Is Ocoya or SocialBu cheaper?

Ocoya is cheaper to start, from $12 against $16 for SocialBu. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Ocoya or SocialBu have a free plan?

SocialBu has a free plan; Ocoya does not, though it offers a 7-day trial.

Which is better, Ocoya or SocialBu?

Ocoya is the stronger pick for solo marketers and creators who want AI to generate content, while SocialBu is the better fit for small businesses and agencies who want scheduling plus automation. We don't score them; the right call comes down to how you post.

Head to head

Ocoya vs SocialBu

Last updated 4 June 2026

Ocoya

Ocoya is an AI-first content tool with scheduling attached. It generates captions and visuals, pulls products straight from Shopify or WooCommerce to build posts, and publishes to seven networks. The draw is content creation, not engagement or reporting depth.

From: $12 /mo
Free plan

Visit Ocoya

SocialBu

SocialBu is an affordable, automation-leaning scheduler covering twelve networks. Alongside the usual scheduling it does RSS auto-posting, webhooks, and auto-replies, plus AI content, a social inbox, and listening on the higher plans.

From: $16 /mo
Free plan

Visit SocialBu

Bottom line

Ocoya and SocialBu both cover the basics; the right one comes down to how you post. Ocoya is the stronger pick for Solo marketers and creators who want AI to generate content; choose SocialBu for Small businesses and agencies who want scheduling plus automation.

Features compared

Feature	Ocoya	SocialBu
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Not assessed	Yes
Bulk upload	Yes	Yes
Evergreen recycling	No	Partial
Team roles	Yes	Yes
Approvals	Not assessed	Yes
Link in bio	Not assessed	Not assessed

Platforms compared

Network	Ocoya	SocialBu
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	No	Auto
Bluesky	No	Auto
Google Business	No	Auto
Mastodon	No	Auto
Reddit	No	Auto

Pricing

Ocoya

Bronze

$15 /mo

$12/mo billed annually

Seats: 1
Accounts: 5
Scheduled posts: Unlimited

$15/mo, $12 on annual
1 workspace, 1 user, 5 social profiles
100 AI credits a month

Silver

$39 /mo

$31/mo billed annually

Seats: 5
Accounts: 20
Scheduled posts: Unlimited

$39/mo, $31 on annual
5 workspaces, 5 users, 20 social profiles
500 AI credits a month

Gold

Popular

$79 /mo

$63/mo billed annually

Seats: 20
Accounts: 50
Scheduled posts: Unlimited

$79/mo, $63 on annual
20 workspaces, 20 users, 50 social profiles
1,500 AI credits a month

Diamond

$159 /mo

$127/mo billed annually

Seats: 50
Accounts: 150
Scheduled posts: Unlimited

$159/mo, $127 on annual
Unlimited workspaces, 50 users, 150 social profiles
Unlimited AI credits

Enterprise

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Custom pricing for very large teams
Custom limits and support

Flat, quota-bundled plans by workspaces, users, social profiles, and AI credits. AI credits are metered (100, 500, 1,500, then unlimited).
There's no free plan, only a 7-day trial. Annual billing is 20% cheaper.
Ocoya leans on AI and e-commerce: it connects Shopify and WooCommerce to auto-create posts from products, and generates both copy and visuals.
Prices are USD, read off the live pricing page.

SocialBu

Free

Seats: 1
Accounts: 3
Scheduled posts: 10

3 social accounts
10 lifetime posts
For trying SocialBu out

Standard

$19 /mo

$16/mo billed annually

Seats: 4
Accounts: 12
Scheduled posts: 800

$19/mo, $16 on annual
12 social accounts, up to 4 team members, 800 posts a month
Automations, bulk import, visual calendar, AI content

Super

Popular

$59 /mo

$49/mo billed annually

Seats: 8
Accounts: 30
Scheduled posts: Unlimited

$59/mo, $49 on annual
30 social accounts, up to 8 team members, unlimited posts
Adds analytics, approval workflows, social listening, more automations and AI

Supreme

$199 /mo

$166/mo billed annually

Seats: 20
Accounts: 150
Scheduled posts: Unlimited

$199/mo, $166 on annual
150 social accounts, up to 20 team members
400 automations, advanced reporting, more listening and AI credits

Flat, quota-bundled plans by social accounts and team members, plus a free plan (3 accounts, 10 lifetime posts).
Annual billing is about 16% cheaper. Every paid plan has a 7-day trial.
AI content credits, automations, and listening streams are metered and scale with the plan (for example listening starts on Super).
Custom plans are available for agencies and large teams.
Prices are USD, read off the live pricing page.

Pros and cons

Ocoya

Strong AI for both copy and visuals
E-commerce: auto-create posts from Shopify and WooCommerce products
Reasonable, workspace-based pricing
Design templates and link shortening built in
No engagement inbox, listening, or recycling
Network list stops at seven; no Threads, Bluesky, or Google Business
No free plan
Small company with a short track record

SocialBu

Real automation: RSS, webhooks, and auto-replies
AI content and image generation plus a social inbox with reviews
Twelve networks, including Reddit, Mastodon, and Bluesky
Affordable, with a free plan and a clear annual discount
Listening and richer automations are on the higher plans
Recycling is automation-based, not a category engine
Lightly documented company
Standard caps monthly posts at 800

Ocoya vs SocialBu: FAQ

Is Ocoya or SocialBu cheaper?: Ocoya is cheaper to start, from $12 against $16 for SocialBu. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Ocoya or SocialBu have a free plan?: SocialBu has a free plan; Ocoya does not, though it offers a 7-day trial.
Which is better, Ocoya or SocialBu?: Ocoya is the stronger pick for solo marketers and creators who want AI to generate content, while SocialBu is the better fit for small businesses and agencies who want scheduling plus automation. We don't score them; the right call comes down to how you post.