Head to head
Airtable vs HeyOrca
Last updated 4 June 2026
Airtable is a configurable content-planning database. It can publish to Facebook Pages through a built-in automation, while broader social scheduling typically needs a connected publishing service.
- From
- Free
- Free scheduling
- Yes
HeyOrca organizes client work into separate calendars with ten profiles and unlimited users on paid plans. Different calendars can use different plans; Basic offers reporting, inbox and listening as add-ons while Pro bundles them.
- From
- Free
- Free scheduling
- Yes
Bottom line
Airtable is the pick for teams that want a custom content calendar and planning hub. HeyOrca fits agencies whose service revolves around client calendars better, and it reaches Instagram and X (Twitter) among others, which Airtable doesn't.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms. HeyOrca adds social listening and a social inbox that Airtable leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Airtable posts to 1 networks, HeyOrca to 9.
- Only HeyOrca reaches Instagram, X (Twitter), LinkedIn, TikTok, Pinterest, YouTube, Threads, and Google Business.
- HeyOrca has social listening; Airtable doesn't.
- HeyOrca has a social inbox; Airtable doesn't.
- HeyOrca has basic analytics; Airtable doesn't.
Features compared
| Feature | Airtable | HeyOrca |
|---|---|---|
| AI captions | Partial | Yes |
| Basic analytics | No | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Not assessed | Not assessed |
| Evergreen recycling | Not assessed | Not confirmed |
| Team roles | Yes | Yes |
| Approvals | Partial | Yes |
| Link in bio | Not assessed | Yes |
Platforms compared
| Network | Airtable | HeyOrca |
|---|---|---|
| No | Auto | |
| Auto | Auto | |
| X (Twitter) | No | Reminder |
| No | Auto | |
| TikTok | No | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Google Business | No | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- 1 seat · Team
- $24/mo~$20/mo annual
- 3 seats · TeamTypical
- $72/mo~$60/mo annual
Lowest priced plan at each shown workload. Check the plan's included features before choosing it.
Airtable
Free
- Seats
- 5
- Up to 5 editors, 1,000 records per base
- 100 automation runs a month, Interface Designer
- Enough to build a basic content calendar
Team
$20 per billable collaborator a month billed annually
- $24 per billable collaborator/month, $20 on annual
- 50,000 records per base, 25,000 automation runs a month
- Custom workflows and richer permissions
Business
Popular$45 per billable collaborator a month billed annually
- $54 per billable collaborator/month, $45 on annual
- 125,000 records per base, 100,000 automation runs a month
- Unlimited API calls, advanced admin
Enterprise Scale
- Custom pricing and contracted record capacity
- Enterprise admin, security, and support
- Airtable is a workflow/database platform rather than a purpose-built cross-network scheduler. Billable roles depend on plan.
- A built-in Facebook Pages automation can publish text, links and attachments. Other social workflows can use Hootsuite, Make, Zapier or custom integrations.
- Team costs $24 per billable collaborator/month monthly or $20 annually and bills Commenters as well as Editors/Creators/Owners. Self-serve Business is $54 monthly or $45 annually and bills Editor-or-higher roles; read-only users are free.
- Add-ons include client portals (priced per guest) and extra AI credits.
- Prices are USD. Automation quotas apply per workspace, and failed trigger runs count. Free does not include the Run a script action.
What it really costs
Monthly cost by seat count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance, with the 3-seat row marked as a realistic setup.
| seats | Team | Business |
|---|---|---|
| 1 | $24/mo | $54/mo |
| 3Typical | $72/mo | $162/mo |
| 5 | $120/mo | $270/mo |
| 10 | $240/mo | $540/mo |
| 25 | $600/mo | $1,350/mo |
| 50 | $1,200/mo | $2,700/mo |
Monthly billing.
HeyOrca
Free
- Seats
- 1
- Accounts
- 2
- Scheduled posts
- 15
- 1 calendar, 2 social accounts, 1 user
- 15 scheduled posts a month
- Inspo library, Instagram bio link, AI tools, mobile app
Basic
- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- Unlimited
- USD59 per calendar/month before applicable discounts
- Ten profiles and unlimited users per paid calendar
- Standard approval workflow; reporting, inbox and listening are optional paid add-ons
Pro
Popular- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- Unlimited
- USD149 per calendar/month before applicable discounts
- Ten profiles and unlimited users per paid calendar
- Reporting, inbox and listening included; custom approval workflows
Agency
- Seats
- Not confirmed
- Accounts
- Not confirmed
- Scheduled posts
- Not confirmed
- Custom plan for a larger roster
- Confirm users, profiles, onboarding and support in the quote
- Choose a calendar or workspace for each brand. Paid calendars include ten social profiles and unlimited users.
- Free, Basic and Pro can be mixed within an account; configure each client around the service it buys.
- Current Basic and Pro cards display USD59 and USD149 per calendar/month. Volume and annual discounts are advertised, but a marginal-band calculation is not established. Confirm the complete mixed-roster bill.
- Basic supports paid Reporting, Social Inbox and Social Listening add-ons; Pro includes these services.
- Free lists two profiles, one user and fifteen monthly posts, with a fourteen-day Pro trial.
Pros and cons
Airtable
- Custom content calendar, records and asset fields
- Configurable collaboration and approval-style workflows
- Free plan for up to five Editor-or-higher collaborators
- Built-in Facebook Pages action, REST API and official MCP
- Cross-network publishing requires additional integration work
- No native unified social inbox or social analytics suite
- Automation allowances and API limits apply
- Team Commenters are billable
HeyOrca
- Separate client calendars and shared-link review
- Ten profiles and unlimited users on paid calendars
- Different plan configurations can coexist in one account
- Basic add-ons allow narrower service configurations
- Reporting, inbox and listening add to Basic costs
- Paid calendars are separate billing units
- Custom approval workflows require Pro
- A mixed-roster bill needs plan, add-on and discount checks
- X direct publishing and reports ended; manual notification workflow only
Airtable vs HeyOrca: FAQ
- Is Airtable or HeyOrca cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Airtable or HeyOrca have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Airtable or HeyOrca?
- Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while HeyOrca is the better fit for agencies whose service revolves around client calendars. We don't score them; the right call comes down to how you post.