Head to head
OneUp vs SocialBu
Last updated 4 June 2026
OneUp is a no-nonsense scheduler with an unusually wide network list and genuine automation: post recycling, RSS auto-posting, and auto-crossposting. It's priced by how many accounts you connect, from $25 a month, and skips the engagement and reporting depth of the bigger suites.
- From
- $25 per month
- Free plan
SocialBu is an affordable, automation-leaning scheduler covering twelve networks. Alongside the usual scheduling it does RSS auto-posting, webhooks, and auto-replies, plus AI content, a social inbox, and listening on the higher plans.
- From
- $16 /mo
- Free plan
Bottom line
SocialBu is the pick for small businesses and agencies who want scheduling plus automation, and it's the only one of the two with a free plan. OneUp fits power users publishing to many networks at once better.
SocialBu starts cheaper, $16 a month against $25 per month for OneUp. They bill on different units, so the real gap depends on how much you run. SocialBu adds social listening and social inbox that OneUp leaves out.
Key differences
Where the two actually diverge, before the full tables.
- SocialBu has a free plan; OneUp doesn't, though it offers a 7-day trial.
- SocialBu starts at $16 a month, OneUp at $25 per month.
- Only OneUp reaches Snapchat.
- Only SocialBu reaches Mastodon.
- SocialBu has social listening; OneUp doesn't.
- SocialBu has social inbox; OneUp doesn't.
Features compared
| Feature | OneUp | SocialBu |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Yes | Partial |
| Team roles | Yes | Yes |
| Approvals | Not assessed | Yes |
| Link in bio | Not assessed | Not assessed |
Platforms compared
| Network | OneUp | SocialBu |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Auto |
| Mastodon | No | Auto |
| Auto | Auto | |
| Snapchat | Auto | No |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
OneUp
Starter
- Accounts
- 5
- Scheduled posts
- Unlimited
- $25/mo, 5 social accounts
- 1 cross-posting workflow
- Scheduling, recycling, AI captions, RSS auto-posting
Intermediate
- Accounts
- 15
- Scheduled posts
- Unlimited
- $60/mo, 15 social accounts
- 3 cross-posting workflows
Growth
Popular- Accounts
- 30
- Scheduled posts
- Unlimited
- $120/mo, 30 social accounts
- 5 cross-posting workflows
Business
- Accounts
- 80
- Scheduled posts
- Unlimited
- $300/mo, 80 social accounts (extra at $1/mo each)
- 8 cross-posting workflows
Enterprise
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- From $1,000/mo
- Everything in Business, plus SOC 2 and ISO 27001
- Priced by how many social accounts you connect: the plan steps up with the band you land in, 5, 15, 30, then 80 accounts. On Business you can add extra accounts at $1 a month each.
- Every connected destination counts as one account, including Facebook profiles, pages, and groups, Instagram, LinkedIn profiles and pages, X, YouTube, Threads, Reddit, Bluesky, Snapchat, TikTok, Pinterest, Discord servers, and Google Business locations.
- There's no free plan, but a 7-day trial with nothing due upfront.
- Annual billing may carry a discount; the live page shows monthly rates.
- Prices are USD, read off the live pricing page.
SocialBu
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 10
- 3 social accounts
- 10 lifetime posts
- For trying SocialBu out
Standard
$16/mo billed annually
- Seats
- 4
- Accounts
- 12
- Scheduled posts
- 800
- $19/mo, $16 on annual
- 12 social accounts, up to 4 team members, 800 posts a month
- Automations, bulk import, visual calendar, AI content
Super
Popular$49/mo billed annually
- Seats
- 8
- Accounts
- 30
- Scheduled posts
- Unlimited
- $59/mo, $49 on annual
- 30 social accounts, up to 8 team members, unlimited posts
- Adds analytics, approval workflows, social listening, more automations and AI
Supreme
$166/mo billed annually
- Seats
- 20
- Accounts
- 150
- Scheduled posts
- Unlimited
- $199/mo, $166 on annual
- 150 social accounts, up to 20 team members
- 400 automations, advanced reporting, more listening and AI credits
- Flat, quota-bundled plans by social accounts and team members, plus a free plan (3 accounts, 10 lifetime posts).
- Annual billing is about 16% cheaper. Every paid plan has a 7-day trial.
- AI content credits, automations, and listening streams are metered and scale with the plan (for example listening starts on Super).
- Custom plans are available for agencies and large teams.
- Prices are USD, read off the live pricing page.
Pros and cons
OneUp
- Very wide network list, including Reddit, Snapchat, and Discord
- Strong automation: recycling, RSS, and auto-crossposting
- Account-based pricing with cheap add-on accounts
- AI captions, first comment, and X threads
- No engagement inbox and only basic analytics
- No listening or visual feed planner
- No free plan
- Higher tiers get pricey for many accounts
SocialBu
- Real automation: RSS, webhooks, and auto-replies
- AI content and image generation plus a social inbox with reviews
- Twelve networks, including Reddit, Mastodon, and Bluesky
- Affordable, with a free plan and a clear annual discount
- Listening and richer automations are on the higher plans
- Recycling is automation-based, not a category engine
- Lightly documented company
- Standard caps monthly posts at 800
OneUp vs SocialBu: FAQ
- Is OneUp or SocialBu cheaper?
- SocialBu is cheaper to start, from $16 against $25 for OneUp. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does OneUp or SocialBu have a free plan?
- SocialBu has a free plan; OneUp does not, though it offers a 7-day trial.
- Which is better, OneUp or SocialBu?
- OneUp is the stronger pick for power users publishing to many networks at once, while SocialBu is the better fit for small businesses and agencies who want scheduling plus automation. We don't score them; the right call comes down to how you post.