Head to head
Postly vs Sked Social
Last updated 4 June 2026
Postly is an AI-forward, per-channel scheduler that reaches a dozen social networks plus email. It bills by channel (cheaper as you add more), throws in unlimited team members and an AI studio for text, image, and video, and adds bio pages and a social inbox.
- From
- $3.2 per channel / mo
- Free plan
Sked Social started life as Schedugram, the Instagram scheduler, and grew into a broader agency tool: a visual feed planner, bulk scheduling, a unified inbox, listening, and reporting across ten networks. Flat plans run from $24 a month on annual billing, with profile and user add-ons.
- From
- $24 /mo
- Free plan
Bottom line
Postly is the pick for creators and small agencies who want wide coverage cheaply, and it's the only one of the two with a free plan. Sked Social fits Instagram-led agencies and brands that plan visually better.
Postly starts cheaper, $3.2 per channel / mo against $24 a month for Sked Social. They bill on different units, so the real gap depends on how much you run.
Key differences
Where the two actually diverge, before the full tables.
- Postly has a free plan; Sked Social doesn't, though it offers a 14-day trial.
- Postly starts at $3.2 per channel / mo, Sked Social at $24 a month.
- Postly posts to 13 networks, Sked Social to 10.
- Only Postly reaches Bluesky, Mastodon, Telegram, and WordPress.
- Only Sked Social reaches Snapchat.
Features compared
| Feature | Postly | Sked Social |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | No |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Yes |
Platforms compared
| Network | Postly | Sked Social |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | No |
| Google Business | Auto | Auto |
| Mastodon | Auto | No |
| Snapchat | No | Auto |
| Telegram | Auto | No |
| WordPress | Auto | No |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Free plan available.
- 1 channel
- $3/mo
- 8 channelsTypical
- $26/mo~$20/mo annual
Cheapest plan: Pro.
No free plan; 14-day trial.
- Cheapest paid plan
- $24/mo
Whole-plan price; it doesn't scale per unit.
Postly
Starter
- Seats
- 2
- Accounts
- 2
- Scheduled posts
- 50
- Free: 2 channels, 2 team members
- 50 one-time scheduled posts, 5,000 AI writing credits a month
- 1GB storage
Pro
Popular- Seats
- Unlimited
- Scheduled posts
- Unlimited
- $3.20 per channel/mo (5-channel minimum, so from $16/mo)
- Cheaper per channel at scale: $1.60 (11-100), $0.80 (101+)
- Unlimited posts, unlimited AI, unlimited team members, 100GB, API
Enterprise
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing and volume rates
- Dedicated onboarding and migration, priority support
- Priced per channel on Pro, where a channel is a page, profile, Google Business location, Pinterest board, or similar destination. The rate falls as you add channels: $3.20 each up to 10, $1.60 from 11 to 100, and $0.80 beyond 100.
- Pro has a 5-channel minimum, so it effectively starts at $16 a month; the cost-at-scale figures start from one channel but you can't buy fewer than five on Pro.
- There's a genuine free Starter plan (2 channels, 50 scheduled posts, 2 team members). Annual billing is about 20% cheaper.
- Unlimited team members are included on Pro, unlike per-seat tools. Postly also sells email campaigns (Postly Email) alongside social.
- Prices are USD, read off the live pricing page.
What it really costs
Postly charges per channel, so the headline price is for one. Here is the monthly cost as you connect more, with the 8-channel row marked as a realistic setup.
| channels | Pro |
|---|---|
| 1 | $3/mo |
| 3 | $10/mo |
| 5 | $16/mo |
| 8Typical | $26/mo |
| 10 | $32/mo |
| 25 | $56/mo |
| 50 | $96/mo |
Monthly billing. Volume discounts lower the per-channel rate at higher counts.
Sked Social
Basic
$24/mo billed annually
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- Unlimited
- $29/mo, $24 on annual
- 1 profile per platform, 1 user, unlimited scheduling
- Visual planner, AI captions, social inbox, analytics
Grow
Popular$58/mo billed annually
- Seats
- 3
- Accounts
- 6
- Scheduled posts
- Unlimited
- $69/mo, $58 on annual
- 6 profiles (extra at $8/mo), 3 users
- Adds collaboration, team workflows, and basic approvals
Accelerate
$166/mo billed annually
- Seats
- 6
- Accounts
- 10
- Scheduled posts
- Unlimited
- $199/mo, $166 on annual
- 10 profiles (extra at $10/mo), 6+ users (extra at $15/mo)
- Adds advanced approvals, external review portals, role-level permissions, dedicated support
Custom
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- From $299/mo, custom profiles and users
- Enterprise support and onboarding
- Flat, quota-bundled plans: each tier bundles social profiles and users. Extra profiles are about $8 a month on Grow and $10 on Accelerate, and extra users about $15 a month.
- There's no free plan, only a 14-day trial, no card required.
- Annual billing is roughly 17% cheaper (two months free): Basic works out to about $24 a month, Grow $58, Accelerate $166.
- Sked's plan names and prices have shifted over time, so older listings vary; these are the current Basic / Grow / Accelerate / Custom figures.
- Prices are USD; the live page also offers AUD, GBP, and EUR.
Pros and cons
Postly
- Per-channel billing that gets cheaper as you scale
- Unlimited team members on Pro
- Broad AI Studio: text, image, video, avatars, voiceovers
- A dozen networks plus WordPress and email, with a social inbox and bio pages
- Five-channel minimum on Pro
- Recycling is limited to recurring posts
- Young, lightly documented company
- Wide AI feature set means uneven depth
Sked Social
- Strong Instagram visual feed planner
- Bulk scheduling, unified inbox, listening, and competitor monitoring
- Approvals and external client review portals on Accelerate
- Ten networks, including Snapchat and Google Business
- No evergreen recycling
- Plan names and prices have shifted over time
- Profiles and users cost extra on top of the plan
- Mid-range pricing for the fuller feature set
Postly vs Sked Social: FAQ
- Is Postly or Sked Social cheaper?
- Postly is cheaper to start, from $3.2 against $24 for Sked Social. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Postly or Sked Social have a free plan?
- Postly has a free plan; Sked Social does not, though it offers a 14-day trial.
- Which is better, Postly or Sked Social?
- Postly is the stronger pick for creators and small agencies who want wide coverage cheaply, while Sked Social is the better fit for Instagram-led agencies and brands that plan visually. We don't score them; the right call comes down to how you post.