Head to head
Sendcove (formerly Postr) vs Sprout Social
Last updated 15 October 2026
Sendcove is the social scheduler formerly called Postr. Its official App Store release notes confirm the rename, and the listing names Minner Labs LLC as the developer and seller. The current website, support route and terms describe the service to evaluate; account permissions, trial conversion and cancellation behavior still need account-specific checks.
- From
- Pricing currency requires confirmation
- Free scheduling
- No
Sprout Social is the high-end suite: publishing, a shared inbox, listening, and reporting that goes deep, sold by the seat and priced for businesses with a budget. There's no free plan; the cut-down Essentials tier is $79 a seat each month on annual billing, and the main plans start at $199.
- From
- $79per user a month, billed yearly
- Free scheduling
- No
Bottom line
Sendcove (formerly Postr) is the pick for existing Postr users checking the current Sendcove identity and billing details. Sprout Social fits businesses running social as a core function better, and it reaches Facebook and LinkedIn among others, which Sendcove (formerly Postr) doesn't.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- Sendcove (formerly Postr) posts to 6 networks, Sprout Social to 12.
- Only Sprout Social reaches Facebook, LinkedIn, Pinterest, and Google Business.
Features compared
| Feature | Sendcove (formerly Postr) | Sprout Social |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Partial | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | No |
| Team roles | Not confirmed | Yes |
| Approvals | Not confirmed | Yes |
| Link in bio | Not assessed | Yes |
Platforms compared
| Network | Sendcove (formerly Postr) | Sprout Social |
|---|---|---|
| Auto | Auto | |
| No | Auto | |
| X (Twitter) | Auto | Auto |
| No | Auto | |
| TikTok | Auto | Auto |
| No | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | No | Auto |
| Not assessed | Auto | |
| Snapchat | Not assessed | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
No free plan; 7-day trial.
Pricing currency requires confirmation
No free plan; 30-day trial.
- 1 seat · Essentials
- $99/mo~$79/mo annual
- 3 seats · EssentialsTypical
- $297/mo~$237/mo annual
Lowest priced plan at each shown workload. Check the plan's included features before choosing it.
Sendcove (formerly Postr)
Basic
$72 annually; currency unconfirmed
- Accounts
- 5
- Scheduled posts
- 50
- $72/year displayed; currency unconfirmed
- 5 accounts, 50 posts/month; scheduling within current month
- Basic AI models; 50MB uploads
Pro
$144 annually; currency unconfirmed
- Accounts
- 15
- Scheduled posts
- Unlimited
- $144/year displayed; currency unconfirmed
- 15 accounts; unlimited posts and scheduling
- Advanced AI models, X threads, 100MB uploads
Max
$252 annually; currency unconfirmed
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $252/year displayed; currency unconfirmed
- Unlimited connected accounts and bulk uploads
- 500MB upload limit
- The annual display lists Basic at $72, Pro at $144 and Max at $252, shown as $6, $12 and $21 monthly equivalents. These are annual commitments, not verified month-to-month tariffs.
- The displayed dollar symbol does not establish currency. Confirm currency, tax and the complete renewal amount at checkout.
- A seven-day trial is advertised. Card requirements and automatic paid conversion are unresolved by the public trial headline.
- Current terms describe recurring advance billing, cancellation through account settings at period end, and no refunds for partial subscription periods.
- The current site advertises analytics and evergreen recycling. Their plan-level inclusions and behavior require confirmation.
Sprout Social
Essentials
$79 per user a month billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- Unlimited
- $79 per seat/mo on annual, $99 monthly
- Up to 5 social profiles
- Publishing, calendar, and the Smart Inbox
- Profile and post-level reporting
Standard
Billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- Unlimited
- USD199/seat/month with annual billing; confirm monthly tariff
- $199 per seat/mo on annual, $249 monthly
- Up to 5 social profiles
- Smart Inbox, review management, and tasks
- Unlocks paid add-ons: Listening, Premium Analytics, Advocacy
Professional
PopularBilled annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- USD299/seat/month with annual billing; confirm monthly tariff
- $299 per seat/mo on annual, $399 monthly
- Unlimited social profiles
- Competitor, tag, and paid reporting
- Message tagging and scheduling for optimal send times
Advanced
Billed annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- USD399/seat/month with annual billing; confirm monthly tariff
- $399 per seat/mo on annual, $499 monthly
- Unlimited social profiles
- Chatbots, automated workflows, and helpdesk integrations
- AI-enhanced replies, message spike alerts, and the Sprout API
Enterprise
- Accounts
- Unlimited
- Custom pricing
- SSO and advanced security
- Premium Listening, Advocacy, and Influencer Marketing add-ons
- Dedicated support and professional services
- List pricing is per seat. Obtain a quote for larger or customized deployments; no-volume-discount guarantees are not established by the current public evidence.
- Annual advertised rates per seat: Essentials USD79, Standard USD199, Professional USD299 and Advanced USD399. Essentials USD99 monthly is verified; other monthly rates need confirmation.
- No free plan. There's a 30-day trial with no card required.
- USD advertised list pricing. Check the applicable billing offer and paid add-ons before purchase.
- Premium Analytics, Listening, and Employee Advocacy are paid add-ons on Standard and up, quoted on request, so the real bill runs higher than the seat price.
What it really costs
Monthly cost by seat count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance, with the 3-seat row marked as a realistic setup.
| seats | Essentials |
|---|---|
| 1 | $99/mo |
| 3Typical | $297/mo |
| 5 | $495/mo |
| 10 | $990/mo |
| 25 | $2,475/mo |
| 50 | $4,950/mo |
Monthly billing.
Pros and cons
Sendcove (formerly Postr)
- Current site exposes annual plan totals and a seven-day trial headline
- Published terms explain period-end cancellation and partial-period refund treatment
- A current support contact route is available
- The current site advertises analytics and evergreen recycling
- Current monthly tariffs and displayed-dollar currency need confirmation
- Trial card requirements and automatic paid conversion remain unresolved
- Live permissions, exports and cancellation behavior need account-specific checks
Sprout Social
- Publishing and social-care workflows
- Plan-based reporting and add-on listening
- Documented Reddit, Bluesky and Snapchat capabilities
- Internal and external review workflows
- Seat fees and add-ons increase the total
- Essentials and Standard have five-profile limits
- External MCP scope is narrower than the main product
- Network and mobile format coverage varies
Sendcove (formerly Postr) vs Sprout Social: FAQ
- Is Sendcove (formerly Postr) or Sprout Social cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Sendcove (formerly Postr) or Sprout Social have a free plan?
- Neither has a free plan. At least one advertises a trial. Check each current trial offer and billing terms.
- Which is better, Sendcove (formerly Postr) or Sprout Social?
- Sendcove (formerly Postr) is the stronger pick for existing Postr users checking the current Sendcove identity and billing details, while Sprout Social is the better fit for businesses running social as a core function. We don't score them; the right call comes down to how you post.