Head to head
Postly vs X Pro
Last updated 4 June 2026
Postly is an AI-forward, per-channel scheduler that reaches a dozen social networks plus email. It bills by channel (cheaper as you add more), throws in unlimited team members and an AI studio for text, image, and video, and adds bio pages and a social inbox.
- From
- $3.2 per channel / mo
- Free plan
X Pro is the rebuilt TweetDeck: a multi-column dashboard for power users on X, with post and thread scheduling, real-time search columns, and multi-account monitoring. As of 2026 it's locked behind X's $40-a-month Premium+ tier, which is the catch.
- From
- $33 /mo
- Free plan
Bottom line
Postly is the pick for creators and small agencies who want wide coverage cheaply, and it's the only one of the two with a free plan. X Pro fits heavy X users and community managers who live in the timeline better.
Postly starts cheaper, $3.2 per channel / mo against $33 a month for X Pro. They bill on different units, so the real gap depends on how much you run. Postly adds bulk upload that X Pro leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Postly has a free plan; X Pro doesn't.
- Postly starts at $3.2 per channel / mo, X Pro at $33 a month.
- Postly posts to 13 networks, X Pro to 1.
- Only Postly reaches Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube, Threads, Bluesky, Google Business, Mastodon, Telegram, and WordPress.
- Postly has bulk upload; X Pro doesn't.
- Postly has content calendar; X Pro doesn't.
Features compared
| Feature | Postly | X Pro |
|---|---|---|
| AI captions | Yes | Not assessed |
| Basic analytics | Yes | Partial |
| Advanced reports | Not assessed | Not assessed |
| Bulk upload | Yes | No |
| Evergreen recycling | Partial | No |
| Team roles | Yes | Not assessed |
| Approvals | Yes | Not assessed |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Postly | X Pro |
|---|---|---|
| Auto | No | |
| Auto | No | |
| X (Twitter) | Auto | Auto |
| Auto | No | |
| TikTok | Auto | No |
| Auto | No | |
| YouTube | Auto | No |
| Threads | Auto | No |
| Bluesky | Auto | No |
| Google Business | Auto | No |
| Mastodon | Auto | No |
| Telegram | Auto | No |
| WordPress | Auto | No |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Postly
Starter
- Seats
- 2
- Accounts
- 2
- Scheduled posts
- 50
- Free: 2 channels, 2 team members
- 50 one-time scheduled posts, 5,000 AI writing credits a month
- 1GB storage
Pro
Popular- Seats
- Unlimited
- Scheduled posts
- Unlimited
- $3.20 per channel/mo (5-channel minimum, so from $16/mo)
- Cheaper per channel at scale: $1.60 (11-100), $0.80 (101+)
- Unlimited posts, unlimited AI, unlimited team members, 100GB, API
Enterprise
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing and volume rates
- Dedicated onboarding and migration, priority support
- Priced per channel on Pro, where a channel is a page, profile, Google Business location, Pinterest board, or similar destination. The rate falls as you add channels: $3.20 each up to 10, $1.60 from 11 to 100, and $0.80 beyond 100.
- Pro has a 5-channel minimum, so it effectively starts at $16 a month; the cost-at-scale figures start from one channel but you can't buy fewer than five on Pro.
- There's a genuine free Starter plan (2 channels, 50 scheduled posts, 2 team members). Annual billing is about 20% cheaper.
- Unlimited team members are included on Pro, unlike per-seat tools. Postly also sells email campaigns (Postly Email) alongside social.
- Prices are USD, read off the live pricing page.
What it really costs
Postly charges per channel, so the headline price is for one. Here is the monthly cost as you connect more, with the 8-channel row marked as a realistic setup.
| channels | Pro |
|---|---|
| 1 | $3/mo |
| 3 | $10/mo |
| 5 | $16/mo |
| 8Typical | $26/mo |
| 10 | $32/mo |
| 25 | $56/mo |
| 50 | $96/mo |
Monthly billing. Volume discounts lower the per-channel rate at higher counts.
X Pro
X Premium+
$33/mo billed annually
- Seats
- 1
- Accounts
- Unlimited
- X Pro is bundled with X Premium+ (about $40/mo, $395/yr)
- Column-based decks, multi-account monitoring, post and thread scheduling
- Access to multiple X accounts you control
- X Pro isn't sold on its own. It used to come with the cheaper X Premium plan (around $8/mo), but in March 2026 X moved it behind the top X Premium+ tier, roughly $40 a month (about $395 a year), so the real cost of using X Pro is a Premium+ subscription.
- It only manages X, so the value is entirely about how much you live on that one network.
- X has signalled a replacement product may follow, so the access terms here may change.
Pros and cons
Postly
- Per-channel billing that gets cheaper as you scale
- Unlimited team members on Pro
- Broad AI Studio: text, image, video, avatars, voiceovers
- A dozen networks plus WordPress and email, with a social inbox and bio pages
- Five-channel minimum on Pro
- Recycling is limited to recurring posts
- Young, lightly documented company
- Wide AI feature set means uneven depth
X Pro
- Best-in-class real-time column monitoring for X
- Schedules posts and threads
- Manages multiple X accounts at once
- Fast, dense, power-user layout
- Now requires the $40-a-month X Premium+ tier
- X only
- No calendar, bulk scheduling, recycling, or mobile app
- Access terms have changed once and may change again
Postly vs X Pro: FAQ
- Is Postly or X Pro cheaper?
- Postly is cheaper to start, from $3.2 against $33 for X Pro. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Postly or X Pro have a free plan?
- Postly has a free plan; X Pro does not.
- Which is better, Postly or X Pro?
- Postly is the stronger pick for creators and small agencies who want wide coverage cheaply, while X Pro is the better fit for heavy X users and community managers who live in the timeline. We don't score them; the right call comes down to how you post.