Head to head
Postr vs Sprout Social
Last updated 4 June 2026
Postr is a cheap, AI-first scheduler aimed at creators. It posts to six networks, leans on unlimited AI content generation, and keeps things simple, with no analytics, inbox, or team features to speak of.
- From
- $6 /mo
- Free plan
Sprout Social is the high-end suite: publishing, a shared inbox, listening, and reporting that goes deep, sold by the seat and priced for businesses with a budget. There's no free plan; the cut-down Essentials tier is $79 a seat each month on annual billing, and the main plans start at $199.
- From
- $79 per user / mo
- Free plan
Bottom line
Postr is the pick for solo creators who want AI content plus simple scheduling, and it's the cheaper start, from $6 a month. Sprout Social fits businesses running social as a core function better, and it reaches Facebook and LinkedIn among others, which Postr doesn't.
Postr starts cheaper, $6 a month against $79 per user / mo for Sprout Social. They bill on different units, so the real gap depends on how much you run. Sprout Social adds social listening and social inbox that Postr leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Postr starts at $6 a month, Sprout Social at $79 per user / mo.
- Postr posts to 6 networks, Sprout Social to 11.
- Only Sprout Social reaches Facebook, LinkedIn, Pinterest, Reddit, and Snapchat.
- Sprout Social has social listening; Postr doesn't.
- Sprout Social has social inbox; Postr doesn't.
- Sprout Social has ad management; Postr doesn't.
- Sprout Social has basic analytics; Postr doesn't.
Features compared
| Feature | Postr | Sprout Social |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | No | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | No | No |
| Team roles | No | Yes |
| Approvals | Not assessed | Yes |
| Link in bio | Not assessed | Yes |
Platforms compared
| Network | Postr | Sprout Social |
|---|---|---|
| Auto | Auto | |
| No | Auto | |
| X (Twitter) | Auto | Auto |
| No | Auto | |
| TikTok | Auto | Auto |
| No | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| No | Auto | |
| Snapchat | No | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
No free plan; 7-day trial.
- Cheapest paid plan
- $6/mo
Whole-plan price; it doesn't scale per unit.
No free plan; 30-day trial.
- 1 seat
- $99/mo~$79/mo annual
- 3 seatsTypical
- $297/mo~$237/mo annual
Cheapest plan: Essentials.
Postr
Basic
$6/mo billed annually
- Accounts
- 5
- Scheduled posts
- 50
- $6/mo on annual ($72/yr), about $10 monthly
- 5 connected accounts, 50 posts a month
- Unlimited AI content generation, basic AI models, current-month scheduling
Pro
Popular$12/mo billed annually
- Accounts
- 15
- Scheduled posts
- Unlimited
- $12/mo on annual ($144/yr), about $20 monthly
- 15 connected accounts, unlimited posts and scheduling
- Advanced AI models, X threads, larger uploads
Max
$21/mo billed annually
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $21/mo on annual ($252/yr), about $35 monthly
- Unlimited connected accounts, unlimited bulk uploads
- 500MB uploads, for power users
- Three simple flat plans. Annual billing is 40% off, so the headline $6 / $12 / $21 are the annual per-month rates; monthly billing is higher (the monthly figures here are derived from the stated 40% discount).
- There's no free plan, only a 7-day trial.
- Postr is creator-focused: unlimited AI content generation is on every plan, but it skips analytics and an inbox.
- Prices are USD, read off the live pricing page.
Sprout Social
Essentials
$79/mo billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- Unlimited
- $79 per seat/mo on annual, $99 monthly
- Up to 5 social profiles
- Publishing, calendar, and the Smart Inbox
- Profile and post-level reporting
Standard
$199/mo billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- Unlimited
- $199 per seat/mo on annual, $249 monthly
- Up to 5 social profiles
- Smart Inbox, review management, and tasks
- Unlocks paid add-ons: Listening, Premium Analytics, Advocacy
Professional
Popular$299/mo billed annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $299 per seat/mo on annual, $399 monthly
- Unlimited social profiles
- Competitor, tag, and paid reporting
- Message tagging and scheduling for optimal send times
Advanced
$399/mo billed annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $399 per seat/mo on annual, $499 monthly
- Unlimited social profiles
- Chatbots, automated workflows, and helpdesk integrations
- AI-enhanced replies, message spike alerts, and the Sprout API
Enterprise
- Accounts
- Unlimited
- Custom pricing
- SSO and advanced security
- Premium Listening, Advocacy, and Influencer Marketing add-ons
- Dedicated support and professional services
- Priced per seat: the headline rate is for one user and multiplies by everyone you add. Sprout charges every extra seat at the same plan rate, with no volume discount.
- No free plan. There's a 30-day trial with no card required.
- Annual billing is paid upfront and is cheaper per seat than monthly: Essentials $79 vs $99, Standard $199 vs $249, Professional $299 vs $399, Advanced $399 vs $499.
- Premium Analytics, Listening, and Employee Advocacy are paid add-ons on Standard and up, quoted on request, so the real bill runs higher than the seat price.
- Prices are USD list, read off the live pricing page (which renders in USD here); the monthly figures come from the billing FAQ on that page.
What it really costs
Sprout Social charges per seat, so the headline price is for one. Here is the monthly cost as you connect more, with the 3-seat row marked as a realistic setup.
| seats | Essentials | Standard | Professional | Advanced |
|---|---|---|---|---|
| 1 | $99/mo | $249/mo | $399/mo | $499/mo |
| 3Typical | $297/mo | $747/mo | $1197/mo | $1497/mo |
| 5 | $495/mo | $1245/mo | $1995/mo | $2495/mo |
| 10 | $990/mo | $2490/mo | $3990/mo | $4990/mo |
| 25 | $2475/mo | $6225/mo | $9975/mo | $12475/mo |
| 50 | $4950/mo | $12450/mo | $19950/mo | $24950/mo |
Monthly billing.
Pros and cons
Postr
- Unlimited AI content generation on every plan
- Cheap, with simple flat pricing
- Covers the core creator networks, with X threads
- Mobile app and bulk uploads
- No analytics, inbox, or team features
- No Facebook, LinkedIn, or Pinterest
- No free plan
- Young product with little public history
Sprout Social
- Polished, deep platform: inbox, listening, and reporting together
- Strong analytics and presentation-ready reports
- Wide network list, including Reddit, Bluesky, and Snapchat
- Genuinely good for customer care and approval-heavy teams
- Expensive, and per-seat pricing has no volume discount
- No free plan, and the main plans start at $199 a seat each month
- Listening, Premium Analytics, and Advocacy cost extra on top
- Overkill if you only schedule a few accounts
Postr vs Sprout Social: FAQ
- Is Postr or Sprout Social cheaper?
- Postr is cheaper to start, from $6 against $79 for Sprout Social. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Postr or Sprout Social have a free plan?
- Neither has a free plan. You get a free trial to test things, then you pay.
- Which is better, Postr or Sprout Social?
- Postr is the stronger pick for solo creators who want AI content plus simple scheduling, while Sprout Social is the better fit for businesses running social as a core function. We don't score them; the right call comes down to how you post.