Is Agorapulse or Iconosquare cheaper?

Iconosquare is cheaper to start, from $33 against $79 for Agorapulse. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Agorapulse or Iconosquare have a free plan?

Both have a free plan, so you can try either one before paying.

Which is better, Agorapulse or Iconosquare?

Agorapulse is the stronger pick for teams that spend more time on engagement than on posting, while Iconosquare is the better fit for social media managers and agencies who lead with analytics. We don't score them; the right call comes down to how you post.

Head to head

Agorapulse vs Iconosquare

Last updated 4 June 2026

Agorapulse

Agorapulse schedules to ten networks, but the inbox and the reporting are the reasons to pick it: one place to handle every comment, DM, mention, review, and ad comment, plus ROI reports that pull Google Analytics to tie posts back to traffic and sales. It's billed per user, from $79 a seat each month on annual, with a small free plan and a 30-day trial.

From: $79 per user / mo
Free plan

Visit Agorapulse

Iconosquare

Iconosquare started as an Instagram analytics tool and still leads with reporting: deep performance and audience analytics across eight networks, with scheduling, listening, and competitor tracking layered on. Plans run from a free tier up to $116 a month on annual billing, with a profiles slider and per-user pricing on the team plans.

From: $33 /mo
Free plan

Visit Iconosquare

Bottom line

Agorapulse and Iconosquare both cover the basics; the right one comes down to how you post. Agorapulse is the stronger pick for Teams that spend more time on engagement than on posting; choose Iconosquare for Social media managers and agencies who lead with analytics.

Features compared

Feature	Agorapulse	Iconosquare
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Yes
Bulk upload	Yes	Not assessed
Evergreen recycling	Partial	No
Team roles	Yes	Yes
Approvals	Yes	Not assessed
Link in bio	Yes	No

Platforms compared

Network	Agorapulse	Iconosquare
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	Auto
Bluesky	Auto	No
Google Business	Auto	No

Pricing

Agorapulse

Free

Seats: 1
Accounts: 3
Scheduled posts: 10

3 social profiles, 1 user
10 scheduled posts, 100 inbox items per month
Permanent free plan, no card required

Standard

$99 per user / mo

$79/mo billed annually

Seats: 1
Accounts: 10
Scheduled posts: Unlimited

$79 per user/mo on annual, $99 monthly
10 social profiles, unlimited scheduling
All-in-one inbox, basic reports, white-label exports
6-month data retention

Professional

Popular

$149 per user / mo

$119/mo billed annually

Seats: 1
Accounts: 10
Scheduled posts: Unlimited

$119 per user/mo on annual, $149 monthly
Adds link in bio, Instagram product tagging, grid preview, calendar notes
Ad-comment moderation, post and inbox assignments
Team performance reports, 12-month retention

Advanced

$199 per user / mo

$149/mo billed annually

Seats: 1
Accounts: 10
Scheduled posts: Unlimited

$149 per user/mo on annual, $199 monthly
Adds labels, saved replies, automated moderation rules, bulk actions
Shared calendars, publishing queues, scheduled report emails
Advanced and ROI reporting, competitor benchmarking, 24-month retention

Custom

Accounts: Unlimited

Tailored pricing for large teams
Unlimited social profiles, AI reply suggestions
SSO, custom roles, multi-step approval workflows
Historical data import, Reports open API, sentiment analysis
Dedicated Customer Success Manager and onboarding

Priced per user/seat: the headline $79 / $119 / $149 is for one user and multiplies by how many people you add. The per-user rate is flat, with no volume discount for more seats.
Every paid plan includes 10 social profiles; extra profiles are $10/month each. Profiles are a bundled quota, not the thing the price multiplies by, so adding seats and adding profiles are two separate costs.
There's a permanent free plan (3 profiles, 1 user, 10 scheduled posts, 100 inbox items a month) alongside a 30-day trial of Advanced features, no card required.
Annual billing saves about 20%: Standard $79 vs $99, Professional $119 vs $149, Advanced $149 vs $199 per user/month, which the page states as $240, $360, and $600 off per user per year.
X (Twitter) management is sold as a paid add-on, X Lite for publishing and threads or X Plus for full inbox and analytics, because of X's API pricing.
Advanced Listening, Advocacy (employee advocacy), and Competitive Benchmarking are separate add-ons billed on quote with a demo required, not included in the base plans.
Prices are USD list. The pricing page renders 'US $' figures even from an Australian IP; the annual numbers were read off the live page, the monthly numbers confirmed by toggling the billing switch, and both cross-checked against current third-party listings. List prices have risen from older published figures (around $49 / $79 / $109), so these reflect the current live plans.

