Is SocialBu or SocialPilot cheaper?

SocialBu is cheaper to start, from $16 against $17 for SocialPilot. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does SocialBu or SocialPilot have a free plan?

SocialBu has a free plan; SocialPilot does not, though it offers a 14-day trial.

Which is better, SocialBu or SocialPilot?

SocialBu is the stronger pick for small businesses and agencies who want scheduling plus automation, while SocialPilot is the better fit for agencies and SMBs who want broad coverage and client reporting on a budget. We don't score them; the right call comes down to how you post.

Head to head

SocialBu vs SocialPilot

Last updated 4 June 2026

SocialBu

SocialBu is an affordable, automation-leaning scheduler covering twelve networks. Alongside the usual scheduling it does RSS auto-posting, webhooks, and auto-replies, plus AI content, a social inbox, and listening on the higher plans.

From: $16 /mo
Free plan

Visit SocialBu

SocialPilot

SocialPilot is the value pick for agencies and small businesses: ten networks, bulk scheduling, a social inbox, AI, and white-label client reports, at prices well under the big suites. Plans run from $17 a month on annual billing, with extra accounts and users sold cheaply on the side.

From: $17 /mo
Free plan

Visit SocialPilot

Bottom line

SocialBu and SocialPilot both cover the basics; the right one comes down to how you post. SocialBu is the stronger pick for Small businesses and agencies who want scheduling plus automation; choose SocialPilot for Agencies and SMBs who want broad coverage and client reporting on a budget.

Features compared

Feature	SocialBu	SocialPilot
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Yes
Bulk upload	Yes	Yes
Evergreen recycling	Partial	Partial
Team roles	Yes	Yes
Approvals	Yes	Yes
Link in bio	Not assessed	No

Platforms compared

Network	SocialBu	SocialPilot
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	Auto
Bluesky	Auto	Auto
Google Business	Auto	Auto
Mastodon	Auto	No
Reddit	Auto	No

Pricing

SocialBu

Free

Seats: 1
Accounts: 3
Scheduled posts: 10

3 social accounts
10 lifetime posts
For trying SocialBu out

Standard

$19 /mo

$16/mo billed annually

Seats: 4
Accounts: 12
Scheduled posts: 800

$19/mo, $16 on annual
12 social accounts, up to 4 team members, 800 posts a month
Automations, bulk import, visual calendar, AI content

Super

Popular

$59 /mo

$49/mo billed annually

Seats: 8
Accounts: 30
Scheduled posts: Unlimited

$59/mo, $49 on annual
30 social accounts, up to 8 team members, unlimited posts
Adds analytics, approval workflows, social listening, more automations and AI

Supreme

$199 /mo

$166/mo billed annually

Seats: 20
Accounts: 150
Scheduled posts: Unlimited

$199/mo, $166 on annual
150 social accounts, up to 20 team members
400 automations, advanced reporting, more listening and AI credits

Flat, quota-bundled plans by social accounts and team members, plus a free plan (3 accounts, 10 lifetime posts).
Annual billing is about 16% cheaper. Every paid plan has a 7-day trial.
AI content credits, automations, and listening streams are metered and scale with the plan (for example listening starts on Super).
Custom plans are available for agencies and large teams.
Prices are USD, read off the live pricing page.

SocialPilot

Essentials

$20 /mo

$17/mo billed annually

Seats: 1
Accounts: 5
Scheduled posts: Unlimited

$20/mo, $17 on annual ($204/yr)
5 social accounts, 1 user, 500 AI credits
Scheduling, content library, analytics

Standard

$40 /mo

$34/mo billed annually

Seats: 3
Accounts: 10
Scheduled posts: Unlimited

$40/mo, $34 on annual ($408/yr)
10 social accounts, 3 users, 1,000 AI credits
Adds bulk scheduling, the social inbox, and team collaboration

Premium

Popular

$100 /mo

$85/mo billed annually

Seats: 6
Accounts: 20
Scheduled posts: Unlimited

$100/mo, $85 on annual ($1,020/yr)
20 social accounts, 6 users, 5,000 AI credits
Adds advanced analytics, client approvals, custom and white-label reports

Ultimate

$200 /mo

$170/mo billed annually

Seats: Unlimited
Accounts: 40
Scheduled posts: Unlimited

$200/mo, $170 on annual ($2,040/yr)
40 social accounts, unlimited users, unlimited AI credits
Advanced security, dedicated account manager, migration support

Enterprise

Custom

Seats: Unlimited
Scheduled posts: Unlimited

Custom pricing, custom accounts, unlimited users
Unlimited AI credits, dedicated account manager
SSO and API access

Flat, quota-bundled plans: each tier bundles social accounts, users, and AI credits. Extra accounts are $4 a month each on every plan, and extra users are $5 a month on Standard and Premium, so the real cost depends on how many of each you add.
There's no free plan, only a 14-day trial, no card required.
Annual billing is a flat 15% off: Essentials works out to $17 a month, Standard $34, Premium $85, Ultimate $170.
AI credits are metered per plan (500, 1,000, 5,000, then unlimited). White-label reports and client approvals start on Premium.
Prices are USD. The live pricing page geo-located to Australia and showed AUD here, so the USD figures were taken from the page's USD view and cross-checked by converting the AUD (for example A$263.50 times about 0.66 lands near the $170 Ultimate annual rate).

Pros and cons

SocialBu

Real automation: RSS, webhooks, and auto-replies
AI content and image generation plus a social inbox with reviews
Twelve networks, including Reddit, Mastodon, and Bluesky
Affordable, with a free plan and a clear annual discount
Listening and richer automations are on the higher plans
Recycling is automation-based, not a category engine
Lightly documented company
Standard caps monthly posts at 800

SocialPilot

Excellent value: ten networks and agency features well under the big suites
Bulk scheduling, social inbox, and white-label client reports
Cheap extra-account and extra-user add-ons
Clear, flat plans with a flat 15% annual discount
No real evergreen recycling and no visual feed planner
No broad social listening or link-in-bio
AI is metered by credits on the lower plans
Client approvals and white-label start on Premium

SocialBu vs SocialPilot: FAQ

Is SocialBu or SocialPilot cheaper?: SocialBu is cheaper to start, from $16 against $17 for SocialPilot. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does SocialBu or SocialPilot have a free plan?: SocialBu has a free plan; SocialPilot does not, though it offers a 14-day trial.
Which is better, SocialBu or SocialPilot?: SocialBu is the stronger pick for small businesses and agencies who want scheduling plus automation, while SocialPilot is the better fit for agencies and SMBs who want broad coverage and client reporting on a budget. We don't score them; the right call comes down to how you post.