Head to head
Postly vs SocialBu
Last updated 4 June 2026
Postly
Postly sells paid channel-based publishing plans with a 14-day no-card trial. Its current USD 16 display is an annual monthly equivalent for five channels, and AI Studio image/video capacity costs extra.
- From
- Check current price
- Free scheduling
- No
SocialBu
SocialBu offers publishing across twelve networks, with inbox, listening, approvals and automation on Growth and Agency. Its current paid lineup is Starter, Growth and Agency, and API/MCP access is documented.
- From
- Limited free credits; confirm paid offer
- Free scheduling
- No
Bottom line
Postly is the pick for creators and small agencies who want wide coverage cheaply, and it adds ad management that SocialBu leaves out. SocialBu fits small businesses and agencies who want scheduling plus automation better.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms. Postly adds ad management that SocialBu leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Postly posts to 14 networks, SocialBu to 12.
- Only Postly reaches Telegram.
- Postly has ad management; SocialBu doesn't.
Features compared
| Feature | Postly | SocialBu |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Postly | SocialBu |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Auto |
| Mastodon | Auto | Auto |
| Auto | Auto | |
| Snapchat | Not confirmed | No |
| Telegram | Auto | No |
| WordPress | Auto | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Postly
Pro
PopularCheck current monthly price; annual billing starts at USD 192/year for five channels
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- Five-channel minimum; USD 192/year for five channels
- Annual monthly equivalents: USD 3.20/channel for 1-10, 1.60 for 11-100 and 0.80 for 101+
- Unlimited posts, team members and workspaces; API and MCP included
- AI Studio image/video capacity is a separate paid add-on
Enterprise
Check current configuration and billing price
- Accounts
- 25
- Enterprise Core includes 25 channels; configuration and governance options change the bill
- The current 14-day trial needs no card and ends with a paid-plan choice; no automatic charge.
- Pro displays USD 16/month equivalent, billed USD 192/year for five channels. This is not a flexible monthly quote.
- Annual channel bands are marginal; each rate applies only to channels in its band. The current flexible monthly tariff was not captured.
- Legacy and lifetime customers may retain separate arrangements; the current trial does not establish loss of existing allowances.
- AI Studio images and video are a separate paid add-on.
- Optional annual-billed add-ons: AI Studio $288/year per stack (100 images and 16 video seconds monthly); X-Pro $288/year per managed account (250 weighted credits monthly; link posts cost 14 credits, standard/media posts one). Enterprise Core displays $2,870.40/year for 25 channels before governance options and $1,500 onboarding.
SocialBu
Free
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 10
- Ten lifetime posts; three social accounts
Starter
$29a month
- Seats
- 1
- Accounts
- Not confirmed
- Scheduled posts
- 750
- USD29 monthly; annual offer and account allowance conflict across official sources
- No teams, inbox or listening
Growth
$79a month
- Seats
- 4
- Accounts
- 20
- Scheduled posts
- 3000
- Twenty accounts, four team members, five teams
- Inbox, listening, approvals and automation
Agency
$199a month
- Seats
- 8
- Accounts
- 50
- Scheduled posts
- 100000
- Fifty accounts, eight team members, twenty teams
- App-limit help specifies 100,000 posts/month despite marketing unlimited label
Custom
Custom
- Seats
- Unlimited
- Accounts
- Unlimited
- Custom plans for agencies and large teams, priced on request
- Current new-customer plans are Free, Starter, Growth and Agency; Standard/Super/Supreme are not the current public lineup.
- Monthly USD29/79/199 agrees across pricing and current help. Annual marketing totals USD261/711/1791 conflict with app-configuration help USD290/790/1990; confirm your offer.
- Starter marketing says eight accounts, current help six. Agency help specifies 100,000 monthly posts. Disputed values are not used in automatic comparisons.
- Growth/Agency include 5/10 listening streams and 5,000/20,000 matched items monthly. API and MCP are on paid plans; not Free.
- The free ten-post allowance is lifetime, not a renewing free scheduling quota. It is excluded from recurring-free-plan comparisons.
Pros and cons
Postly
- Unlimited team members and workspaces on Pro
- API and MCP included in the publishing plan
- 14-day trial without a card
- Five-channel minimum on the standard Pro configuration
- AI Studio images and video need a separate add-on
- Displayed annual equivalents must be separated from flexible monthly prices
SocialBu
- Twelve supported social networks
- API and MCP on paid plans
- RSS/webhook automation on Growth and Agency
- Limited free entry allowance of ten lifetime posts
- Official annual pricing and some limits conflict
- Starter lacks team collaboration, inbox and listening
- Automation, AI and listening allowances vary by plan
Postly vs SocialBu: FAQ
- Is Postly or SocialBu cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Postly or SocialBu have a free plan?
- Neither has a free plan. At least one advertises a trial. Check each current trial offer and billing terms.
- Which is better, Postly or SocialBu?
- Postly is the stronger pick for creators and small agencies who want wide coverage cheaply, while SocialBu is the better fit for small businesses and agencies who want scheduling plus automation. We don't score them; the right call comes down to how you post.