Head to head

Planoly vs Publora

vs

Planoly grew up as an Instagram feed planner and still leads with the visual side: drag posts around a grid preview until the profile looks right, then schedule them, with a link-in-bio page that can sell digital products. It publishes to eight networks and prices in flat plans from a free mobile tier to $47 a month.

From
$14 /mo
Free plan

Publora is a cheap, API-first scheduler that charges per connected account. It covers eight networks, including newer ones like Bluesky and Mastodon, has AI suggestions and agency workspaces, and is built with developers and automated pipelines in mind.

From
$2.99 per account / mo
Free plan

Bottom line

Planoly and Publora both cover the basics; the right one comes down to how you post. Planoly is the stronger pick for Instagram-led creators who plan their grid visually; choose Publora for Developers building automated content pipelines.

Features compared

FeaturePlanolyPublora
AI captionsYesYes
Basic analyticsYesYes
Advanced reportsNoNot assessed
Bulk uploadNot assessedNot assessed
Evergreen recyclingNoNo
Team rolesYesNot assessed
ApprovalsNot assessedNot assessed
Link in bioYesNot assessed

Platforms compared

NetworkPlanolyPublora
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoAuto
PinterestAutoNo
YouTubeAutoNo
ThreadsAutoAuto
BlueskyNoAuto
MastodonNoAuto

Pricing

Planoly

Free

Free
Seats
1
Accounts
1
Scheduled posts
10
  • 1 social set, 1 user (mobile app)
  • 10 uploads a month
  • Visual planner and link-in-bio

Starter

$16 /mo

$14/mo billed annually

Seats
1
Accounts
1
Scheduled posts
Unlimited
  • $16/mo, $14 on annual
  • 1 social set, 1 user, unlimited uploads
  • Free link in bio; upgrade to Growth to add sets or users

Growth

Popular
$28 /mo

$24/mo billed annually

Seats
2
Accounts
2
Scheduled posts
Unlimited
  • $28/mo, $24 on annual
  • 2 social sets, 2 users, unlimited uploads
  • Extra social set $10/mo, extra user $5/mo

Pro

$55 /mo

$47/mo billed annually

Seats
6
Accounts
6
Scheduled posts
Unlimited
  • $55/mo, $47 on annual
  • 6 social sets, 6 users, unlimited uploads
  • Extra social set $8/mo, extra user $3/mo
  • Flat, quota-bundled plans: each tier bundles a number of social sets and users. A social set is one account per network (Instagram, TikTok, Pinterest, and so on), so one set covers your presence across the networks you connect.
  • Starter has no add-ons (you upgrade to grow). Growth and Pro let you buy extra sets ($10 then $8 a month) and extra users ($5 then $3 a month).
  • There's a free mobile plan (1 social set, 10 uploads a month).
  • Annual billing is up to 15% cheaper. Annual rates were read off the live pricing page; the Pro monthly figure is derived from the page's stated annual discount.
  • Prices are USD, read off the live pricing page.

Publora

Starter

Free
Accounts
1
Scheduled posts
15
  • Free forever
  • 1 social account, 15 posts a month
  • Calendar scheduler and editor

Pro

Popular
$2.99 per account / mo
Scheduled posts
100
  • $2.99 per account/mo
  • 100 posts per account a month, schedule 2 months ahead
  • Add as many accounts as you need (each billed separately)

Premium

$5.99 per account / mo
Scheduled posts
500
  • $5.99 per account/mo
  • 500 posts per account a month, schedule 2 months ahead
  • Unlimited accounts, per-account billing
  • Priced per connected social account: a free Starter plan covers one account and 15 posts a month, then Pro is $2.99 and Premium $5.99 per account a month, each adding more posts per account. You add as many accounts as you like, billed separately.
  • There's a genuine free plan plus a trial of the paid features.
  • Publora leans developer- and agency-friendly: a robust API, workspaces, and client management, and it covers newer networks like Bluesky and Mastodon well.
  • Prices are USD, read off the live pricing page (monthly per-account rates).

Pros and cons

Planoly

  • Best-known Instagram feed/grid visual planner
  • Link-in-bio page that can sell digital products
  • Schedules to eight networks with AI captions and auto-responses
  • Free mobile plan and clear, cheap add-ons
  • Analytics are moderate, with no custom reports
  • No evergreen recycling or broad listening
  • No Bluesky or Google Business
  • Starter can't add sets or users without upgrading

Publora

  • Cheap per-account pricing with a free plan
  • Robust API for automation
  • Good coverage of newer networks (Bluesky, Mastodon)
  • Smart pre-publish validations and AI suggestions
  • No engagement inbox, recycling, or listening
  • Eight networks; no YouTube, Pinterest, or Google Business
  • Young, lightly documented company
  • Per-account billing adds up with many profiles

Planoly vs Publora: FAQ

Is Planoly or Publora cheaper?
Publora is cheaper to start, from $2.99 against $14 for Planoly. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Planoly or Publora have a free plan?
Both have a free plan, so you can try either one before paying.
Which is better, Planoly or Publora?
Planoly is the stronger pick for Instagram-led creators who plan their grid visually, while Publora is the better fit for developers building automated content pipelines. We don't score them; the right call comes down to how you post.