Head to head
Airtable vs MavSocial
Last updated 4 June 2026
Airtable isn't a social media scheduler. It's a flexible database that a lot of social teams use as their content calendar and planning hub, mapping campaigns, drafting copy, and routing approvals, then hand off to a real scheduler to actually publish.
- From
- $20 per editor / mo
- Free plan
MavSocial pairs scheduling with unusually strong digital asset management, including a built-in stock photo library, plus a social inbox and approval workflows. The catch is the network list: it covers the big names but skips TikTok and Pinterest.
- From
- $24 /mo
- Free plan
Bottom line
Airtable is the pick for teams that want a custom content calendar and planning hub, and it's the only one of the two with a free plan. MavSocial fits teams that want strong digital asset management built into the scheduler better, and it reaches Facebook and Instagram among others, which Airtable doesn't.
Airtable starts cheaper, $20 per editor / mo against $24 a month for MavSocial. They bill on different units, so the real gap depends on how much you run. MavSocial adds social inbox that Airtable leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Airtable has a free plan; MavSocial doesn't, though it offers a 14-day trial.
- Airtable starts at $20 per editor / mo, MavSocial at $24 a month.
- Airtable posts to 0 networks, MavSocial to 6.
- Only MavSocial reaches Instagram, Facebook, X (Twitter), LinkedIn, YouTube, and Google Business.
- MavSocial has social inbox; Airtable doesn't.
- MavSocial has basic analytics; Airtable doesn't.
Features compared
| Feature | Airtable | MavSocial |
|---|---|---|
| AI captions | Partial | Not assessed |
| Basic analytics | No | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Not assessed | No |
| Team roles | Yes | Yes |
| Approvals | Partial | Yes |
| Link in bio | Not assessed | No |
Platforms compared
| Network | Airtable | MavSocial |
|---|---|---|
| No | Auto | |
| No | Auto | |
| X (Twitter) | No | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Google Business | No | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Airtable
Free
- Seats
- 5
- Up to 5 editors, 1,000 records per base
- 100 automation runs a month, Interface Designer
- Enough to build a basic content calendar
Team
$20/mo billed annually
- $24 per editor/mo, $20 on annual
- 50,000 records per base, 25,000 automation runs a month
- Custom workflows and richer permissions
Business
Popular$45/mo billed annually
- $54 per editor/mo, $45 on annual
- 125,000 records per base, 100,000 automation runs a month
- Unlimited API calls, advanced admin
Enterprise Scale
- Custom pricing, 500,000+ records per base
- Enterprise admin, security, and support
- Airtable is a flexible database and spreadsheet platform priced per editor (seat), not a social media scheduler. Teams use it to build content calendars, plan and approve posts, and track campaigns.
- It does not publish to social networks on its own. To actually post, you connect it to a scheduler or wire up automations through Make, Zapier, or scripts.
- Per-editor billing is the main cost: Team is $20 and Business $45 per editor a month on annual billing; viewers, commenters, and form submitters are free. The Free plan allows up to 5 editors.
- Add-ons include client portals (priced per guest) and extra AI credits.
- Prices are USD, read off Airtable's pricing page. It's included here because many social teams plan in Airtable, not because it publishes.
What it really costs
Airtable charges per seat, so the headline price is for one. Here is the monthly cost as you connect more, with the 3-seat row marked as a realistic setup.
| seats | Team | Business |
|---|---|---|
| 1 | $24/mo | $54/mo |
| 3Typical | $72/mo | $162/mo |
| 5 | $120/mo | $270/mo |
| 10 | $240/mo | $540/mo |
| 25 | $600/mo | $1350/mo |
| 50 | $1200/mo | $2700/mo |
Monthly billing.
MavSocial
Advanced
$24/mo billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $29/mo, $24 on annual
- 1 user, 10 social profiles
- Publishing, social inbox, reporting, digital asset management
Pro
Popular$65/mo billed annually
- Seats
- 3
- Accounts
- 30
- Scheduled posts
- Unlimited
- $78/mo, $65 on annual
- 3 users, 30 social profiles
- Adds team collaboration and campaign planning
Business
$208/mo billed annually
- Seats
- 5
- Accounts
- 40
- Scheduled posts
- Unlimited
- $249/mo, $208 on annual
- 5 users, 40 social profiles
- Adds team and permission management and approval workflows
- Extra profiles $6-$7/mo, extra users $20-$24/mo
Enterprise
$333/mo billed annually
- Scheduled posts
- Unlimited
- From $399/mo, $333 on annual
- Fully customizable users and profiles
- Dedicated support
- Flat, quota-bundled plans: each tier bundles users and social profiles. On Business you can add extras, at about $6-$7 a month per profile and $20-$24 a month per user.
- There's no free plan, only a 14-day trial, no card required.
- Annual billing saves roughly two months: Advanced works out to $24 a month, Pro $65, Business $208, Enterprise from $333.
- MavSocial's distinctive feature is its digital asset management, with a built-in stock photo library; its weak spot is the network list.
- Prices are USD, read off the live pricing page and cross-checked against current third-party listings.
Pros and cons
Airtable
- Endlessly flexible content calendar and planning database
- Strong collaboration, statuses, and approval-style workflows
- Free for up to 5 editors, with free viewers and commenters
- Full API and automations to connect to publishing tools
- Not a scheduler: no native publishing to any network
- Posting requires Make, Zapier, or custom builds
- No social analytics, inbox, or listening
- Per-editor pricing climbs for larger teams
MavSocial
- Strong digital asset management with a built-in stock library
- Social inbox, campaign reporting, and approval workflows
- Flat, reasonable pricing with add-ons on Business
- 24/7 support advertised across plans
- No TikTok or Pinterest, a serious coverage gap
- No evergreen recycling, link-in-bio, or broad listening
- Approval workflows and permissions are Business-only
- Network list is short next to its rivals
Airtable vs MavSocial: FAQ
- Is Airtable or MavSocial cheaper?
- Airtable is cheaper to start, from $20 against $24 for MavSocial. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Airtable or MavSocial have a free plan?
- Airtable has a free plan; MavSocial does not, though it offers a 14-day trial.
- Which is better, Airtable or MavSocial?
- Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while MavSocial is the better fit for teams that want strong digital asset management built into the scheduler. We don't score them; the right call comes down to how you post.