Is Ordinal or SocialPilot cheaper?

SocialPilot is cheaper to start, from $17 against $95 for Ordinal. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Ordinal or SocialPilot have a free plan?

Neither has a free plan. You get a free trial to test things, then you pay.

Which is better, Ordinal or SocialPilot?

Ordinal is the stronger pick for companies running executive or founder social programs, while SocialPilot is the better fit for agencies and SMBs who want broad coverage and client reporting on a budget. We don't score them; the right call comes down to how you post.

Head to head

Ordinal vs SocialPilot

Last updated 4 June 2026

Ordinal

Ordinal (formerly Assembly) is built for one specific job: running social for a group of executives or employees. It drafts, schedules, routes for approval, and automates engagement across many personal accounts, and it's priced for companies, not individuals, from $95 a month.

From: $95 /mo
Free plan

Visit Ordinal

SocialPilot

SocialPilot is the value pick for agencies and small businesses: ten networks, bulk scheduling, a social inbox, AI, and white-label client reports, at prices well under the big suites. Plans run from $17 a month on annual billing, with extra accounts and users sold cheaply on the side.

From: $17 /mo
Free plan

Visit SocialPilot

Bottom line

Ordinal and SocialPilot both cover the basics; the right one comes down to how you post. Ordinal is the stronger pick for Companies running executive or founder social programs; choose SocialPilot for Agencies and SMBs who want broad coverage and client reporting on a budget.

Features compared

Feature	Ordinal	SocialPilot
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Not assessed	Yes
Bulk upload	Not assessed	Yes
Evergreen recycling	No	Partial
Team roles	Yes	Yes
Approvals	Yes	Yes
Link in bio	Not assessed	No

Platforms compared

Network	Ordinal	SocialPilot
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	No	Auto
YouTube	No	Auto
Threads	Auto	Auto
Bluesky	No	Auto
Google Business	No	Auto

Pricing

Ordinal

Starter

$95 /mo

Scheduled posts: Unlimited

$95/mo
Drafting, scheduling, content calendar, approval workflows
For teams managing multiple executive accounts

Pro

Popular

$215 /mo

Scheduled posts: Unlimited

$215/mo (about $265 with Ordinal MCP)
Everything in Starter, plus unlimited seats
Account analytics, automated engagement (likes, comments, reposts), unlimited scheduled posts

Enterprise

Custom

Scheduled posts: Unlimited

Custom pricing
LinkedIn leads data, API access, custom permissions
SAML/SSO and prioritised support

Flat plans aimed at executive and team social programs, not individual scheduling, which is why the entry is $95 a month. Pro at $215 includes unlimited seats; a Pro plan with Ordinal MCP runs around $265.
There's no free plan, only a 14-day trial.
Ordinal (formerly Assembly) is built for running many personal/executive accounts together, used by companies like Zapier, Mercury, Clay, and Beehiiv to power their executive social presence.
Prices are USD from current listings.

SocialPilot

Essentials

$20 /mo

$17/mo billed annually

Seats: 1
Accounts: 5
Scheduled posts: Unlimited

$20/mo, $17 on annual ($204/yr)
5 social accounts, 1 user, 500 AI credits
Scheduling, content library, analytics

Standard

$40 /mo

$34/mo billed annually

Seats: 3
Accounts: 10
Scheduled posts: Unlimited

$40/mo, $34 on annual ($408/yr)
10 social accounts, 3 users, 1,000 AI credits
Adds bulk scheduling, the social inbox, and team collaboration

Premium

Popular

$100 /mo

$85/mo billed annually

Seats: 6
Accounts: 20
Scheduled posts: Unlimited

$100/mo, $85 on annual ($1,020/yr)
20 social accounts, 6 users, 5,000 AI credits
Adds advanced analytics, client approvals, custom and white-label reports

Ultimate

$200 /mo

$170/mo billed annually

Seats: Unlimited
Accounts: 40
Scheduled posts: Unlimited

$200/mo, $170 on annual ($2,040/yr)
40 social accounts, unlimited users, unlimited AI credits
Advanced security, dedicated account manager, migration support

Enterprise

Custom

Seats: Unlimited
Scheduled posts: Unlimited

Custom pricing, custom accounts, unlimited users
Unlimited AI credits, dedicated account manager
SSO and API access

Flat, quota-bundled plans: each tier bundles social accounts, users, and AI credits. Extra accounts are $4 a month each on every plan, and extra users are $5 a month on Standard and Premium, so the real cost depends on how many of each you add.
There's no free plan, only a 14-day trial, no card required.
Annual billing is a flat 15% off: Essentials works out to $17 a month, Standard $34, Premium $85, Ultimate $170.
AI credits are metered per plan (500, 1,000, 5,000, then unlimited). White-label reports and client approvals start on Premium.
Prices are USD. The live pricing page geo-located to Australia and showed AUD here, so the USD figures were taken from the page's USD view and cross-checked by converting the AUD (for example A$263.50 times about 0.66 lands near the $170 Ultimate annual rate).

Pros and cons

Ordinal

Purpose-built for executive and employee social programs
Drafting, approvals, and analytics across many personal accounts
Automated engagement to grow those accounts
Unlimited seats on Pro; SSO and API on Enterprise
Expensive, and priced for companies not individuals
Network focus is LinkedIn and X, not visual platforms
No free plan, recycling, or full engagement inbox
Young product, lightly documented company

SocialPilot

Excellent value: ten networks and agency features well under the big suites
Bulk scheduling, social inbox, and white-label client reports
Cheap extra-account and extra-user add-ons
Clear, flat plans with a flat 15% annual discount
No real evergreen recycling and no visual feed planner
No broad social listening or link-in-bio
AI is metered by credits on the lower plans
Client approvals and white-label start on Premium

Ordinal vs SocialPilot: FAQ

Is Ordinal or SocialPilot cheaper?: SocialPilot is cheaper to start, from $17 against $95 for Ordinal. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Ordinal or SocialPilot have a free plan?: Neither has a free plan. You get a free trial to test things, then you pay.
Which is better, Ordinal or SocialPilot?: Ordinal is the stronger pick for companies running executive or founder social programs, while SocialPilot is the better fit for agencies and SMBs who want broad coverage and client reporting on a budget. We don't score them; the right call comes down to how you post.