Head to head
Metricool vs Zernio
Last updated 15 October 2026
Metricool
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
Zernio
Developer-oriented scheduling and publishing API with a calendar, queues, MCP and per-connected-account pricing.
- From
- Free
- Free scheduling
- Yes
Bottom line
Zernio is the pick for developers building social publishing into an app, and it reaches Reddit and Snapchat among others, which Metricool doesn't. Metricool fits analytics-led marketers who want organic and paid in one report better.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- Metricool posts to 10 networks, Zernio to 15.
- Only Zernio reaches Reddit, Snapchat, and Telegram.
Features compared
| Feature | Metricool | Zernio |
|---|---|---|
| AI captions | Yes | Not assessed |
| Basic analytics | Yes | Not assessed |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Yes | Not assessed |
| Evergreen recycling | Partial | Not assessed |
| Team roles | Yes | Not assessed |
| Approvals | Yes | Not assessed |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Metricool | Zernio |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Auto |
| No | Auto | |
| Snapchat | No | Auto |
| Twitch | No | Not assessed |
| Telegram | No | Auto |
| WordPress | No | Not assessed |
| Discord | Not assessed | Auto |
| Not assessed | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Metricool
Free
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$25a month
$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$67a month
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Zernio
Build
First 2 accounts free; 10-account example is $48/month; currency and full graduated rates unconfirmed
- X API usage billed separately
- Previously called Late. The official rebrand says the product and infrastructure are unchanged.
- The first two accounts are free. The current example charges $48/month for ten accounts. X API usage is charged separately.
- Usage-based per account; pricing example: 10 accounts = 2 free + 8 × $6 = $48/month. Graduated rates beyond 10 not verified. X API usage passed through separately.
- The checked vendor pages show a dollar symbol without an explicit currency code. Paid comparison amounts remain unverified.
- The scheduler also supports messaging destinations. Discord, WhatsApp and Telegram are messaging channels, rather than public social feeds.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Zernio
- API-first infrastructure for builders, with social, messaging and blog surfaces; do not equate all supported surfaces to social feeds.
- X API usage costs extra.
- The full graduated pricing table and dollar currency need confirmation.
Metricool vs Zernio: FAQ
- Is Metricool or Zernio cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Metricool or Zernio have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Metricool or Zernio?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while Zernio is the better fit for developers building social publishing into an app. We don't score them; the right call comes down to how you post.