Head to head
SocialBu vs Zoho Social
Last updated 4 June 2026
vs
SocialBu is an affordable, automation-leaning scheduler covering twelve networks. Alongside the usual scheduling it does RSS auto-posting, webhooks, and auto-replies, plus AI content, a social inbox, and listening on the higher plans.
- From
- $16 /mo
- Free plan
Zoho Social is the scheduler inside Zoho's wider business suite: capable publishing, a monitoring dashboard, and reporting that plugs straight into Zoho CRM. Pricing splits into single-brand business plans, billed per brand per member, and flat agency plans for managing many brands.
- From
- $10 /mo
- Free plan
Bottom line
SocialBu and Zoho Social both cover the basics; the right one comes down to how you post. SocialBu is the stronger pick for Small businesses and agencies who want scheduling plus automation; choose Zoho Social for Businesses already using Zoho CRM or the wider Zoho suite.
Features compared
| Feature | SocialBu | Zoho Social |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Not assessed | Yes |
Platforms compared
| Network | SocialBu | Zoho Social |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Auto |
| Mastodon | Auto | Auto |
| Auto | No | |
| Telegram | No | Auto |
Pricing
SocialBu
Free
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 10
- 3 social accounts
- 10 lifetime posts
- For trying SocialBu out
Standard
$19 /mo
$16/mo billed annually
- Seats
- 4
- Accounts
- 12
- Scheduled posts
- 800
- $19/mo, $16 on annual
- 12 social accounts, up to 4 team members, 800 posts a month
- Automations, bulk import, visual calendar, AI content
Super
Popular$59 /mo
$49/mo billed annually
- Seats
- 8
- Accounts
- 30
- Scheduled posts
- Unlimited
- $59/mo, $49 on annual
- 30 social accounts, up to 8 team members, unlimited posts
- Adds analytics, approval workflows, social listening, more automations and AI
Supreme
$199 /mo
$166/mo billed annually
- Seats
- 20
- Accounts
- 150
- Scheduled posts
- Unlimited
- $199/mo, $166 on annual
- 150 social accounts, up to 20 team members
- 400 automations, advanced reporting, more listening and AI credits
- Flat, quota-bundled plans by social accounts and team members, plus a free plan (3 accounts, 10 lifetime posts).
- Annual billing is about 16% cheaper. Every paid plan has a 7-day trial.
- AI content credits, automations, and listening streams are metered and scale with the plan (for example listening starts on Super).
- Custom plans are available for agencies and large teams.
- Prices are USD, read off the live pricing page.
Zoho Social
Free
Free
- Seats
- 1
- Accounts
- 6
- 1 brand, 6 channels (Facebook, Instagram, X, LinkedIn profile and page, Google Business), 1 member
- Home dashboard, drafts, basic publishing, 5 AI credits
- Forever free after the 15-day all-access trial
Standard
$15 /mo
$10/mo billed annually
- Seats
- 1
- Accounts
- 12
- $15/mo, $10 on annual (per brand, per member)
- 1 brand, 12 channels (adds YouTube, Pinterest, TikTok, Mastodon, Threads, Bluesky), 1 member
- Publishing calendar, multi-channel publishing, zurl shortener, summary reports, 40 AI credits
Professional
$40 /mo
$30/mo billed annually
- Seats
- 1
- Accounts
- 12
- $40/mo, $30 on annual (per brand, per member)
- 1 brand, 12 channels, 1 member
- Adds bulk scheduling, repeat posting, post insights, monitoring dashboard, media library, RSS, messages, first comment
Premium
Popular$65 /mo
$40/mo billed annually
- Seats
- 3
- Accounts
- 14
- $65/mo, $40 on annual (per brand)
- 1 brand, 14 channels (adds WhatsApp Business and Telegram Business), 3 members
- Adds SmartQ, unified Inbox, content approvals and workflow, custom reports, UTM, Zoho CRM and Desk integration, 80 AI credits
Agency
$320 /mo
$230/mo billed annually
- Seats
- 5
- Accounts
- 140
- $320/mo, $230 on annual
- 10 brands, up to 140 channels, 5 members
- Client invite, customizable client portal, agency-branded reports, all Premium features
Agency Plus
$460 /mo
$330/mo billed annually
- Seats
- 5
- Accounts
- 280
- $460/mo, $330 on annual
- 20 brands, up to 280 channels, 5 members
- All Agency features, with 10 more brands available as add-ons
- Zoho splits into business plans (one brand) and agency plans (many brands). The business tiers (Standard, Professional, Premium) are billed per brand per team member, so the headline is for a single brand with the bundled members; the agency tiers bundle 10 or 20 brands at a flat price.
- Extra brands and members are add-ons: roughly $19.50 a brand each month and $10 a member each month on annual billing (a little more monthly, and the brand rate varies by plan), so a single-brand business with a few people climbs past the sticker price.
- Annual billing is up to about 33% cheaper: Standard $10 vs $15, Professional $30 vs $40, Premium $40 vs $65 a month.
- There's a forever-free plan (1 brand, 6 channels, 1 member) that kicks in after the 15-day all-access trial, no card required.
- Records are USD. The live pricing page geo-locates and showed Australian dollars including GST here, so the USD list figures were taken from Zoho's US pricing and current third-party listings, then cross-checked by stripping the 10% GST from the AUD and converting (for example Premium A$66.91, less GST, times about 0.66, lands near $40).
Pros and cons
SocialBu
- Real automation: RSS, webhooks, and auto-replies
- AI content and image generation plus a social inbox with reviews
- Twelve networks, including Reddit, Mastodon, and Bluesky
- Affordable, with a free plan and a clear annual discount
- Listening and richer automations are on the higher plans
- Recycling is automation-based, not a category engine
- Lightly documented company
- Standard caps monthly posts at 800
Zoho Social
- Deep Zoho CRM and Desk integration, a genuine differentiator
- Direct publishing to a dozen channels, with monitoring and a unified inbox
- Forever-free plan and a clear annual discount
- Flat agency plans for managing many brands
- Per-brand-per-member pricing plus add-ons gets fiddly
- WhatsApp and Telegram are Premium-only
- No evergreen recycling queue or visual feed planner
- Listed business-plan prices are before brand and member add-ons
SocialBu vs Zoho Social: FAQ
- Is SocialBu or Zoho Social cheaper?
- Zoho Social is cheaper to start, from $10 against $16 for SocialBu. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does SocialBu or Zoho Social have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, SocialBu or Zoho Social?
- SocialBu is the stronger pick for small businesses and agencies who want scheduling plus automation, while Zoho Social is the better fit for businesses already using Zoho CRM or the wider Zoho suite. We don't score them; the right call comes down to how you post.