free plan?
- Airtable has a free plan; MavSocial does not, though it offers a 14-day trial.
- Which is better, Airtable or MavSocial?
- Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while MavSocial is the better fit for teams that want strong digital asset management built into the scheduler. We don't score them; the right call comes down to how you post.