Head to head
Publer vs SocialBu
Last updated 4 June 2026
vs
The value pick: Publer posts to thirteen networks, Telegram and WordPress included, and bundles bulk upload, recycling, and RSS automation for less than most rivals charge. It's priced per connected account, the interface is busy, and X needs a paid plan.
- From
- $4 per account / mo
- Free plan
SocialBu is an affordable, automation-leaning scheduler covering twelve networks. Alongside the usual scheduling it does RSS auto-posting, webhooks, and auto-replies, plus AI content, a social inbox, and listening on the higher plans.
- From
- $16 /mo
- Free plan
Bottom line
Publer and SocialBu both cover the basics; the right one comes down to how you post. Publer is the stronger pick for Power users posting to many networks at once; choose SocialBu for Small businesses and agencies who want scheduling plus automation.
Features compared
| Feature | Publer | SocialBu |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Yes | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Publer | SocialBu |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Auto |
| Mastodon | Auto | Auto |
| No | Auto | |
| Telegram | Auto | No |
| WordPress | Auto | No |
Pricing
Publer
Free
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 10
- 1 user, 1 workspace, 3 social accounts (no X)
- 10 scheduled posts per account, 24-hour post history, 25 drafts
- Branded link-in-bio for Instagram
Professional
Popular$5 per account / mo
$4/mo billed annually
- Scheduled posts
- Unlimited
- $5 per account/mo, $4 on annual
- Unlimited scheduling and drafts, eternal post history
- First comments and threads, unlimited RSS automations, unlimited workspaces
- Unbranded link-in-bio, X/Twitter integration
Business
$10 per account / mo
$8/mo billed annually
- Scheduled posts
- Unlimited
- $10 per account/mo, $8 on annual
- Everything in Professional, plus unlimited AI prompts
- Analytics and reports, best times to post, competitor analysis
- Hashtag suggestions, Spintax post recycling, Publer API
Enterprise
Custom
- Quote-only for large organisations
- Higher volume discounts, 1:1 onboarding, priority support
- Priced per connected social account: the headline $5 / $10 is for one account and multiplies by how many you connect. Every 10th account (and every 10th extra member) is free, so the effective rate dips about 10% at higher counts.
- Team members are a second, separate cost: $2 a month each on Professional, $3 on Business, with the plan owner already included.
- X (Twitter) needs a paid plan because of X's API pricing; it can't be connected on the Free plan at all.
- There's a permanent Free plan (3 accounts, no X) plus a 7-day trial of Professional and a 14-day trial of Business, no card required.
- Annual billing is roughly 20% cheaper per account ($5 to $4 on Professional, $10 to $8 on Business). Listed prices exclude VAT, and there's a 14-day money-back guarantee.
- Prices are USD. The live pricing page renders client-side and geo-located to Australia here, showing AUD, but it also prints an explicit US-dollar figure per plan; the USD numbers were read directly and confirmed by toggling monthly and yearly, and they match current third-party 2026 listings.
SocialBu
Free
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 10
- 3 social accounts
- 10 lifetime posts
- For trying SocialBu out
Standard
$19 /mo
$16/mo billed annually
- Seats
- 4
- Accounts
- 12
- Scheduled posts
- 800
- $19/mo, $16 on annual
- 12 social accounts, up to 4 team members, 800 posts a month
- Automations, bulk import, visual calendar, AI content
Super
Popular$59 /mo
$49/mo billed annually
- Seats
- 8
- Accounts
- 30
- Scheduled posts
- Unlimited
- $59/mo, $49 on annual
- 30 social accounts, up to 8 team members, unlimited posts
- Adds analytics, approval workflows, social listening, more automations and AI
Supreme
$199 /mo
$166/mo billed annually
- Seats
- 20
- Accounts
- 150
- Scheduled posts
- Unlimited
- $199/mo, $166 on annual
- 150 social accounts, up to 20 team members
- 400 automations, advanced reporting, more listening and AI credits
- Flat, quota-bundled plans by social accounts and team members, plus a free plan (3 accounts, 10 lifetime posts).
- Annual billing is about 16% cheaper. Every paid plan has a 7-day trial.
- AI content credits, automations, and listening streams are metered and scale with the plan (for example listening starts on Super).
- Custom plans are available for agencies and large teams.
- Prices are USD, read off the live pricing page.
Pros and cons
Publer
- Excellent value on per-account pricing, with every 10th account free
- Widest network list here, including Telegram, Mastodon, and WordPress
- Bulk CSV upload, auto-scheduling queue, Spintax recycling, and RSS automation
- Genuinely useful free plan
- Per-account pricing and separate member fees still add up at scale
- No unified inbox for comments or DMs
- X/Twitter is paid-only and analytics sit on the Business tier
- Dense interface, and listed prices exclude VAT
SocialBu
- Real automation: RSS, webhooks, and auto-replies
- AI content and image generation plus a social inbox with reviews
- Twelve networks, including Reddit, Mastodon, and Bluesky
- Affordable, with a free plan and a clear annual discount
- Listening and richer automations are on the higher plans
- Recycling is automation-based, not a category engine
- Lightly documented company
- Standard caps monthly posts at 800
Publer vs SocialBu: FAQ
- Is Publer or SocialBu cheaper?
- Publer is cheaper to start, from $4 against $16 for SocialBu. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Publer or SocialBu have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Publer or SocialBu?
- Publer is the stronger pick for power users posting to many networks at once, while SocialBu is the better fit for small businesses and agencies who want scheduling plus automation. We don't score them; the right call comes down to how you post.