Iconosquare

Free

Seats: 1
Accounts: 2
Scheduled posts: 10

2 social profiles, 1 user
10 scheduled posts per profile a month
Basic analytics and limited reporting

Launch

$39 /mo

$33/mo billed annually

Seats: 1
Accounts: 5
Scheduled posts: 100

$39/mo, $33 on annual
5 social profiles (sliderable), 1 user, 100 posts a month
Standard analytics and reports, best time to post, AI caption writing

Scale

Popular

$83 /mo

$69/mo billed annually

Seats: 3
Accounts: 5
Scheduled posts: Unlimited

$83/mo, $69 on annual
5 social profiles (sliderable), 3 users (extra users $16/mo)
Adds campaign analytics, social listening, competitor tracking, DM management, collaboration

Excel

$139 /mo

$116/mo billed annually

Seats: 6
Accounts: 5
Scheduled posts: Unlimited

$139/mo, $116 on annual
5 social profiles (sliderable), 6 users (extra users $16/mo)
Adds white-label reporting, unlimited data retention, API access, unlimited competitor benchmarking

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Contact sales, for 20 or more social profiles
Dedicated customer success manager and personalised onboarding

Flat plans that differ mainly by users and feature depth, all starting from a base of 5 social profiles, with a slider to add more profiles (which scales the price) and Custom for 20 or more. Extra users are $16 a month each on Scale and Excel.
There's a genuine free plan (2 profiles, 1 user, 10 posts a month per profile) plus a 14-day trial of the top features, no card required.
Annual billing is up to 17% cheaper (two months free): Launch works out to $33 a month, Scale $69, Excel $116.
Iconosquare is analytics-first: listening and competitor tracking arrive on Scale, and white-label reporting and API access on Excel.
Prices are USD. The live pricing page geo-located to Australia and showed AUD, so the USD figures were taken from Iconosquare's USD listings and cross-checked by converting the AUD (for example AU$53 times about 0.74 lands near the $39 Launch monthly rate).

Pros and cons

Agorapulse

Unified inbox for comments, DMs, mentions, reviews, and ad comments, built around inbox zero
ROI reporting that ties posts and conversations to traffic, leads, and sales via Google Analytics
Direct publishing to ten networks, Instagram Stories included
Genuinely free plan plus a 30-day trial of the top tier
Per-seat pricing climbs with the team, and every plan caps profiles at 10
Listening, advocacy, competitive benchmarking, and full X management are quote-based add-ons
No true evergreen recycling and no AI image generation
The depth is overkill if you only want a simple posting queue

Iconosquare

Deep, analytics-first reporting and audience insights
Competitor tracking and social listening on Scale and up
White-label reporting and API on Excel
Genuine free plan and a clear annual discount
No evergreen recycling or link-in-bio
No Google Business; network list stops at eight
Listening and competitor tracking are Scale-only
Team plans add per-user fees on top

Agorapulse vs Iconosquare: FAQ

Is Agorapulse or Iconosquare cheaper?: Iconosquare is cheaper to start, from $33 against $79 for Agorapulse. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Agorapulse or Iconosquare have a free plan?: Both have a free plan, so you can try either one before paying.
Which is better, Agorapulse or Iconosquare?: Agorapulse is the stronger pick for teams that spend more time on engagement than on posting, while Iconosquare is the better fit for social media managers and agencies who lead with analytics. We don't score them; the right call comes down to how you post.