Is Postly or SmarterQueue cheaper?

Postly is cheaper to start, from $3.2 against $21 for SmarterQueue. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Postly or SmarterQueue have a free plan?

Postly has a free plan; SmarterQueue does not, though it offers a 14-day trial.

Which is better, Postly or SmarterQueue?

Postly is the stronger pick for creators and small agencies who want wide coverage cheaply, while SmarterQueue is the better fit for creators and small businesses who want evergreen recycling and curation. We don't score them; the right call comes down to how you post.

Head to head

Postly vs SmarterQueue

Last updated 4 June 2026

Postly

Postly is an AI-forward, per-channel scheduler that reaches a dozen social networks plus email. It bills by channel (cheaper as you add more), throws in unlimited team members and an AI studio for text, image, and video, and adds bio pages and a social inbox.

From: $3.2 per channel / mo
Free plan

Visit Postly

SmarterQueue

SmarterQueue is built around evergreen recycling and content curation: you sort posts into categories, it re-shares the best ones automatically with small variations, and a curation tool helps you find fresh content to fill the gaps. It runs two flat plans with a profiles slider, no free plan, and a trial that starts after your first queued post.

From: $21 /mo
Free plan

Visit SmarterQueue

Bottom line

Postly and SmarterQueue both cover the basics; the right one comes down to how you post. Postly is the stronger pick for Creators and small agencies who want wide coverage cheaply; choose SmarterQueue for Creators and small businesses who want evergreen recycling and curation.

Features compared

Feature	Postly	SmarterQueue
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Not assessed	Yes
Bulk upload	Yes	Yes
Evergreen recycling	Partial	Yes
Team roles	Yes	Yes
Approvals	Yes	Yes
Link in bio	Yes	No

Platforms compared

Network	Postly	SmarterQueue
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	Auto
Bluesky	Auto	No
Google Business	Auto	Auto
Mastodon	Auto	No
Telegram	Auto	No
WordPress	Auto	No

Pricing

Postly

Starter

Free

Seats: 2
Accounts: 2
Scheduled posts: 50

Free: 2 channels, 2 team members
50 one-time scheduled posts, 5,000 AI writing credits a month
1GB storage

Pro

Popular

$3.2 per channel / mo

Seats: Unlimited
Scheduled posts: Unlimited

$3.20 per channel/mo (5-channel minimum, so from $16/mo)
Cheaper per channel at scale: $1.60 (11-100), $0.80 (101+)
Unlimited posts, unlimited AI, unlimited team members, 100GB, API

Enterprise

Custom

Seats: Unlimited
Scheduled posts: Unlimited

Custom pricing and volume rates
Dedicated onboarding and migration, priority support

Priced per channel on Pro, where a channel is a page, profile, Google Business location, Pinterest board, or similar destination. The rate falls as you add channels: $3.20 each up to 10, $1.60 from 11 to 100, and $0.80 beyond 100.
Pro has a 5-channel minimum, so it effectively starts at $16 a month; the cost-at-scale figures start from one channel but you can't buy fewer than five on Pro.
There's a genuine free Starter plan (2 channels, 50 scheduled posts, 2 team members). Annual billing is about 20% cheaper.
Unlimited team members are included on Pro, unlike per-seat tools. Postly also sells email campaigns (Postly Email) alongside social.
Prices are USD, read off the live pricing page.

SmarterQueue

Pro

$25 /mo

$21/mo billed annually

Seats: 1
Accounts: 5

$25/mo, $21 on annual; base covers 5 social profiles and 1 user
1 workspace, 10 content categories, 1 RSS importer
100 scheduled posts and 100 published posts per profile a month
10,000 AI words a month

Team

Popular

$50 /mo

$42/mo billed annually

Seats: 3
Accounts: 5

$50/mo, $42 on annual; base covers 5 social profiles and 3 users
Unlimited workspaces, 20 content categories, 3 RSS importers, advanced importer
250 scheduled and 200 published posts per profile a month, advanced analytics
25,000 AI words a month

Two plans, Pro and Team, with a slider: the base price covers 5 social profiles and the bundled users, and you add more profiles and users to scale, so the monthly cost grows with the slider. SmarterQueue recently replaced its older Solo / Business / Agency lineup with this Pro / Team-plus-slider structure.
There's no free plan, only a free trial whose timer starts after your first queued post rather than at signup.
Annual billing is 15% cheaper: at the 5-profile base, Pro is $21 a month and Team $42.
Extra social profiles and extra users are add-ons priced through the slider. AI caption writing is metered (10,000 words a month on Pro, 25,000 on Team), and X posting is capped at 5 tweets a week.
Nonprofits, charities, schools, and full-time students get 50% off.
Prices are USD, read off the live pricing page with the currency switched to USD and the billing toggled; the GBP figures (about £17 and £34 a month on annual) cross-check to the same numbers.

Pros and cons

Postly

Per-channel billing that gets cheaper as you scale
Unlimited team members on Pro
Broad AI Studio: text, image, video, avatars, voiceovers
A dozen networks plus WordPress and email, with a social inbox and bio pages
Five-channel minimum on Pro
Recycling is limited to recurring posts
Young, lightly documented company
Wide AI feature set means uneven depth

SmarterQueue

Strong category-based evergreen recycling with text and media variations
Built-in content curation and importer to keep the queue full
Fairly priced, with competitor analysis and a social inbox included
Publishes to nine networks with an AI caption writer
No free plan, and the trial timer starts after your first queued post
AI words are metered and X posting is capped at five a week
No visual feed planner or link-in-bio
Profiles and users scale the price through the slider

Postly vs SmarterQueue: FAQ

Is Postly or SmarterQueue cheaper?: Postly is cheaper to start, from $3.2 against $21 for SmarterQueue. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Postly or SmarterQueue have a free plan?: Postly has a free plan; SmarterQueue does not, though it offers a 14-day trial.
Which is better, Postly or SmarterQueue?: Postly is the stronger pick for creators and small agencies who want wide coverage cheaply, while SmarterQueue is the better fit for creators and small businesses who want evergreen recycling and curation. We don't score them; the right call comes down to how you post.