Head to head
Ocoya vs Sprout Social
Last updated 4 June 2026
vs
Ocoya is an AI-first content tool with scheduling attached. It generates captions and visuals, pulls products straight from Shopify or WooCommerce to build posts, and publishes to seven networks. The draw is content creation, not engagement or reporting depth.
- From
- $12 /mo
- Free plan
Sprout Social is the high-end suite: publishing, a shared inbox, listening, and reporting that goes deep, sold by the seat and priced for businesses with a budget. There's no free plan; the cut-down Essentials tier is $79 a seat each month on annual billing, and the main plans start at $199.
- From
- $79 per user / mo
- Free plan
Bottom line
Ocoya and Sprout Social both cover the basics; the right one comes down to how you post. Ocoya is the stronger pick for Solo marketers and creators who want AI to generate content; choose Sprout Social for Businesses running social as a core function.
Features compared
| Feature | Ocoya | Sprout Social |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | No | No |
| Team roles | Yes | Yes |
| Approvals | Not assessed | Yes |
| Link in bio | Not assessed | Yes |
Platforms compared
| Network | Ocoya | Sprout Social |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| No | Auto | |
| Snapchat | No | Auto |
Pricing
Ocoya
Bronze
$15 /mo
$12/mo billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- Unlimited
- $15/mo, $12 on annual
- 1 workspace, 1 user, 5 social profiles
- 100 AI credits a month
Silver
$39 /mo
$31/mo billed annually
- Seats
- 5
- Accounts
- 20
- Scheduled posts
- Unlimited
- $39/mo, $31 on annual
- 5 workspaces, 5 users, 20 social profiles
- 500 AI credits a month
Gold
Popular$79 /mo
$63/mo billed annually
- Seats
- 20
- Accounts
- 50
- Scheduled posts
- Unlimited
- $79/mo, $63 on annual
- 20 workspaces, 20 users, 50 social profiles
- 1,500 AI credits a month
Diamond
$159 /mo
$127/mo billed annually
- Seats
- 50
- Accounts
- 150
- Scheduled posts
- Unlimited
- $159/mo, $127 on annual
- Unlimited workspaces, 50 users, 150 social profiles
- Unlimited AI credits
Enterprise
Custom
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing for very large teams
- Custom limits and support
- Flat, quota-bundled plans by workspaces, users, social profiles, and AI credits. AI credits are metered (100, 500, 1,500, then unlimited).
- There's no free plan, only a 7-day trial. Annual billing is 20% cheaper.
- Ocoya leans on AI and e-commerce: it connects Shopify and WooCommerce to auto-create posts from products, and generates both copy and visuals.
- Prices are USD, read off the live pricing page.
Sprout Social
Essentials
$99 per user / mo
$79/mo billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- Unlimited
- $79 per seat/mo on annual, $99 monthly
- Up to 5 social profiles
- Publishing, calendar, and the Smart Inbox
- Profile and post-level reporting
Standard
$249 per user / mo
$199/mo billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- Unlimited
- $199 per seat/mo on annual, $249 monthly
- Up to 5 social profiles
- Smart Inbox, review management, and tasks
- Unlocks paid add-ons: Listening, Premium Analytics, Advocacy
Professional
Popular$399 per user / mo
$299/mo billed annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $299 per seat/mo on annual, $399 monthly
- Unlimited social profiles
- Competitor, tag, and paid reporting
- Message tagging and scheduling for optimal send times
Advanced
$499 per user / mo
$399/mo billed annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $399 per seat/mo on annual, $499 monthly
- Unlimited social profiles
- Chatbots, automated workflows, and helpdesk integrations
- AI-enhanced replies, message spike alerts, and the Sprout API
Enterprise
Custom
- Accounts
- Unlimited
- Custom pricing
- SSO and advanced security
- Premium Listening, Advocacy, and Influencer Marketing add-ons
- Dedicated support and professional services
- Priced per seat: the headline rate is for one user and multiplies by everyone you add. Sprout charges every extra seat at the same plan rate, with no volume discount.
- No free plan. There's a 30-day trial with no card required.
- Annual billing is paid upfront and is cheaper per seat than monthly: Essentials $79 vs $99, Standard $199 vs $249, Professional $299 vs $399, Advanced $399 vs $499.
- Premium Analytics, Listening, and Employee Advocacy are paid add-ons on Standard and up, quoted on request, so the real bill runs higher than the seat price.
- Prices are USD list, read off the live pricing page (which renders in USD here); the monthly figures come from the billing FAQ on that page.
Pros and cons
Ocoya
- Strong AI for both copy and visuals
- E-commerce: auto-create posts from Shopify and WooCommerce products
- Reasonable, workspace-based pricing
- Design templates and link shortening built in
- No engagement inbox, listening, or recycling
- Network list stops at seven; no Threads, Bluesky, or Google Business
- No free plan
- Small company with a short track record
Sprout Social
- Polished, deep platform: inbox, listening, and reporting together
- Strong analytics and presentation-ready reports
- Wide network list, including Reddit, Bluesky, and Snapchat
- Genuinely good for customer care and approval-heavy teams
- Expensive, and per-seat pricing has no volume discount
- No free plan, and the main plans start at $199 a seat each month
- Listening, Premium Analytics, and Advocacy cost extra on top
- Overkill if you only schedule a few accounts
Ocoya vs Sprout Social: FAQ
- Is Ocoya or Sprout Social cheaper?
- Ocoya is cheaper to start, from $12 against $79 for Sprout Social. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Ocoya or Sprout Social have a free plan?
- Neither has a free plan. You get a free trial to test things, then you pay.
- Which is better, Ocoya or Sprout Social?
- Ocoya is the stronger pick for solo marketers and creators who want AI to generate content, while Sprout Social is the better fit for businesses running social as a core function. We don't score them; the right call comes down to how you post.