Is Planoly or SmarterQueue cheaper?

Planoly is cheaper to start, from $14 against $21 for SmarterQueue. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Planoly or SmarterQueue have a free plan?

Planoly has a free plan; SmarterQueue does not, though it offers a 14-day trial.

Which is better, Planoly or SmarterQueue?

Planoly is the stronger pick for Instagram-led creators who plan their grid visually, while SmarterQueue is the better fit for creators and small businesses who want evergreen recycling and curation. We don't score them; the right call comes down to how you post.

Head to head

Planoly vs SmarterQueue

Last updated 4 June 2026

Planoly

Planoly grew up as an Instagram feed planner and still leads with the visual side: drag posts around a grid preview until the profile looks right, then schedule them, with a link-in-bio page that can sell digital products. It publishes to eight networks and prices in flat plans from a free mobile tier to $47 a month.

From: $14 /mo
Free plan

Visit Planoly

SmarterQueue

SmarterQueue is built around evergreen recycling and content curation: you sort posts into categories, it re-shares the best ones automatically with small variations, and a curation tool helps you find fresh content to fill the gaps. It runs two flat plans with a profiles slider, no free plan, and a trial that starts after your first queued post.

From: $21 /mo
Free plan

Visit SmarterQueue

Bottom line

Planoly and SmarterQueue both cover the basics; the right one comes down to how you post. Planoly is the stronger pick for Instagram-led creators who plan their grid visually; choose SmarterQueue for Creators and small businesses who want evergreen recycling and curation.

Features compared

Feature	Planoly	SmarterQueue
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	No	Yes
Bulk upload	Not assessed	Yes
Evergreen recycling	No	Yes
Team roles	Yes	Yes
Approvals	Not assessed	Yes
Link in bio	Yes	No

Platforms compared

Network	Planoly	SmarterQueue
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	Auto
Google Business	No	Auto

Pricing

Planoly

Free

Seats: 1
Accounts: 1
Scheduled posts: 10

1 social set, 1 user (mobile app)
10 uploads a month
Visual planner and link-in-bio

Starter

$16 /mo

$14/mo billed annually

Seats: 1
Accounts: 1
Scheduled posts: Unlimited

$16/mo, $14 on annual
1 social set, 1 user, unlimited uploads
Free link in bio; upgrade to Growth to add sets or users

Growth

Popular

$28 /mo

$24/mo billed annually

Seats: 2
Accounts: 2
Scheduled posts: Unlimited

$28/mo, $24 on annual
2 social sets, 2 users, unlimited uploads
Extra social set $10/mo, extra user $5/mo

Pro

$55 /mo

$47/mo billed annually

Seats: 6
Accounts: 6
Scheduled posts: Unlimited

$55/mo, $47 on annual
6 social sets, 6 users, unlimited uploads
Extra social set $8/mo, extra user $3/mo

Flat, quota-bundled plans: each tier bundles a number of social sets and users. A social set is one account per network (Instagram, TikTok, Pinterest, and so on), so one set covers your presence across the networks you connect.
Starter has no add-ons (you upgrade to grow). Growth and Pro let you buy extra sets ($10 then $8 a month) and extra users ($5 then $3 a month).
There's a free mobile plan (1 social set, 10 uploads a month).
Annual billing is up to 15% cheaper. Annual rates were read off the live pricing page; the Pro monthly figure is derived from the page's stated annual discount.
Prices are USD, read off the live pricing page.

SmarterQueue

Pro

$25 /mo

$21/mo billed annually

Seats: 1
Accounts: 5

$25/mo, $21 on annual; base covers 5 social profiles and 1 user
1 workspace, 10 content categories, 1 RSS importer
100 scheduled posts and 100 published posts per profile a month
10,000 AI words a month

Team

Popular

$50 /mo

$42/mo billed annually

Seats: 3
Accounts: 5

$50/mo, $42 on annual; base covers 5 social profiles and 3 users
Unlimited workspaces, 20 content categories, 3 RSS importers, advanced importer
250 scheduled and 200 published posts per profile a month, advanced analytics
25,000 AI words a month

Two plans, Pro and Team, with a slider: the base price covers 5 social profiles and the bundled users, and you add more profiles and users to scale, so the monthly cost grows with the slider. SmarterQueue recently replaced its older Solo / Business / Agency lineup with this Pro / Team-plus-slider structure.
There's no free plan, only a free trial whose timer starts after your first queued post rather than at signup.
Annual billing is 15% cheaper: at the 5-profile base, Pro is $21 a month and Team $42.
Extra social profiles and extra users are add-ons priced through the slider. AI caption writing is metered (10,000 words a month on Pro, 25,000 on Team), and X posting is capped at 5 tweets a week.
Nonprofits, charities, schools, and full-time students get 50% off.
Prices are USD, read off the live pricing page with the currency switched to USD and the billing toggled; the GBP figures (about £17 and £34 a month on annual) cross-check to the same numbers.

Pros and cons

Planoly

Best-known Instagram feed/grid visual planner
Link-in-bio page that can sell digital products
Schedules to eight networks with AI captions and auto-responses
Free mobile plan and clear, cheap add-ons
Analytics are moderate, with no custom reports
No evergreen recycling or broad listening
No Bluesky or Google Business
Starter can't add sets or users without upgrading

SmarterQueue

Strong category-based evergreen recycling with text and media variations
Built-in content curation and importer to keep the queue full
Fairly priced, with competitor analysis and a social inbox included
Publishes to nine networks with an AI caption writer
No free plan, and the trial timer starts after your first queued post
AI words are metered and X posting is capped at five a week
No visual feed planner or link-in-bio
Profiles and users scale the price through the slider

Planoly vs SmarterQueue: FAQ

Is Planoly or SmarterQueue cheaper?: Planoly is cheaper to start, from $14 against $21 for SmarterQueue. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Planoly or SmarterQueue have a free plan?: Planoly has a free plan; SmarterQueue does not, though it offers a 14-day trial.
Which is better, Planoly or SmarterQueue?: Planoly is the stronger pick for Instagram-led creators who plan their grid visually, while SmarterQueue is the better fit for creators and small businesses who want evergreen recycling and curation. We don't score them; the right call comes down to how you post.