Head to head
Agorapulse vs Rella
Last updated 4 June 2026
Agorapulse schedules to ten networks, but the inbox and the reporting are the reasons to pick it: one place to handle every comment, DM, mention, review, and ad comment, plus ROI reports that pull Google Analytics to tie posts back to traffic and sales. It's billed per user, from $79 a seat each month on annual, with a small free plan and a 30-day trial.
- From
- $79 per user / mo
- Free plan
A collaboration tool first and a scheduler second, built for managers and agencies who work with clients.
- From
- $24 per member / mo
- Free plan
Bottom line
Agorapulse and Rella both cover the basics; the right one comes down to how you post. Agorapulse is the stronger pick for Teams that spend more time on engagement than on posting; choose Rella for Social media managers.
Features compared
| Feature | Agorapulse | Rella |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Partial |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Yes | Partial |
| Evergreen recycling | Partial | Not assessed |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | No |
Platforms compared
| Network | Agorapulse | Rella |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | No |
| Google Business | Auto | No |
Pricing
Agorapulse
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 10
- 3 social profiles, 1 user
- 10 scheduled posts, 100 inbox items per month
- Permanent free plan, no card required
Standard
$79/mo billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $79 per user/mo on annual, $99 monthly
- 10 social profiles, unlimited scheduling
- All-in-one inbox, basic reports, white-label exports
- 6-month data retention
Professional
Popular$119/mo billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $119 per user/mo on annual, $149 monthly
- Adds link in bio, Instagram product tagging, grid preview, calendar notes
- Ad-comment moderation, post and inbox assignments
- Team performance reports, 12-month retention
Advanced
$149/mo billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $149 per user/mo on annual, $199 monthly
- Adds labels, saved replies, automated moderation rules, bulk actions
- Shared calendars, publishing queues, scheduled report emails
- Advanced and ROI reporting, competitor benchmarking, 24-month retention
Custom
- Accounts
- Unlimited
- Tailored pricing for large teams
- Unlimited social profiles, AI reply suggestions
- SSO, custom roles, multi-step approval workflows
- Historical data import, Reports open API, sentiment analysis
- Dedicated Customer Success Manager and onboarding
- Priced per user/seat: the headline $79 / $119 / $149 is for one user and multiplies by how many people you add. The per-user rate is flat, with no volume discount for more seats.
- Every paid plan includes 10 social profiles; extra profiles are $10/month each. Profiles are a bundled quota, not the thing the price multiplies by, so adding seats and adding profiles are two separate costs.
- There's a permanent free plan (3 profiles, 1 user, 10 scheduled posts, 100 inbox items a month) alongside a 30-day trial of Advanced features, no card required.
- Annual billing saves about 20%: Standard $79 vs $99, Professional $119 vs $149, Advanced $149 vs $199 per user/month, which the page states as $240, $360, and $600 off per user per year.
- X (Twitter) management is sold as a paid add-on, X Lite for publishing and threads or X Plus for full inbox and analytics, because of X's API pricing.
- Advanced Listening, Advocacy (employee advocacy), and Competitive Benchmarking are separate add-ons billed on quote with a demo required, not included in the base plans.
- Prices are USD list. The pricing page renders 'US $' figures even from an Australian IP; the annual numbers were read off the live page, the monthly numbers confirmed by toggling the billing switch, and both cross-checked against current third-party listings. List prices have risen from older published figures (around $49 / $79 / $109), so these reflect the current live plans.
Rella
Pro
$24/mo billed annually
- Accounts
- Unlimited
- $24 per member/mo (annual)
- Unlimited client spaces
- Calendar and Kanban
- Approvals
Premium
Popular$36/mo billed annually
- Accounts
- Unlimited
- Branded sharing
- Social inbox (Instagram)
- Ella AI assistant
Premium Plus
$48/mo billed annually
- Accounts
- Unlimited
- 1:1 onboarding
- Priority support
- More Ella AI
- Custom branding
- Priced per member (editor) seat; client 'Social Spaces' are unlimited and free.
- The page defaults to annual prices; monthly figures are rendered client-side and were not captured.
- The rella.co domain is a parked listing; the live product is at getrella.com.
Pros and cons
Agorapulse
- Unified inbox for comments, DMs, mentions, reviews, and ad comments, built around inbox zero
- ROI reporting that ties posts and conversations to traffic, leads, and sales via Google Analytics
- Direct publishing to ten networks, Instagram Stories included
- Genuinely free plan plus a 30-day trial of the top tier
- Per-seat pricing climbs with the team, and every plan caps profiles at 10
- Listening, advocacy, competitive benchmarking, and full X management are quote-based add-ons
- No true evergreen recycling and no AI image generation
- The depth is overkill if you only want a simple posting queue
Rella
- Unlimited client spaces included
- Strong approval workflows and client-facing sharing
- Kanban and task management
- Instagram social inbox
- Cost scales per seat
- No link-in-bio
- No Bluesky, Google Business, or Mastodon
- Web app only, no native mobile app
Agorapulse vs Rella: FAQ
- Is Agorapulse or Rella cheaper?
- Rella is cheaper to start, from $24 against $79 for Agorapulse. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Agorapulse or Rella have a free plan?
- Agorapulse has a free plan; Rella does not, though it offers a 14-day trial.
- Which is better, Agorapulse or Rella?
- Agorapulse is the stronger pick for teams that spend more time on engagement than on posting, while Rella is the better fit for social media managers. We don't score them; the right call comes down to how you post.