Is Airtable or HeyOrca cheaper?

Airtable is cheaper to start, from $20 against $59 for HeyOrca. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Airtable or HeyOrca have a free plan?

Both have a free plan, so you can try either one before paying.

Which is better, Airtable or HeyOrca?

Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while HeyOrca is the better fit for agencies that want a calendar and approval flow per client. We don't score them; the right call comes down to how you post.

Head to head

Airtable vs HeyOrca

Last updated 4 June 2026

Airtable

Airtable isn't a social media scheduler. It's a flexible database that a lot of social teams use as their content calendar and planning hub, mapping campaigns, drafting copy, and routing approvals, then hand off to a real scheduler to actually publish.

From: $20 per editor / mo
Free plan

Visit Airtable

HeyOrca

HeyOrca is an agency tool organised around the client calendar: you get a calendar per client, unlimited users on it, and a sign-off flow where clients approve posts by email without logging in. It charges per calendar, $59 on Basic or $149 on Pro, with a 40% discount once you run five or more.

From: $59 per calendar / mo
Free plan

Visit HeyOrca

Bottom line

Airtable and HeyOrca both cover the basics; the right one comes down to how you post. Airtable is the stronger pick for Teams that want a custom content calendar and planning hub; choose HeyOrca for Agencies that want a calendar and approval flow per client.

Features compared

Feature	Airtable	HeyOrca
AI captions	Partial	Yes
Basic analytics	No	Yes
Advanced reports	Not assessed	Yes
Bulk upload	Not assessed	Not assessed
Evergreen recycling	Not assessed	No
Team roles	Yes	Yes
Approvals	Partial	Yes
Link in bio	Not assessed	Yes

Platforms compared

Network	Airtable	HeyOrca
Instagram	No	Auto
Facebook	No	Auto
X (Twitter)	No	Auto
LinkedIn	No	Auto
TikTok	No	Auto
Pinterest	No	Auto
YouTube	No	Auto
Threads	No	Auto
Google Business	No	Auto

Pricing

Airtable

Free

Seats: 5

Up to 5 editors, 1,000 records per base
100 automation runs a month, Interface Designer
Enough to build a basic content calendar

Team

$24 per editor / mo

$20/mo billed annually

$24 per editor/mo, $20 on annual
50,000 records per base, 25,000 automation runs a month
Custom workflows and richer permissions

Business

Popular

$54 per editor / mo

$45/mo billed annually

$54 per editor/mo, $45 on annual
125,000 records per base, 100,000 automation runs a month
Unlimited API calls, advanced admin

Enterprise Scale

Custom

Custom pricing, 500,000+ records per base
Enterprise admin, security, and support

Airtable is a flexible database and spreadsheet platform priced per editor (seat), not a social media scheduler. Teams use it to build content calendars, plan and approve posts, and track campaigns.
It does not publish to social networks on its own. To actually post, you connect it to a scheduler or wire up automations through Make, Zapier, or scripts.
Per-editor billing is the main cost: Team is $20 and Business $45 per editor a month on annual billing; viewers, commenters, and form submitters are free. The Free plan allows up to 5 editors.
Add-ons include client portals (priced per guest) and extra AI credits.
Prices are USD, read off Airtable's pricing page. It's included here because many social teams plan in Airtable, not because it publishes.

HeyOrca

Free

Seats: 1
Accounts: 2
Scheduled posts: 15

1 calendar, 2 social accounts, 1 user
15 scheduled posts a month
Inspo library, Instagram bio link, AI tools, mobile app

Basic

$59 per calendar / mo

Seats: Unlimited
Accounts: 10
Scheduled posts: Unlimited

$59 per calendar/mo, unlimited users, 10 social accounts per calendar
Unlimited scheduling, approval workflows, Canva, best time to post, custom branding
Reporting ($59), social inbox ($39), and listening ($39) are paid add-ons per calendar

Pro

Popular

$149 per calendar / mo

Seats: Unlimited
Accounts: 10
Scheduled posts: Unlimited

$149 per calendar/mo, unlimited users, 10 social accounts per calendar
Everything in Basic, with reporting, social inbox, and listening included
Advanced and custom reports, competitor analysis, sentiment, Instagram demographics

Enterprise

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Custom pricing for managing many clients
White-label onboarding, priority support, ongoing training
Dedicated account management

Priced per calendar, which is HeyOrca's word for a brand or client: the headline $59 / $149 is for one calendar, and you pay again for each one. Every paid calendar includes unlimited users and 10 social accounts.
There's a 40% volume discount once you run 5 or more calendars, so the per-calendar rate drops to roughly $35 on Basic and $89 on Pro at agency scale; the cost-at-scale table reflects that. Annual billing is a further 15% off.
Extra social accounts beyond the 10 per calendar are $10 a month each.
On Basic, reporting ($59/mo), the social inbox ($39/mo), and social listening ($39/mo) are paid add-ons per calendar; Pro bundles all three in.
There's a genuine Free plan (1 calendar, 2 social accounts, 1 user, 15 posts a month) plus a 14-day trial of Pro, no card required.
Prices are USD, read off the live pricing page and cross-checked against current third-party listings.

Pros and cons

Airtable

Endlessly flexible content calendar and planning database
Strong collaboration, statuses, and approval-style workflows
Free for up to 5 editors, with free viewers and commenters
Full API and automations to connect to publishing tools
Not a scheduler: no native publishing to any network
Posting requires Make, Zapier, or custom builds
No social analytics, inbox, or listening
Per-editor pricing climbs for larger teams

HeyOrca

Client approvals without the client needing an account
Unlimited users on every paid plan
Per-calendar pricing with a 40% volume discount at scale
Reporting, inbox, and listening all included on Pro
On Basic, reporting, inbox, and listening are paid add-ons
No evergreen recycling
Per-calendar pricing adds up before the volume discount kicks in
Paid plans are priced for teams, not solo creators

Airtable vs HeyOrca: FAQ

Is Airtable or HeyOrca cheaper?: Airtable is cheaper to start, from $20 against $59 for HeyOrca. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Airtable or HeyOrca have a free plan?: Both have a free plan, so you can try either one before paying.
Which is better, Airtable or HeyOrca?: Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while HeyOrca is the better fit for agencies that want a calendar and approval flow per client. We don't score them; the right call comes down to how you post.