Head to head
Adobe Express Content Scheduler vs Post Planner
Last updated 4 June 2026
vs
Adobe Express is a design app, and its Content Scheduler, the home for what used to be ContentCal, lets you post to six networks straight from where you make the graphics. The scheduler is free for up to 1,000 posts a month; the value is the design library, not the scheduling features.
- From
- $8.33 /mo
- Free plan
Post Planner is a budget scheduler built around content discovery: it surfaces proven, high-engagement posts to share, lets you recycle your best content, and schedules to eight networks. Plans run from a free tier up to $57 a month on annual billing.
- From
- $7 /mo
- Free plan
Bottom line
Adobe Express Content Scheduler and Post Planner both cover the basics; the right one comes down to how you post. Adobe Express Content Scheduler is the stronger pick for Creators who already design in Adobe Express; choose Post Planner for Solo creators and small businesses on a tight budget.
Features compared
| Feature | Adobe Express Content Scheduler | Post Planner |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | No | Yes |
| Advanced reports | Not assessed | No |
| Bulk upload | Not assessed | Not assessed |
| Evergreen recycling | No | Yes |
| Team roles | Yes | Yes |
| Approvals | Not assessed | No |
| Link in bio | Not assessed | No |
Platforms compared
| Network | Adobe Express Content Scheduler | Post Planner |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | No | Auto |
| Google Business | No | Auto |
Pricing
Adobe Express Content Scheduler
Free
Free
- Seats
- 1
- Scheduled posts
- 1000
- Content Scheduler included free: up to 1,000 posts a month
- Connect TikTok, Instagram, Facebook, X, Pinterest, and LinkedIn (one account per channel)
- Design tools, templates, AI captions, 25 Firefly AI credits a month
Premium
Popular$9.99 /mo
$8.33/mo billed annually
- Seats
- 1
- Scheduled posts
- Unlimited
- $9.99/mo, $99.99/yr
- Multi-account publishing: up to 3 accounts per channel
- Full design library, 250 Firefly AI credits a month, 100GB storage
Teams
$9.99 /mo
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- About $9.99 per user/mo (annual, 2-user minimum)
- Adds brand controls, collaboration, an admin console, and more storage
- 3 accounts per channel in the scheduler
Enterprise
Custom
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing, with enterprise admin, security, and Firefly options
- Adobe Express is a design app first; the Content Scheduler is a feature inside it, not a standalone product. It came from Adobe's 2021 acquisition of ContentCal.
- The scheduler is genuinely free: up to 1,000 posts a month and one account per channel on the Free plan. Premium and Teams add multi-account publishing (up to 3 accounts per channel).
- Pricing is for Adobe Express overall: Premium is $9.99 a month ($99.99 a year), Teams is around $9.99 per user a month on annual billing (sources vary, with a 2-user minimum), and Enterprise is quote-only.
- Prices are USD, read off Adobe's pricing pages; the Teams figure varies by source and region, so treat it as approximate.
- Firefly AI credits (for image generation) are metered per plan: 25 a month on Free, 250 on Premium.
Post Planner
Free
Free
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- 15
- 1 social account, 1 user, 15 scheduled posts
- 3 daily posts per account, 100 AI credits a day
- Basic scheduling and content discovery
Starter
$12 /mo
$7/mo billed annually
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 150
- $12/mo, $7 on annual ($84/yr)
- 3 social accounts, 1 user, 150 scheduled posts
- 12 daily posts per account, 1,000 AI credits a day
Growth
Popular$49 /mo
$37/mo billed annually
- Seats
- 2
- Accounts
- 12
- Scheduled posts
- 1000
- $49/mo, $37 on annual ($444/yr)
- 12 social accounts, 2 users, 1,000 scheduled posts
- 18 daily posts per account, 20,000 AI credits a day, analytics
Business
$79 /mo
$57/mo billed annually
- Seats
- 5
- Accounts
- 25
- Scheduled posts
- 5000
- $79/mo, $57 on annual ($684/yr)
- 25 social accounts, 5 users, 5,000 scheduled posts
- 24 daily posts per account, 40,000 AI credits a day, analytics
- Flat, quota-bundled plans: each tier bundles social accounts, users, scheduled posts, a daily posting cap per account, and a daily AI credit allowance. You move up a plan to grow; for more than Business you contact them.
- There's a genuine Free plan (1 account, 15 scheduled posts) plus a 7-day trial of the paid features.
- Annual billing is roughly 30-40% cheaper: Starter is $7 a month, Growth $37, Business $57.
- Analytics arrive on the Growth plan and up; the AI features are metered by a daily credit allowance.
- Prices are USD, read off the live plans page by toggling monthly and annual, and cross-checked against current third-party listings.
Pros and cons
Adobe Express Content Scheduler
- Free scheduling for up to 1,000 posts a month
- Design and schedule in one place, with Firefly AI and a huge template library
- Backed by Adobe, with a polished editor
- Multi-account publishing on Premium
- No inbox, analytics, listening, recycling, or approvals
- Only six networks; no YouTube, Threads, or Google Business
- It's a design tool with a scheduler attached, not a full social suite
- Multi-account publishing needs a paid plan
Post Planner
- Strong content-discovery engine with predicted-performance ratings
- Cheap, with a real free plan and a $7 entry on annual billing
- Evergreen recycling and a simple posting plan
- Publishes to eight networks with AI content built in
- No social inbox, and no Threads or Bluesky
- Analytics are basic and only from the Growth plan up
- AI is capped by a daily credit allowance
- No approval workflows, client workspaces, or white-label
Adobe Express Content Scheduler vs Post Planner: FAQ
- Is Adobe Express Content Scheduler or Post Planner cheaper?
- Post Planner is cheaper to start, from $7 against $8.33 for Adobe Express Content Scheduler. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Adobe Express Content Scheduler or Post Planner have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Adobe Express Content Scheduler or Post Planner?
- Adobe Express Content Scheduler is the stronger pick for creators who already design in Adobe Express, while Post Planner is the better fit for solo creators and small businesses on a tight budget. We don't score them; the right call comes down to how you post.